From The Get Go

Hey team! It’s me, Rosie 🥰

After a hecka long time upskilling and creating resources (to come out in due time), I’ve launched back into the NZ business community on LinkedIn.

If we’re not connected and you’re on LinkedIn AND interested in creating happier employees, be sure to send me a request ✨

In the meantime, I’ll be sharing different pieces of advice over here very soon.

Thanks for all your support 🙌

Hey team, it's Rosie here! I've totally revamped the business and the brand ✨ I would so appreciate it if you could check out my updated website, see if everything's linking to the right place etc. and making sense 😙 www.thegetgo.co.nz

Everyone is your target market?

No, no, no.

When you try to appeal to absolutely everyone, the impact is diluted.

Sure, loads of people like ice cream - but will you get a group of people agreeing on the same flavour? Ask any ice cream scooper if a family has ever come in and ordered four of the same thing.

Narrow it down as much as possible.

Think of your best customer or customers.

- Who are they?
- What age are they?
- What do they like?
- Where do they hang out?
- What common threads tie my BEST customers together?

Answer those questions and you’ll be able to tailor your branding and marketing to those people.

If people aren’t picking up what you’re putting down - that’s OK!

You will tie yourself in knots if you try to be everything to everyone.

Be laser focused on that ideal client of yours. Be everything to them.

"How to Build a Powerful Brand" - this was the talk Rosie gave at Spaces, Commercial Bay recently.

When you truly have an understanding of who you are as a business, why you exist beyond making money, EXACTLY who your client is and what options they have in the marketplace, it becomes a heck of a lot easier to connect with them.

Our approach at The Get Go is to think of your brand as a living, breathing person with personality and opinions and style. We run workshops with leadership teams to shape brands that connect.