Web Paste

Branding + Website for CANDA

We partnered with CANDA to create standout branding and a bold, clean and easy-to-use website to drive enquiries for their programtic marketing service.

Read more here: https://webpaste.co.nz/programmatic-advertising-website-design/

We’re proud (and pretty stoked) to officially launch our Accredo middleware 🚀

Over the past year, we’ve been heads-down building a connector that sits between Accredo and any CMS, making your website the true frontend while Accredo remains the single source of truth. That means products, stock & availability, backorders, customer/wholesale pricing, promos and sale pricing can all be managed in Accredo — without double-handling or constant website admin.

It’s been a big build, a lot of testing, and plenty of real-world learnings along the way. We can’t wait to get this into more businesses and help teams run smoother, faster workflows.

If you’re using Accredo and want your web store to “just stay in sync”, flick us a message.

Learn More: https://webpaste.co.nz/accredo-cms-integration/

Project Highlights:

We recently partnered with Go Raglan to create a cohesive brand identity and digital ecosystem that reflects the spirit of the Whāingaroa community.

- Branding
A visual identity rooted in connection, community, and the natural landscape. Inspired by pikorua forms, the tohu represents growth, partnership, and the interconnectedness of people, land, and water.

- Digital Assets
A complete suite of branded templates and marketing tools to support consistent communication across social media, events, and content creation. Everything was designed for clarity, ease of use, and long-term content planning.

- Web Design
A modern, mobile-friendly website with improved navigation, strengthened SEO, and a structure that gives GoRaglan full control over their digital presence. The platform delivers a smoother user experience and supports future growth.

Full project details are here: https://webpaste.co.nz/goraglan/

Digital Marketing Agency NZ | Web Paste Digital Marketing Agency NZ creating high-quality solutions for small and medium businesses and organisations across NZ and Australia.

🥝 New Website Launch: CAILU
We partnered with CAILU, an agritech innovator developing advanced AI grading systems for the post-harvest sector, to design a website that reflects their offerings.

What the project involved
- A minimal, confident visual style that places CAILU’s AI capabilities and product advantages at the forefront.
- Structured content and focused messaging that explain the value of their grading platform without unnecessary complexity.
- Modular page layouts that allow CAILU to introduce new systems, updates, and product lines easily as the company grows.
- A multi-step form that filters enquiries by user type and gathers meaningful operational details, enabling more accurate responses and quotes.
- Search-friendly architecture and purposeful metadata to support CAILU’s global expansion and industry positioning.

Click here to read more about the project: https://webpaste.co.nz/horticultural-tech-website-design/

🎄 2025 Wrap-Up 🎄
It’s hard to believe Web Paste is celebrating our fourth Christmas already — the years have flown by!

A huge thanks to all the incredible businesses and organisations who’ve continued partnering with us. Your trust, collaboration, and ongoing support mean so much.

We’re also thrilled to welcome the new clients who have joined us this year. Thank you for choosing to work with us.

You’re the reason we love what we do. Thank you for an amazing year.

— The Web Paste Team

Read more about what we’ve been working on this year: https://webpaste.co.nz/christmas-2025/

🌾 New Website Launch: Cropping Solutions

We’re excited to share the launch of the new website for Cropping Solutions, an Australian manufacturer of advanced liquid fertilisers.

Here’s what we delivered:
- Ecommerce-ready product system
A flexible structure for showcasing detailed fertiliser information, application methods, and technical data.
- User-friendly navigation
Designed for simplicity so farmers and distributors can quickly find what they need.
- SEO-optimised architecture
Improved metadata, cleaner structure, and better flow to support long-term organic visibility.
- Fast, consistent performance
Optimised for speed, accessibility, and mobile-first browsing.
- Customisation
We built a large amount of tailored functionality to give Cropping Solutions full control over shipping, logistics, wholesale pricing, quoting workflows and more to support both current operations and future growth.

👉 Check out the full project here for more details: https://webpaste.co.nz/cropping-solutions/

We recently collaborated with NZ Safe Haven to design and build a new website that reflects trust, reassurance, and opportunity - all central to their brand identity.

Our goal was to create a professional yet practical digital experience that connects with their target audience while clearly communicating NZ Safe Haven’s message and offerings.

What we delivered:
• Clean, spacious design that captures a sense of calm and credibility.
• Excellent user experience, optimised for both desktop and mobile.
• Strong visual hierarchy and intuitive navigation to guide users through important detailed content.
• SEO performance with faster load times and optimised pages.

Explore the project here:
https://webpaste.co.nz/nz-safehaven/
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When your systems and software don’t talk to each other, things slow down.

At Web Paste, we design custom APIs and middleware integrations that bring your platforms together.
We can help you:
• Streamline your day-to-day operations
• Automate manual data handling between tools
• Connect platforms so your business runs faster and smarter
• Turn disconnected systems into one seamless workflow

Read about how we help businesses simplify and automate through smarter integrations below:
https://webpaste.co.nz/building-smarter-connections-with-middleware-and-apis/

Blueberry Country Ltd has launched their newly redesigned website! The updated site brings together a better user experience, farm showcases, and eCommerce functionality under one roof.

The redesign delivers:
• Modern Design & User Experience – Optimised for desktop and mobile with easy navigation and an integrated online store.
• Pick Your Own Farms – A primary engagement point with interactive booking options.
• Performance & SEO – Faster load times, improved visibility, and a better customer journey for both retail and wholesale buyers.

Check out the project:
https://webpaste.co.nz/blueberry-farm-website/
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Raglan Holiday Park Papahua has a brand new website built to improve guest experience and bring all digital marketing under one roof has a brand new website built to improve guest experience and bring all digital marketing under one roof.

The redesign delivers:
• Modern Design & Usability – More info, more fun, and more colour. A clean, mobile-friendly site and booking journey.
• Ownership & Flexibility – One hub with full control over the site with fewer third-party dependencies.
• Performance & SEO – Faster load times, stronger visibility, and more direct bookings.
Check out the project: https://webpaste.co.nz/accommodation-booking-website/
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We partnered with sustainable design innovators to bring their brand online — showcasing their eco-conscious approach to laser cutting, CAD design, and print services.

The new website highlights their commitment to waste reduction while also providing an eCommerce platform through WooCommerce to sell custom products directly. The result is a modern, future-focused digital hub that reflects their mission and supports their growth.

Check out the project:
https://webpaste.co.nz/sustainable-design-studio-website/