Ellae Creative

""Tiffany & Co. unveils its ""With Love, Since 1837"" campaign, featuring Rosie Huntington-Whiteley in a touching short film about love, gratitude, and the inner strength passed down from generation to generation.
The film centers on a moment between mother and daughter, reminding us how close connections, shared experiences, and family values ​​shape us and the legacy we pass on. Tiffany & Co. pieces, traditionally perceived as family heirlooms, become a symbol of love, memory, and intergenerational continuity."

"Yes, the Meatball lollipop is real

This summer, IKEA and Chupa Chups are launching a real, limited-edition meatball-inspired lollipop. Blending a beloved Swedish classic with Chupa Chups' playful creativity, this unexpected treat puts a fun twist on familiar flavours and yes, it's fully vegan."

This marketing campaign by × is brilliant!

Scammers have been using the Nigerian Prince name.
Now, they’re faking your Vaseline.
Let’s put an end to counterfeits.
Check if your Vaseline is real via WhatsApp.

The Vaseline Authenticator currently only works for Nigeria.

IKEA Denmark just found a smarter way to make loyalty feel… interesting.

With its new “Collect Points with IKEA Family” campaign, the brand turns everyday actions into something more engaging. Members earn points not just from shopping, but from simple interactions like attending events or even logging into their profile.

Created by Marketsquare, the campaign leans into a gaming mindset. In-store actions feel like missions. Progress feels like levels. It’s simple, playful, and easy to follow. Points can then be redeemed for things people actually care about, like discounts, delivery, or food in-store.

What makes it work is the insight. Loyalty programs often exist in the background, but they rarely feel exciting or worth engaging with. IKEA shifts that by making the experience clearer, more interactive, and a lot more rewarding.

"Cadbury has unveiled ‘ ‘All Heroes, No Zeros’, a major new integrated campaign and brand platform for the much-loved Cadbury Heroes, created by global creative agency of record VCCP.

‘All Heroes, No Zeros’ positions Heroes as the ultimate brand for sharing, where every chocolate has earned its place. The lighthearted campaign draws on the insight that while other assortment brands have obvious fan favourites, Heroes stands apart: there are no fillers, no hierarchy of favourites, no least-loved flavour left in the tub once everyone has got stuck in. To bring this to life, the campaign celebrates some of the UK’s most iconic bands, teams, line-ups and historical figures - both real and fictional."

Later just stepped into a bold new era.

A fresh identity, a stronger presence, and a brand that feels ready for its next chapter. The energy around the reveal says a lot about where they’re headed.

What do you think of the rebrand? Share below👇🏽

Dove took a different route with its latest campaign. The brand invited Reddit users to review its Intensive Repair 10-in-1 Serum Mask and promised to share the feedback exactly as it came. No filters.

The campaign, created by DAVID London, turned those real comments into creative. Praise, criticism, usernames, avatars. All of it appeared across outdoor, film, and social, keeping Reddit’s visual style intact.

By putting unfiltered opinions front and center, Dove moved from polished testimonials to something stronger, proof people could trust.

" continues its Superstar platform with a cinematic film led by Samuel L. Jackson, framed as a surreal search through “Hotel Superstar”, where each door reveals a different cultural figure and world. The work leans into dreamlike visuals and time-bending transitions rather than traditional product selling, using atmosphere and storytelling to keep the Superstar positioned as an icon that travels across eras and disciplines.

The cast extends beyond Jackson to a cross-category lineup, including Kendall Jenner, Lamine Yamal, Jennie, James Harden, Tyshawn Jones, Olivia Dean, and Baby Keem, reinforcing the idea of the Superstar as a cultural connector rather than a single-scene fashion item.

Created by Johannes Leonardo and directed by Thibaut Grevet (through DIVISION), the campaign prioritises cultural signalling and cinematic craft, using a strong central metaphor to refresh a heritage silhouette without leaning on nostalgia alone."

Tesco's For the Love of It taps into something real: when money is tight, people don’t just miss quantity, they miss the brands they love.

Instead of pushing price comparisons alone, Tesco leans into emotion. It understands that favourite products are part of everyday life, and giving them up feels personal. By tying the message to its Everyday Low Prices promise, Tesco offers reassurance, not just savings.

Created by BBH London, the campaign uses humour and relatable drama to show that quiet tug-of-war between loyalty and budgeting. Across TV, radio, and outdoor, it proves that even price-led campaigns can feel warm, human, and culturally aware when they start with the right insight.

Pepsi’s 2026 Super Bowl commercial, titled The Choice, stars a polar bear in a playful take on the long-running cola rivalry. The spot opens with the bear taking the iconic Pepsi Challenge, a blind taste test between Pepsi Zero Sugar and Coke Zero Sugar and surprisingly choosing Pepsi.

The ad was directed by Oscar-winning filmmaker Taika Waititi and revives Pepsi’s classic marketing rivalry while tapping into nostalgia and humor, bringing one of the most recognizable symbols associated with Coca-Cola into a fresh narrative centered on Pepsi’s taste.

To celebrate a decade of building, introduced The Stack Group (TSG), their new parent company bringing Paystack together with , , and TSG Labs.

One group, building the technology to power African ambition. ✨