Ellae Creative

“What has the BBC ever done for me?” It’s a big question and the BBC’s new campaign has a brilliant answer.

We’re proud to see several productions filmed at BBC Studioworks featured or mentioned in the campaign, including EastEnders, Strictly Come Dancing, The Graham Norton Show and, of course, The Weakest Link, which is presented by Romesh Ranganathan and filmed at our Kelvin Hall studio.

Every day, our teams work behind the scenes to help bring some of the UK’s most-loved programmes to audiences, so it’s fantastic to see these productions celebrated as part of a campaign highlighting the BBC’s role in informing, entertaining and connecting communities across the UK 😍

If you’re going to celebrate the power of two, you might as well do it with two ventriloquist dummies singing Dilemma. 🎶

That’s exactly what delivers in the latest chapter of its global "Two Is More Than One" platform, created by .

Directed by , "Double Act" is rolling out across more than 20 markets, another brilliantly absurd reminder that some things really are better in pairs.

SNICKERS SNICKERS found a clever way to promote its Peanut Butter bar by putting the spotlight on its biggest rival 👀

The brand gathered a group of people named ""Reese"" and invited them to take part in a series of humorous taste tests, all directed by comedian Eric André. As the campaign unfolds, the Reeses end up giving SNICKERS Peanut Butter their stamp of approval, creating a playful nod to the competition.

"Created by BBDO New York and rolling out across YouTube, Snapchat, TikTok Pulse and NBCU platforms, the campaign is playful, cleverly timed, and proof that sometimes the best way to stand out is to invite the competition into the conversation"

For its 2026 World Cup campaign, Adidas looked beyond the stadium and focused on where football really begins: backyards, driveways, and neighbourhood streets.

Backyard Legends brings together Timothée Chalamet, Lionel Messi, and David Beckham to celebrate the everyday moments that spark a love for the game. Despite its massive budget, the campaign feels personal and nostalgic, reminding us that every football legend started somewhere small.

In a crowded World Cup advertising season, Adidas wins by making the story feel human rather than spectacular

""Tiffany & Co. unveils its ""With Love, Since 1837"" campaign, featuring Rosie Huntington-Whiteley in a touching short film about love, gratitude, and the inner strength passed down from generation to generation.
The film centers on a moment between mother and daughter, reminding us how close connections, shared experiences, and family values ​​shape us and the legacy we pass on. Tiffany & Co. pieces, traditionally perceived as family heirlooms, become a symbol of love, memory, and intergenerational continuity."

"Yes, the Meatball lollipop is real

This summer, IKEA and Chupa Chups are launching a real, limited-edition meatball-inspired lollipop. Blending a beloved Swedish classic with Chupa Chups' playful creativity, this unexpected treat puts a fun twist on familiar flavours and yes, it's fully vegan."

This marketing campaign by × is brilliant!

Scammers have been using the Nigerian Prince name.
Now, they’re faking your Vaseline.
Let’s put an end to counterfeits.
Check if your Vaseline is real via WhatsApp.

The Vaseline Authenticator currently only works for Nigeria.

IKEA Denmark just found a smarter way to make loyalty feel… interesting.

With its new “Collect Points with IKEA Family” campaign, the brand turns everyday actions into something more engaging. Members earn points not just from shopping, but from simple interactions like attending events or even logging into their profile.

Created by Marketsquare, the campaign leans into a gaming mindset. In-store actions feel like missions. Progress feels like levels. It’s simple, playful, and easy to follow. Points can then be redeemed for things people actually care about, like discounts, delivery, or food in-store.

What makes it work is the insight. Loyalty programs often exist in the background, but they rarely feel exciting or worth engaging with. IKEA shifts that by making the experience clearer, more interactive, and a lot more rewarding.

"Cadbury has unveiled ‘ ‘All Heroes, No Zeros’, a major new integrated campaign and brand platform for the much-loved Cadbury Heroes, created by global creative agency of record VCCP.

‘All Heroes, No Zeros’ positions Heroes as the ultimate brand for sharing, where every chocolate has earned its place. The lighthearted campaign draws on the insight that while other assortment brands have obvious fan favourites, Heroes stands apart: there are no fillers, no hierarchy of favourites, no least-loved flavour left in the tub once everyone has got stuck in. To bring this to life, the campaign celebrates some of the UK’s most iconic bands, teams, line-ups and historical figures - both real and fictional."

Later just stepped into a bold new era.

A fresh identity, a stronger presence, and a brand that feels ready for its next chapter. The energy around the reveal says a lot about where they’re headed.

What do you think of the rebrand? Share below👇🏽