Northern Playground
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Buy less. Play more. Designed in Norway. Made by skilled Europeans. It all started with two sweaty friends and a YouTube sewing tutorial.
The clothes we had weren't smart enough, so we made our own that were better for playing in the Norwegian playground. All of a sudden we had a company. What started out with creating functional clothes has turned into a bigger goal. Now, our goal is to help you decrease your clothing consumption. We do this by challenging the entire textile industry's business model. While "everyone" else is tryin
Football has become fast fashion.
Millions of jerseys are bought every year – not because they’re worn out, but because they’re “out of date”.
We asked: does it have to be this way?
Together with Morten Thorsby and We Play Green, we created The Play More Jersey.
A jersey made to be worn again and again.
Not for one season. Not for one sport. For many.
100% cotton. No plastic. Made to last. Repair included.
So to all clubs and brands: please copy this.
Check out "The Play More Jersey" here:
https://www.northernplayground.no/nb/aktivisme/the-play-more-jersey
BUY LESS. PLAY MORE.
06/05/2026
The Lightweight Anorak - Out of stock for a long time.
Now finally back.
We chose to change producer rather than move production outside Europe.
That took time, but it was worth it.
Now it’s back in a new colour: Rust Red.
Made in Estonia, built to last.
Made from 100 % Ventile cotton, a tightly woven cotton fabric that protects without membranes or plastic.
Pre-order is open online.
https://www.northernplayground.no/en/shop/the-anorak
BUY LESS. PLAY MORE.
Clothes are too cheap.
Not for you.
But for the planet.
So we set aside 15 NOK from every purchase.
Not as a fee.
More like a small, self-imposed environmental tax.
A reminder that clothes have a footprint.
And that someone should take responsibility for it.
The money goes to repairs.
To keeping clothes in use longer.
For now, that someone is us.
But long term, this shouldn’t be voluntary.
It should be the standard.
Read more about our take on environmental tax here:
https://www.northernplayground.no/nb/aktivisme/miljoskatt
BUY LESS. PLAY MORE.
30/04/2026
We’ve been nominated for Activist of the Year, and Brand of the Year at the Tise Awards.
Why?
Maybe because we’ve spent years pushing for environmental taxes on textiles.
Maybe because we walked away from Meta ads.
Maybe because we invest heavily in repair.
Or because we keep saying it out loud: there are no sustainable clothes.
Either way, we’re proud.
But it also leaves us with a question:
Why aren’t more companies activists?
If you think this matters, you can vote here:
https://tiseawards.com/
Deadline May 4th.
BUY LESS. PLAY MORE.
26/04/2026
The T-Shirt and Grandpa Longsleeve in wool and silk are – without a doubt – a customer favorite.
And now they're back.
White and mustard t-shirts, and white grandpa longsleeves for men and women.
Wool and silk is a combo that works for everything. Pack less, stay ready for whatever shows up – forest trail, train ride, campsite, or dinner out. Less washing, more wearing, whatever adventure you stumble into.
Both products are now in generation 2 wool and silk. A little thicker, a little denser knit, a little better fit – simply a stronger garment. But most importantly: still that same magical feeling whether it's a warm summer day or a cold evening. 💥
Need a t-shirt or a longsleeved grandpa? Hit the link 👇️ or visit our store at Grünerløkka 😎
https://www.northernplayground.no/nb/shop/the-t-shirt-gen-2?color=Cb68f52
BUY LESS. PLAY MORE.
22/04/2026
Norway’s “Overshoot Day” falls this month. If everyone on the planet lived like we do, we’d need 3.6 Earths to meet our resource needs ⚠️
We all have a role to play in the fight against resource depletion. It’s easy to point fingers at certain countries or companies as the enemy, acknowledging the fact that they are the ones using up the Earth’s resources. We can’t be outraged about the destruction of natural areas one day and then indulge in mindless shopping sprees the next.
In the middle of this consumer frenzy, one thing is clear: we need to reduce the volume. We need to take a stand. Resist impulse buying. Don’t fall for “3 for the price of 1" or similar offers designed to drive unnecessary consumption. Who you vote for is also a powerful tool. Choose politicians who take resource use and the environment seriously. 💪
Share the message with friends and family. Together, we can push the date in the right direction next year.
P.S. Today is Earth Day. Support your favourite NGO by donating or get involved!
BUY LESS. PLAY MORE.
You won't BELIEVE what I just bought. 🛍️
An epic haul. My biggest yet. Ready?
Puncture? You patch it. Chain snapped? You fix it.
But a hole in your favourite shirt? Straight to the bin.
Idun thinks it's time we treat our clothes the same way we treat our bikes.
Repair. Rewear. Repeat.
Do you repair your clothes?
BUY LESS. PLAY MORE.
Meet Adrian:
Store manager with something on his mind.
He knows that if “sustainable” makes you buy more,
it’s probably not that sustainable.
Adrian doesn’t use green claims to push volume.
It’s actually quite the opposite.
We make clothes that are meant to be worn a lot – and for a long time.
Reinforced in high-wear areas. Stronger fabrics and seams.
Repair kits and free repairs.
Not cheap. But built to last.
If you want to read a bit more, you can of course do so here:
https://www.northernplayground.no/en/own-less/sustainable-or-greenwashing
BUY LESS. PLAY MORE.
09/04/2026
One girl. One shirt. Many playgrounds.
We like clothes that do more than one job, because most of us don’t live just one kind of life.
The Canvas Shirt is built on that idea.
One shirt. Many situations.
From a day on the lake, to meeting rooms with questionable coffee.
It started undyed, in its natural color.
Now it also comes in grey for the guys.
We don’t call it sustainable.
We call it a step in a better direction.
BUY LESS. PLAY MORE.
What are sustainable clothes?
It’s a question we get all the time.
From customers, journalists, and people we meet on the trail.
So we decided to answer it properly. Without greenwashing. Without simplifying it away. We’ve gone through the usual suspects:
fibers, second hand, recycled materials, rental, certifications.
And here’s the uncomfortable truth: None of them solve the problem on their own. What actually matters is something much simpler.
If you’ve got 4 minutes, we think this is worth your time.
https://www.northernplayground.no/en/own-less/what-is-sustainable-clothing
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Contact the business
Telephone
Opening Hours
| Monday | 11:00 - 18:00 |
| Tuesday | 11:00 - 18:00 |
| Wednesday | 11:00 - 18:00 |
| Thursday | 11:00 - 18:00 |
| Friday | 11:00 - 18:00 |
| Saturday | 11:00 - 16:00 |