EMAC 2016 Conference

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EMAC 2017 EMAC Conference 2017
University of Groningen
23 - 26 May 2017

Dear Participants of EMAC2016,

With these photos we end our posts on EMAC2016 in Oslo. We would like to take this opportunity to once again thank each one of you for your participation and making this conference yet another successful EMAC conference. We hope you had a great experience at BI Norwegian Business School and a wonderful stay in Oslo!

Until next year!

Thank you all for contributing to the EMAC 2016 and for creating a wonderful and high-quality conference...The EMAC 2016 was unique partly due to its awesome invited speakers...here are moments from those sessions captured by the lens of our camera...

Thanks to all of you, we had a fantastic poster session yesterday! Many of you participated and engaged in passionate discussions with your fellow researchers who were presenting their posters. Here are moments of the yesterday's poster session from the lens of our camera...

The conference officially ends tonight after dinner! We hope to see you all for the dinner, at BI.

For those of you who would like to end the conference with a party, there will be an after party, at LAWO bar and restaurant tonight after the conference dinner. The address is Universitetsgata 26, 0162 Oslo.

In order to get to LAWO, you should take the metro from Nydalen and get off at National Theater station. LAWO is located within a walking distant from the station.

To avoid paying the entrance fee, remember that you should have your EMAC 2016 Conference Badge with you. Please check the map in the first comment.
We have also printed the address of the bar on papers that are available at BI's main entrance.

Welcome to the last day of the EMAC 2016! Here are highlights of today's program:

1- Invited speech by professors Aradhna Krishna and Charles Spence takes place at 9:00-10:30, in room C1-010.

2- Meet the Editors Session (Domain Specific Marketing Journals) takes place at 11:00-12:30, in room A2-030.

3- Invited Session by the Journal of Marketing Behavior takes place at 11:00-12:30, in room C2-080.

4- Coffee with IJRM Editor takes place at 11:00-12:30, in room B2-050.

5- Invited speech by Professor Ming Hsu takes place at 14:00-15:30, in room C1-010.

6- Invited speech by Professor Uri Simonsohn takes place at 16:00-17:30, in room C1-010.

7- Invited Session AFM Virtual Consumption takes place at 16:00-17:30, in room C2-060.

8- Roundtable session on Assessing Performance Outcomes in Marketing takes place at 16:00-17:30, in room C2-040.

Here are moments from yesterday's keynote speech and award session in our grand auditorium...

Did you enjoy the keynote speech by Professor Fader? Thank you all EMAC members for creating such an awesome event this afternoon! Our ground auditorium was fully packed by you during the keynote speech! Now please enjoy the poster session, together with finger food and drinks! More pictures will be posted this evening!

Mark your calendar for today keynote speech by Professor Peter Fader of Wharton Business School and the founder of Customer Analytics Initiative at University of Pennsylvania. The talk take place at 15:30-17:00, in room A1-040.

In his talk “Customer valuation finally comes of age”, Professor Fader will reflect on how current developments such as increasingly refined data and improving IT skills are changing the effectiveness and feasibility of customer valuation. He will discuss implications of these important trends for researchers and executives, and covers a few recent examples of companies that have used customer valuation in surprising ways and with compelling results. The talk will provide guidance and useful examples for those who are interested in the art and science of marketing in the age of data.

Welcome to the second day of EMAC 2016. Here are a few highlights you might want to know about today:

1- Meet the Editors Session (Behavioral Journals) takes place at 10:30-12:00, in room A2-030.
2- McKinsey dissertation award takes place at 10:30-12:00, in room C2-080.
3- The tutorial session on “Introduction to Bayesian Statistics” takes place at 10:30-12:00, in room C2-005.
4- Keynote speech by Professor Peter Fader takes place at 15:30-17:00, in room A1-040.
5- Poster session with food and drinks will take place at 17:00-19:00, in the first floor.

We had a fantastic welcoming ceremony yesterday evening at the Oslo City Hall, with more than 600 EMAC members who participated in this unique event...here are moments captured by our camera!

We are officially starting EMAC 2016 Conference Now! Welcome All! Here are today's highlights, besides the competitive sessions:

1- Professors Koen Pauwels and Michel Wedel will give invited speech at 11:00-12:30, in room C1-010.
2- Meet the Editors Session (Main Marketing Journals) takes place at 14:00-15:30, in room A2-030.
3- EMAC second film festival takes place at 11:00-12:30, and 14:00- 15:30, in room A2-015.
4- Climber Community (Session 1) takes place at 14:00-15:30, in room A2-075.
5- Climber Community (Session 2) takes place at 16:00-17:30, in room A2-015.
6- Roundtable on tools and rules to impact emerging fields takes place at 16:00-17:30, in room A2-075