Abaz Digital Hub

*Pay Per Click (PPC): The Digital Marketing Concept Everyone Should Know*

Don't just scroll through, am about to explain another key concept in digital marketing that you as a business person need to know.

Ever heard of Pay-per-click?

Oya nah, sit down am about to break it down for you.

PPC stand for ~ Pay-Per-Click.

PPC = You pay for action (click), not just for people seeing the advert.
So in PPC you only pay the advertiser when someone click on the advert. So if the is no click, the is no payment.

You still don't understand? Oya let me explain with mummy praise the puff puff seller🤓

Imagine Mummy Praise sells hot puff-puff in Uyo.

Now, she wants more customers, so she tells one small boy:

“Stand near the road and call people to come and buy my puff-puff.”

*But there is one agreement*

Mummy Praise says:

“I will not pay you because people only looked at my puff-puff. I will only pay when somebody actually comes close because of your shout.”

Now see the difference:

100 people pass the road and look at the puff-puff — no payment yet.

50 people hear the noise but waka pass — still no payment.

But 10 people actually stop and come near to check the puff-puff because of the boy’s shouting — payment happens.

That is how Pay Per Click (PPC) works in digital marketing.

So in PPC you do not pay just because people saw the advert.
You only pay only when somebody actually clicks the advert to check the product.

In this example:

Mummy Praise puff-puff = product/business

Boy shouting = advert

People stopping to check = click

Money paid = advert cost.

Smart advertising is simple: no click, no cost.
Send a dm, lets make make every click count for you.

Fresh look, fresh mindset, fresh creativity. ✂️🔥

A new day is another opportunity to create, grow, and bring ideas to life. At the heart of every clean visual, every edited clip, and every great content is passion, consistency, and creativity.

Looking sharp this morning and staying focused on delivering quality video editing and creative content. Your moments deserve to be captured and edited professionally.

Let’s create something amazing today. 🎬✨

Your brand deserves more than ordinary content.
Clean edits, quality visuals, professional delivery — that’s what we do. 🎬🔥

*THE WAY PEOPLE SEARCH HAS CHANGED… HAVE YOU HEARED OF AEO & GEO?*

Haha, you want to just scroll, No, am about to explain something you need to understand as a business person.

Have You Ever Search for something on Google and when the answer pops- up, you see AI OVERVIEW on the right top corner of the answer?

GEO stands for : Generative Engine Optimization

Now this is the new level 👇
GEO means:
👉 Optimizing your business so AI tools (like ChatGPT, Google AI) recommend you in conversations.Nowadays AI doesn't show list of links. It generate a full, detailed response and it cite sources.

🧠 Oya, let's set Example with Mummy Praise:

Let's say someone asks AI:
“Who sells the best puff-puff in Lagos?”
AI doesn’t just show links anymore… it gives a direct recommendation like:
“You can try Mummy Praise. She’s known for fresh puff-puff and quick service.”

Now ask yourself: 👉 How did AI know about her?

Because:
👉People talk about her online
👉She has content (posts, videos, reviews)
👉Her name appears in multiple places

That’s GEO.

NOW LETS LOOK AT AEO

AEO stands for : Answer Engine Optimization

Take some chill water with mummy praise puff😂
Let's continue ⏩

Have you notice that nowadays if you Google a particular question, like how many part are there in human body- Google will not give you a list of link anymore, it gives you a direct answer right at the top ___That's an AI Overview.

So with AEO your content is being extracted and displayed as that answer. You need to structure your content in a way that Google AI can just extract your content and use it as a direct answer to a specific questions.

Now let me explain using mummy praise.

So with AEO you become THE ANSWER.

If Someone asks Google
“Where can I buy hot puff-puff near me?”
If your business is well-structured online, Google or voice assistants will say:
👉 “Mummy Praise sells hot puff-puff nearby.”
That’s AEO.
Simple meaning:
👉 You’re not just visible… you’re the direct answer.

Tired? Just stretch and let's continue ⏩

THE REAL DIFFERENCE
AEO → Makes you the answer
GEO → Makes AI recommend you

I'll like to end with this 👇👇
Your product is not the problem.
👉 Visibility is the problem.
👉 Positioning is the solution.
If:
Google can’t pick you as an answer, AI can’t recommend you
Then your business is invisible.

You may ask, which one should concentrate on?

All Two. But not equally for *every business* .

If you're running an e-commerce store or a local business, SEO should be your priority. People are still searching Google for "restaurant near me" and "best car dealer etc.

BUT

If you're in a space where people ask a lot of specific questions — health, finance, law, how-to content — Focus more on AEO. You want to be the answer Google displays.

THEN

If you're building a brand for the long term and you understand that more and more people are going to AI for recommendations instead of Google — GEO is where the future is heading. And the businesses that start optimizing for it now will have a massive advantage over those that wait.

The way people search is evolving. Your strategy needs to evolve with it.

Just go to ChatGPT and type : Best puff in Uyo or you can type anything!
Look at the result it's going to give you..

Again
Just search for the meaning of anything on Google, you will the answer with reference to AI OVERVIEW.

There are Simply GEO and AEO in digital marketing.
I'll be explaining this two important concepts to you and how you can fit in as a business person!

IT'S NOT JUST SEARCH ANYMORE… MEET AEO & GEO"

Fell free to drop what you got in the comment section 👇👇👇

Marketing

THE WAY PEOPLE SEARCH HAS ChANGED… HAVE YOU HEARD OF AEO & GEO!

What are there in digital marketing?

Do you know that AEO and GEO are two different concepts in digital marketing?