Rahmon Knows Copy

No two ways up, it's either you INNOVATE or DIE.

You've just gotta do one.

Find a WAY or fade AWAY.

It's too dangerous to be idle

𝐇𝐞𝐫𝐞'𝐬 𝐇𝐨𝐰 𝐲𝐨𝐮 𝐂𝐚𝐧 𝐒𝐨𝐥𝐯𝐞 𝐘𝐨𝐮𝐫 𝐜𝐨𝐩𝐲 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦.

To craft a crazy headline that will pump in money, you need to ask yourself the question that what do your prospects want - , ?

The purpose of headline is to get enough attention to make the reader read the next sentence.

To arouse the reader's subconscious.

And to get the best out of your headline without having to test hundreds of them, you'd want to let your headline fill in these 3modes of persuasion
✅ WANT
✅ FEAR
✅ NEED

Your headline should be able to address either the fear, want and need of your target audience to be able to get them in their guts.

It should address what is already going on in their heads - apparently, what keeps them up at 1a.m

It could be something they WANT badly, something they FEAR to lose or rather something they NEED at the very moment.

If your headline can't answer this in a jiffy then chances are, your Copy aren't gonna convert.

Here's a simple formula you can use to come up with a throat grabbing headline......

📌 VERB + PROMISE + WITHOUT

e.g; Stop your dog from peeing in the house without lifting a finger

- Easy New way to lose 60 lbs without starving yourself of your favourite food.

- Hot To Make $1k/month with the 3steps income system without losing your mind

- Get 6 pack abs without running 6hours a day.

Here are a few examples of how you can craft headlines that stop your target audience to read your Copy futher.

And if your Copy is been read till the Call-To-Action button backed with a good unique selling proposition, the rate at which your Copy will convert will marvel you.

Remember, it all start with writing a jaw dropping headline.....

Need a Copy that speaks directly to your target audience from headline to closing that gives you a 75% ROI conversion rate?

Send a DM and let's see if we are good fit to work together

𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐲𝐨𝐮𝐫 𝐂𝐨𝐩𝐲 𝐭𝐨 𝐨𝐯𝐞𝐫 𝐩𝐞𝐫𝐟𝐨𝐫𝐦 𝐨𝐫 𝐚𝐭𝐥𝐞𝐚𝐬𝐭 𝐠𝐢𝐯𝐞 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐑𝐎𝐈 𝐞𝐯𝐞𝐫 𝐡𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐝𝐨.

A great Copy is assembled and not written. If you know how to assemble a Copy with a good Copy formula you should never have to worry about conversion.

And one of the important point in Copy is "SOCIAL PROOF and CASE STUDY". They're super important in a marketing message.

But what gives?

You should know how to place your case study and social proof in your Copy that will make it connect with the dopamine of your target audience.

When you're citing your case study, you don't just put it there to increase your word count rather you want it to send a strong message of transformations to your audience that your stuff really works.

You'd want to write it in such a way that it includes your previous customers journey before and after your product or service. i.e it should tell what your customers were going through or their conditions before they met you and how their lives have changed for good after your product or services.

Here's an example;

"Like Micheal Rochin, for example when he came to us he was at rock bottom, recently laid off at customer service job with a wife, young daughter and mountain of rapidly rising debt.

Micheal had no confidence, no fancy portfolio no hope on the horizon, but with weeks of using our simple BDFL shortcut this Copywriting rockie landed an $8000/month retainer with an 8figure health company.

Now, exactly one year later, Micheal is considered one of the best email Copywriters on the internet. He went from being "desperate" to being in CRAZY demand with a backlog of business owners who would love to hire him if he weren't already booked"

And while his story is awesome.... It's just ONE of the many stories we could tell you about writers we know who are using the same shortcut.

Like Kimi Du,

"A 16 years old from Iowa who schedule her Copywriting work around high school classes. Kim's already making more money than her teachers, which is funny considering a year ago,

Kim doesn't even know what Copywriting was but after she used our BDFL shortcut her career took off like a Tesla rocket because not only did Kim landed 2 high paying retainer clients in a matter of months.

