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Healthcare Marketing Strategy Nigeria | Ethical Framework | Chidi Okoro, LBS | MedSift Apex 2026

Healthcare marketing strategy in Nigeria is evolving fast — and the brands that
will lead are those that build trust without compromising ethics.

In this session from the MedSift Apex Masterclass 2026, Chidi Okoro — Adjunct Faculty at Lagos Business School — delivers a practical Ethical Marketing Framework for healthcare professionals, hospital administrators, pharma brand managers, diagnostics providers, and health-tech founders operating across Nigeria and Africa.

If you work in healthcare and you market services, products, or your institution —
this session is for you.

🔑 WHAT YOU'LL LEARN

✔ A step-by-step ethical marketing framework for healthcare organisations
✔ Common healthcare marketing mistakes and how to avoid them
✔ How to market a hospital, clinic, or health-tech product responsibly
✔ Balancing commercial growth with patient-first communication
✔ Regulatory and reputational risks for healthcare marketers in Nigeria
✔ Practical applications across pharma, diagnostics, and digital health

ABOUT THE SPEAKER

Chidi Okoro is an Adjunct Faculty member at Lagos Business School and a leading voice in healthcare business strategy and ethical marketing across West Africa.

ABOUT MEDSIFT APEX MASTERCLASS

The MedSift Apex Masterclass is Nigeria's premier training event for
healthcare professionals and health-tech innovators — connecting clinicians, executives, and industry leaders to drive transformation in African healthcare.

Healthcare Marketing Strategy Nigeria | Ethical Framework | Chidi Okoro, LBS | MedSift Apex 2026 Healthcare marketing strategy in Nigeria is evolving fast — and the brands that will lead are those that build trust without compromising ethics.In this sess...