Photogear

Introducing the new Sony FE 100-400mm F4.5 GM OSS 📸

Built for sports, wildlife, aviation, and creators who demand speed and precision.

✅ Constant F4.5 aperture throughout the zoom range
✅ Internal zoom design for improved balance and handling
✅ Autofocus performance up to 3x faster
✅ Exceptionally sharp detail with stunning G Master bokeh
✅ Compatible with 1.4x and 2.0x teleconverters

From fast action to distant subjects — capture every moment with confidence. 🔥

📸 Resolution, accelerated.

Introducing α7R VI: 66.8MP detail & tonal nuance for bold crops and large output—confident AF and speed.

🎥 Capture cinematic visuals with:
• 8K30 & 4K120 video
• 16-stop dynamic range
• Dual Gain video recording
• 8.5-stop in-body stabilization

Plus:
✅ 9.44m-dot 120 fps EVF
✅ 4-axis vari-angle LCD
✅ Dual CFexpress Type A card slots

Pre-order now at Photogear:
https://photogear.co.nz/new/sony-a7r-vi/

Reimagine the flight experience with flagship 360° imaging. Introducing Avata 360, capturing every epic moment in all its glory. Take to the skies, embrace the infinite, and unlock a new dimension of 360° creativity.

Get yours now at Photogear! 🚁
https://photogear.co.nz/new/dji-avata360/

📸➡️🎥 The Hybrid Mindset: Why Photographers Are Moving into Motion

The shift toward photographers shooting video isn’t just a trend — it’s quickly becoming the industry standard. Today’s clients are looking for multidisciplinary creators who can deliver both a strong directorial vision and high-end video production. In a world where video drives social reach and engagement, ignoring motion is a risk no professional photographer can afford.

Join renowned photographer, filmmaker, and creative director Stephanie Killip as she shares how she built a successful career as a hybrid shooter. In this session, Stephanie will offer valuable insights and practical advice for professional photographers who are ready to expand into video and future-proof their creative careers.

🎟 Register now (FREE event):
https://www.eventfinda.co.nz/2026/the-hybrid-mindset-with-stephanie-killip/auckland/mt-eden

⚠️ Booking is essential – secure your spot today!

🎬 Trade In. Level Up. Shoot Cinema. 🎬

Purchase a brand-new Nikon ZR camera and receive 5% off RRP when you trade in an eligible old camera.

The Nikon ZR 6K Cinema Camera is a first-of-its-kind powerhouse—built for filmmakers who want serious performance in a compact body.
✨ 6K60 video in REDCODE, Z-RAW, or ProRes RAW
✨ 15+ stops of dynamic range
✨ 32-bit float audio
✨ Advanced autofocus & internal stabilisation
✨ Z-mount flexibility for a wide range of lenses

Big cinema quality. Small camera footprint.
📸♻️ Trade in today and step into 6K cinema.
👉 T&Cs apply. Eligible trade-ins only.
https://photogear.co.nz/nikon/nikon-zr-6k-cinema-camera/

Wishing everyone a happy Christmas and safe holiday! 🎅🎄💕

🎉 Photogear End of Year Sale is ON! 🎉

It’s time to treat yourself (or upgrade your kit) — our End of Year Sale is now live, with sharp deals across a stack of photo and video gears.

Shop online or pop in-store and grab your favourites while stocks last.

🛒 Shop now: https://photogear.co.nz/specials-deals/end-of-year-sale/