TetraCreative

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Space is the area around or between elements of design. It can be used to separate or group information.

Effective use of space helps give the eye a rest; define importance; lead the eye through a design and more.

Size is simply how small or large a design object is. This element of design is used to define importance, create visual interest in a design (via contrasting sizes), attract attention and more.

Value is how light or dark an area looks. Gradient is a great way to visualise value.

Value is used to create depth and light; to create pattern; to lead the eyes; or to emphasize.

Colours are used to generate emotions, define importance, create visual interest and more.

Some colours are warm and active (red, orange); some are cool and passive (blue, purple).

Understanding the physical and psychology effects of colour is important in creating brand visual identity.

Shape is any element that you use to give or determine form. Shapes also communicate ideas.

Shape helps to sustain the reader's interest. Shape is also used to organize and separate a part of text or as a conceptual tool.

Odd or Uncommon shapes can be used to attract attention.

There are three basic types of shape: Geometry (triangles, squares, circles etc), Natural (leaves, animals, trees, people etc), and Abstract (icons, graphical representations, etc).

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A line is a mark between two points. It could be straight, squiggly or curve. Lines can be used for a wide range of purposes: Stressing a word or phrase, connecting content to one another, creating patterns and much more.

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The elements of design are the building blocks in the creation of a work of art. They are the things that make up a design.

We'll share a few of these elements with you on this page.

It is important for you to know that, using these elements in your design does not make you a great designer but, knowing when and how to use these elements defines the aesthetic of your design.

Digital noise is analogous to grain on a film photograph, those unsightly little speckles on your image. The higher the ISO the more noise will appear, and the more you enlarge the image the more you can see noise. Night time images are prone to noise as the camera struggles to record detail. To reduce noise, use the largest image quality setting and always use a tripod so that you can choose the lowest ISO setting without causing blur.

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Shooting at a low resolution may allow you to store more images on your memory card, but it is a bad idea.
Using a low resolution setting means that the image quality will suffer, and you won’t be able to print large photographs without noticing the pixels. Additionally, every time you save a jpeg file it loses some quality. If you start off with a small file, your editing options will be very limited.

Buy additional memory cards and take your photos with higher resolution and avoid low quality files!

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When framing and composing our photograph, we want to create something interesting for the eye but at the same time avoid excessive distractions.

Normally, one main focal point or area is enough. If you have a focal point in the background and a distraction in the foreground, crop the image by zooming in to avoid the distracting item. This effect also may be done later with your image editing software. The point is to have a photo where the eye is drawn to the main attraction.

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Off-colors, or color casts are a well known problem in digital photography. In digital imaging we can use the white balance (WB) settings to deal with this problem. Choose “auto” or the proper WB settings for the scenario. For example, an indoor photograph tends to look orange because the incandescent (tungsten) light bulb emits “warm” or orange light. The tungsten setting devised for this scenario will add blue to balance it out.

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