InEvit

Recession is a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters.

Not only will online marketing survive in an economy faced with recession, it may actually thrive during the lean times, continuing its inexorable theft of ad spend from traditional media tactics. Online is far more mature and proven now, below are reasons why we at inEvit thinks it will be the go-to tactic among increasingly budget-conscious businesses;

Money Talks
First, online is typically less expensive than many other marketing tactics, and a sizable and impactful online effort can be undertaken more quickly and cost-effectively than can an offline campaign. Online doesn’t require much long-term commitment. PPC ads can go up and down on a day-to-day basis. Email can be sent (or not sent) based on financial considerations. Even banner ads can usually be negotiated with an advantageous cancellation clause of 72 hours or so. Try that with your local TV station or newspaper. Other than keeping your Web site up to date, the only core online tactics that require substantial ongoing effort are organic search optimization, and Web site analytics and testing.

More Juice for the Squeeze
With diminished outbound marketing budgets, companies will shift focus toward increasing revenue from current customers, either through more frequent purchases, or larger ones. Email marketing is the perfect vehicle for communicating with customers and incentivizing additional purchases. Customer lifecycle marketing (persuasively combining email with direct mail, voice mail and text messaging) will gain favor as companies strive to close a higher percentage of a reduced flow of leads.

Waste Not
There is meaningful financial waste associated with advertising to people who have no interest in your product or service. The superior targeting ability of online marketing will enable companies to focus their reduced marketing naira solely on likely prospects. This will accelerate the trend toward use of behavioral targeting and retargeting in online ad placement.

Behavioral targeting mines a person’s Web page visits and search terms to serve relevant ads. If a prospect reads several pages on Yahoo! about a training firm and does a search on Yahoo! using a related term, an ad for a training can be served up just in time.

Numbers Don’t Lie
Online marketing of all types offers superior measurability and trackability in comparison to traditional tactics. This is of course due to the Orwellian nature of the Web, where every mouse click is tracked, usually anonymously. While the availability of this data may give you the same creepy feeling you get when gazing upon Joan Rivers, it makes for effective marketing.

When IMPLEMENTED CORRECTLY with the right MARKETING AGENCY, banner ads, organic search, paid search, blogs and social media, email, lifecycle marketing and all other online marketing tactics provide a user by user scoreboard that can be utilized to ascertain precise return on investment metrics for each campaign for the client.

In this way, online marketing provides companies the ability to test a wide array of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.

The old saying is “I know half my marketing dollars are wasted. I just don’t know which half.” This problem is even more acute and painful in a down economy when advertising dollars are curtailed. The inherent cost, targeting, and tracking advantages of online marketing make it more likely to succeed or at least able to minimize losses from a failed campaign.

The horse is out of the barn, but there is still time to close the door...quickly. Get better, get smaller or be forced out. It's your choice.

We’re . Contact us for DIGITAL MARKETING SERVICE that is result oriented.

Contact Details;
[email protected]
[+234] 07057573383
07088325891

Being the reader of a dark fairy tale is much like being the hero of one. Our lives are filled with pain, boredom, and fear at the moment. We want to venture into the dark wood, to see the oddities and the beauties it holds, and to test ourselves against them. So we pick up a book of fairy tales. The real ones. The weird ones. The dark ones. We see oddities and beauties galore. We test our courage and our understanding.

Finally, we put the book down and return to our lives. And hopefully, just like the hero of the fairy tale, we return stronger, richer, and wiser.

In difficult times - of recession and violence and political bitterness - we long for a dark forest to which we can escape; and from which we can return, better than we were before.

HAPPY INDEPENDENCE CELEBRATIONS NIGERIANS...

Curled from: Adam Gidwitz article.
illustration Credit to google.

Why your business needs to be active on Social Media:

Social Media has transformed the way we communicate in regards to how we create, share and exchange information and ideas. According to PEW Research Center, As of January 2014, 74% of online adults use social networking sites. This presents a huge opportunity for businesses that can now communicate directly with prospective customers and engage with their brand loyalists.

Below are 10 reasons why your business needs to be active on Social Media:

1. Increase Traffic. Social media is important for businesses as it drives traffic to company websites, and can lead to increased sales, as well as an increase in brand awareness.

