PurpleFire Entertainment

𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝘁𝗼 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲𝘀 𝗼𝗳 𝗔𝗟𝗘𝗖 𝟮𝟬𝟮𝟲.

ALEC is shaped by the voices, insights, and experiences of those working across Africa’s live entertainment ecosystem.

We appreciate the time, perspective, and contribution each of you brought to this first edition.

More than that, you helped move the conversation forward, challenging ideas, sharing knowledge, and contributing to the work of building a more connected and sustainable live entertainment industry across the continent.

www.alec.africa⁠



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Early Bird Access closes tomorrow.

This is your final chance to secure your place at ALEC 2026 at the early rate.

Join the room where Africa’s live entertainment ecosystem comes together, from touring and infrastructure to funding, ownership, policy, and the future of the business.

Johannesburg | April 23–25, 2026

🎟️ Secure your access now

ALEC is intentionally curated, from the speakers to the sessions to the people in the room.

Built for professionals shaping Africa’s live entertainment ecosystem across touring, venues, production, talent, sponsorship, policy, and infrastructure.

Every conversation is practical.
Every room is designed for alignment.

🎟️ Early bird tickets are available in limited numbers.

Secure your place now before pricing moves to standard release.

Register via the link in bio

SAVE THE DATE

Africa’s live entertainment industry is coming together.
ALEC convenes the professionals shaping touring, festivals, venues, production, and live experiences across the continent.

Location: Johannesburg, South Africa
Dates: March 5–7, 2026

Register at www.alec.africa and follow for details and updates.

Fireboy said it best: “The music is perfect. But where are the arenas in Lagos?”
We’ve taken the sound global now. Can Africa create the venues that bring the world to our doorstep?

Drop a 🎤 if you believe it's time for Lagos's own
Madison Square Garden.

Africa’s live entertainment is rising.
Join ALEC: The Prelude — the virtual gathering that sets the stage for the Africa Live Entertainment Conference 2026 in Johannesburg.

Expect powerful conversations, future-shaping insights, and a first look at what’s to come.

■ Date: Wednesday, Oct 22,2025.
■ Limited virtual seats → Register now via the link in bio!

We’re Building the Future of Live Entertainment in Africa, and We Want YOU!

The journey to the Africa Live Entertainment Conference (ALEC) has begun! We are assembling a powerhouse team to make it unforgettable.

We’re hiring passionate, result-driven leaders across:

1. Programming & Content
2. Marketing & Communications
3. Finance & Administration

If you’re bold, creative, and ready to shape Africa’s live entertainment story, this is your chance to be part of history. 💜🔥

Apply now: Send your CV + short motivation to [email protected]

Tag someone who should be on this dream team. 👇🏽

Talent is great, but community is survival.

If there is any lesson you're holding unto this week, let it be - Every creative needs a tribe that fuels growth, amplifies your voice, and keeps the fire burning.

What role has community played in your journey? Drop your thoughts below 👇🏽

Myth-busting time! We're tackling some popular misconceptions and giving you our honest take! What are some live event myths you've come across? Your turn 👇🏽

Sometimes, the hardest call is the right one.
Tomorrowland recently faced a fire outbreak BUT they didn’t wait — they acted fast, prioritized safety, and protected their brand in the process.

Would your festival survive a similar crisis?

We created a free Festival Crisis-Readiness Checklist to help you find out.

Comment “Checklist” and we’ll send you the link!