She's now working directly under one of the SMARTEST Marketers on the planet at a 9 figure direct response juggernaut.

Not bad for someone who's still over four years away from legally drinking a beer."

Now, here's the lesson, if you read keenly how the examples I sited was structured. You'd see how it connect well with what a prospect may be looking for in that product.

It actually takes the prospect through the journey of people who have used their services before, how their lives used to be before and how it has changed for good now. It's that crazy!

That is how you're expected to include your case study, social proof and testimonials. it'd makes your message tick.

Need help with this? send a DM.

𝑯𝒐𝒘 𝑨 𝑺𝒊𝒏𝒈𝒍𝒆 𝑯𝒆𝒂𝒅𝒍𝒊𝒏𝒆 𝑻𝒆𝒔𝒕 𝑪𝒂𝒏 𝑰𝒏𝒄𝒓𝒆𝒂𝒔𝒆 𝒀𝒐𝒖𝒓 𝑺𝒂𝒍𝒆𝒔 𝑩𝒚 500%… 𝑰𝑵𝑺𝑻𝑨𝑵𝑻𝑳𝒀

Before you think of bringing down that offer from the market place probably because it's not converting as expected,

I'd like to ask you, have you carried out a "Headline Test"?

If not, then that may be that's all you need to do to make the sales start coming in.

As a Direct Response Copywriter and Marketer who's written blockbuster promo for businesses in the biz op, Financial, health and self development.

I've found out that sometimes, tweaking your headline in your Copy is all you need to do to start seeing your cart filled with orders or your calendar booked for the months.

Headline is the most important part of your promo because some people don't read past the headline - the moment your messages say "stop reading me" through your headline, know that they're gonna stop and go do other things with their time (even if you have the greatest offer ever).

Your headline which is a part of your "LEAD" in a promotion, and the first part to be read by your audience is where the Big Marketing IDEA of your product will is embedded and if it doesn't strike the deal in seconds of reading it then consider your Copy a-dead-on-arrival one. One that will not sell a jerk.

In order word, you have to spend a lot of time on your headline before you click that launch button or rather, test as many as possible and see the one that convert best. Remember the goal is to make sales.

If you're currently running a promo and it's not seem converting as you expect it to then consider twisting the headline and see how that performs until you get your desired result.

And if you don't know how to go about this or you're even confused what to do then I can help you. If you need help with your current or new promo then feel free to send me a DM and let's see if we're best fit to work together.

Inspired by Jim Edwards

There is a particular "trick" in marketing that almost every marketers and business owners who run campaigns don't know or say don't take note of.....

And this very trick can 10X your marketing campaign conversion rate if pay close attention to.

Most importantly, a Copywriter who handles marketing campaign for businesses should pay close attention to it as it's a crucial aspect of marketing success....

And if you're a brand owner too, you should pay rapt attention to this aswell, it will come handy for your next project.

You see, alot of things goes into running a successful campaigns, here, I mean the one that will give you a 101% ROI on every of your investment.

For Copywriters, as writing a home-run Copy is important, it is much more important to look into what's even more important and here are a few of them;

David Ogilvy who was by TIME MAGAZINES called

"The Most Sought-after Wizard in The Advertising World" achieved that with two things

Which was "Words and Pictures" to perform his magic. He did that for Hathaway shirts,

Schweppes Tonic,

Rolls Royce car,

Dove Soap,

Steuben Glass,

Now, here's the marketing psychology behind this.

Asides, using all of the tips of direct response to ensure that your Copy comes out top notch, you must include a graphical representation of whatever it is you're marketing. why because

Human brain connects more with pictures, images, graphics than just mere words.

If you use stunning pictures or images in your marketing that resonates with your target audience you're most likely experience high conversion rate compare to when your sales page is only full of text and written words.

The human brain react instantly to an imagery representation of what they are or want to deal with.

In other words, as a business owner who is looking to make tons of money off his marketing campaign, you should consider spending on images or pictures of what your offer is or perhaps anything visual that will tell what your stuff is all about.