2. Build Brand Loyalty. Having a strong online presence can improve brand loyalty, while allowing for exposure to value add products and services; again, meaning more opportunities can potentially be converted into sales.

3. Nurture Relationships. Businesses with an online presence in social media create opportunities for sharing, building reputation, career opportunities and monetary income.

4. Be An Authority. Constant and accessible access and interaction with customers and prospects is a gateway for high conversion rates, higher brand authority and increased inbound traffic.

5. Improve Search Engine Results. Social media activities directly impact search engine rankings while at the same time providing richer customer experiences and enriching customer insights.

6. Build Awareness. Social media can bring awareness to your company, as every interaction is an opportunity to establish relationships while expanding knowledge and understanding of a company’s products and services, as well as providing a steady stream of current information.

7. Get Connected. Social media allows your company to listen to your customers directly. People will post and share exactly what they what, love and would change about products, services and experiences. This provides a unique customer service opportunity for businesses.

8. Be Active. Not being active online could lead to your potential customers going elsewhere for a product or service, or even worse to a competitor who is active and listening on social media.

9. Spread the word. By sharing quality content on social media, your followers, friends and brand loyalists will be happy to help share your message. Your social activity can result in a larger audience viewing your content, allowing for additional exposure as well as brand amplification and brand awareness.

10. Word of mouth. Third party endorsements and recommendations is one of the most valuable forms of marketing, as it is trusted and can result in increased sales for your company. Connect with your fans, followers and enthusiasts, as they will be the ones who assist in promoting and recommending your brand.

If you are not already active on the social scene, get inEvit expert to help out.

Don’t know where your company should begin in the Social Media landscape, or want to know how to better manage and monitor your Social Media Strategy? inEvit can help. Our staffs are directed by an experienced social media channel management team to help build your digital brand presence by working alongside your team in design thinking sessions, to visualize, ideate and create your Brand in the Digital World.

Contact:

Website: www.inevitservices.com
Email: [email protected]
Tel: [+234] 07057573383 I 07088325891

Article First Written on March 30, 2015 by; Nicole Stuber.

If you are looking for a creative logo designer in Nigeria or you need to redesign your present business logo, then look no further as our professional team of graphic designers can give your business a brand that makes it stand out of the crowd. We have designed logos for clients in most major cities Nigeria e.g. PortHarcourt and Abuja etc.

To us distance is no barrier to communication for us in a digital age of emails, phone calls, skype [screensharing] and chats.

Your logo is one aspect of your company's commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Your logo design therefore should be for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. Below is our just concluded logo project for KARISFINED EDGE SOLUTIONS…

Contact: +2347088325891, +2347057573383 for a session with one of our creative staff.

InEvit is a full service marketing agency with expertise in digital marketing, branding & design and trainings. Different from other agencies working solely project specific, InEvit puts sustainability at the center of all marketing & communication campaigns... Click on this link [http://tinyurl.com/jffpgyg] to view details of our service offering...

InEvit Cred_15082016.pdf

Roll Up Banner (Big Base) project delivered to “Simple Electrical System Solutions SESS”

Ideal for conferences, promotional events, trade expos and displays in your own store.

inEvit high-quality roll-up banner design concept will help you increase your brand's visibility. Our roll-up banners come with retractable stands and carrier bags, with Nationwide delivery.

Material: Full colour digital printing on PVC material. Size: 31.5" x 78"

Finishing: Printing and mounted on Rollup Banner stand

Price: Starting at ₦23, 799.00 for 1 copy

Delivery: 3 Days for Lagos residents and other state could take up to 7 Working Days.

Contact: +2347088325891, +2347057573383 for a session with one of our creative staff.

Our just concluded project with AGLOW AVIATION
Contact us for premium double-sided business cards and start presenting your business in amazing ways.
Features;
Graphics
Material: 3.5" x 2.0" / 300 Grams matte card paper stock
Finishing: Matte Lamination
Price: Starting at ₦3, 999.00 for 100 copies
Delivery: 2 working days for Lagos, 5 working days for other cities
Contact: +2347088325891, 7057573383

Digital Marketing Trends Of 2015 2016 https://youtu.be/Y92sRqO-O3k via Contact: 07088325891 for your Promo video Ads.