Repass

What better way to close out last week than with two days at GS1 Nordic Summit in Oslo! The most consistent message across both days, from regulators, brands, and operators alike, wasn’t about meeting the deadline. It was about what becomes possible after you meet it.

A few common threads worth sharing:
🌍 The regulatory scope is bigger than most people realise. GS1 Sweden walked through the European Commission’s roadmap: harmonised standards landing end of May, textiles 2027, every physical product in the EU by 2030.
💡 Compliance is the floor, not the ceiling. Across the brand sessions, the same realisation kept surfacing. The companies investing in DPPs now aren’t doing it for the deadline. They’re doing it because structured product data, once it exists, unlocks new business models.
♻️ Circular economy needs infrastructure, not ambition. As LUGA put it during their session: “Circular economy doesn’t move forward on ambition alone. It needs infrastructure.” The question now isn’t whether circularity can scale; it’s how fast the data infrastructure keeps up.

Thank you to GS1 Norway and everyone we collaborated with and connected with on stage and on the floor!

You’re being asked to prepare for Digital Product Passports, but your product data isn’t in one place (and it never has been).

Across textiles, the same questions keep coming up: How do you get usable data from smaller suppliers and how do you avoid solutions that only work for the biggest players?

Read the full article via the link in our bio.

PERFORMANCE DAYS recap ⚙️🌍 Two days in Munich made one thing clear: circularity is ready to scale — and data is the key that unlocks it.

Recycling tech is here, and most products could be recycled today. The real challenge isn’t the technology, but the data that connects everything: materials, chemistry, traceability, and the infrastructure behind it. RFID, woven QR, visual AI — the solution matters less than the ecosystem it connects to.

Our biggest takeaway? From conversations with Textile Exchange, Project Plan B, EOG and many others, the message was consistent: circularity becomes possible when data becomes usable. Not more complex — just more connected.

And as always, the highlight was the community: open, collaborative, curious, and genuinely committed to moving the industry forward. 🙌

Repass x Hartlino: Digital Product Passports

What if luxury transparency could live within the product itself — carried through every detail of the brand? Together with Hartlino, we introduced a Digital Product Passport layer that elevates product information into a curated digital identity: craftsmanship insights, origin stories, material knowledge, and care guidance. A modern framework for luxury built on authenticity, heritage, and clarity — supporting Hartlino as they grow across markets.

🔗 Read the full case study via the link in our bio.

Proud and humbled — Repass was selected as one of the TECHARENA 2026 TOP46 startups 🚀

Being chosen to pitch at TechArena in Stockholm was a huge milestone for us — and an inspiring few days with founders, investors and leaders from across the Nordics.
Our CEO shared one clear takeaway: technology only matters when data connects to a real business problem.

The path forward is becoming clear: shared, flexible infrastructure where data flows across entire ecosystems, not just within individual companies. Transparency as an advantage — not a reporting task.
We are grateful for the recognition, the conversations and the opportunity to pitch among such strong talent. Sweden, you treated us well💙

First image by: Amandine Chincholle

Repass x Yama: Digital Product Passports

What if product transparency lived where it matters most — inside the garment? Together with Yama, we launched a brand‑native Digital Product Passport layer that turns product data into action: care guidance, repair, material insights, and a consistent digital identity across every channel.

A framework for seasonless circularity that educates, supports, and connects — at a scan.

🔗 Read the full case study via the link in our bio.

Sara has been named one of Norway’s Top 50 Women in Tech 2026! 🌟

We’re incredibly proud to share that our CEO has been selected for this year’s list by Abelia and Oda-Nettverk.

The award highlights role models who help shape the future of Norwegian technology — and Sara is a brilliant example of exactly that. Her combination of strong technological understanding, concrete achievements, and deep commitment to diversity and inclusive innovation makes her a truly deserving member of this year’s list.

Congratulations to Sara, and to all the impressive women recognized in this year’s selection!👏🏼

Europe is moving fast as ESPR, Digital Product Passports and Product Digital Identity shift from policy to reality, and Repass is enabling this transition by powering the data infrastructure companies need to structure supplier data, support decentralized product passports and share lifecycle information securely and at scale.

If you want to understand what this means in practice — and how companies can build an operating model that works at scale — we’ve just published a deep dive that breaks it down clearly.

👉 Read the full article via the link in our bio.

Huge thanks to Innovation Norway for the warm interview with our CEO and for highlighting strong female leaders on International Women’s Day 👏

This year’s theme, “Du starter ikke for deg selv”, hits home for us. Our CEO, Sara M. Rakstang, was selected as one of three role models nationwide, sharing both her own journey and the community that has built Repass — from co‑founders and team to investors, customers and supporters in Innlandet. The story reflects what we experience every day: Repass is the result of many people pushing in the same direction.

Thank you to everyone who makes this journey possible💙