Sometimes on sales pages, chances are many people just need to see your image or pictorial demonstration and they are sold.

Say you're marketing a Real Estate, how about stacking stunning pictures of beautiful edifices,

What of a beautiful fair skin lady if you're selling a body moisturizer stuff,

How about an image of a lady smiling at her husband in bed if you're selling a man enhancement products.... and the list goes on.

Now, as simple as this "trick" sounds. You won't know how crazy it can skyrocket your sales until you try it out.

If you read to this point, tell me in the comment section what you sell and how you intend to include pictures, images, graphics in your next campaigns. And if you're stuck about how to make it appeal to your audience you can send me a DM and let's see how we can help you achieve that.

𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏 𝑫𝒆𝒂𝒓 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒐𝒘𝒏𝒆𝒓,

𝑫𝒐 𝒚𝒐𝒖 𝒉𝒂𝒗𝒆 𝒂𝒏 𝒆𝒎𝒂𝒊𝒍 𝒍𝒊𝒔𝒕 𝒐𝒇 𝒐𝒗𝒆𝒓 3000 𝒔𝒖𝒃𝒄𝒓𝒊𝒃𝒆𝒓𝒔 𝒃𝒖𝒕 𝒚𝒐𝒖'𝒓𝒆 𝒏𝒐𝒕 𝒔𝒖𝒓𝒆 𝒉𝒐𝒘 𝒕𝒐 𝒕𝒖𝒓𝒏 𝒊𝒕 𝒊𝒏𝒕𝒐 𝒑𝒓𝒐𝒇𝒊𝒕... 𝑷𝒓𝒆 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚, 𝒅𝒖𝒓𝒊𝒏𝒈 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚 𝒂𝒏𝒅 𝒑𝒐𝒔𝒕 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚?

𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖!

Right now, I’ve got fresh new ideas that I’m sure can help any business to outsell their competition in the next 30 days (especially in the eComm space)…

Without shamelessly competing on price that leads to high revenue but low-profit margins.

A little about me...

I've written copy for 5,6,&7 figure brands like Digistore24, Webinar experts, SMC by Depesh Mandalia, etc.

And I've jumped on a couple of calls where I advise business owners on how to get better results from their email lists......

Good news is, you don’t have to commit to a fixed monthly fee for this service.

As you can pay weekly.

And if I fail to 10x your weekly investment in 7 days I’ll refund your money - guaranteed!

It doesn't end there.

If we’re still together at week 3…

You’ll be getting my full service for week 4 at zero cost.

Here's what you get every week...

I will…

✅ Optimize your email funnel ahead of Black Friday.
✅ Implement my Black Friday strategy for higher profitability.
✅ Show you how to estimate the average number of subscribers who are ready to buy your BF offers.
✅ Fix all deliverability pitfalls that could affect your BF sales.
✅ Make sure your automation is properly set up - zero tolerance for bugs.
✅ Write all your emails and turn fence-sitters to repeat buyers.
✅ Review and improve emails in your automation for better sales.
✅ Properly segment your list.
✅ Build excitement ahead of BF sales (It’s not by "announcement" only).
✅ Research the best sales angles for the busiest sales season of the year.

𝐁𝐨𝐧𝐮𝐬: I share with you how to leverage your social media to increase your Black Friday sales while also converting tons of your followers to email subscribers.

(This strategy only works during BF sales)

And so much more.

That being said…

Your investment is just $500/week + the 4th week is FREE.

Send a DM now and let’s get started.

Remember Black Friday is at your doorstep. Delay is dangerous.

Do this and you will never have to worry about selling out again.

You see, Lead magnet still works magic in making crazy sales if you know how to do it rightly.

Often time, I've seen businesses complain about sales.

And what I noticed that causes that is lack of leads, when you don't generate enough leads to your business, you're tend to lack sales.

And how do you generate quality leads?

The best way is - use a lead magnet.

If you need quality people that will never stop patronizing your business, then you want to offer them a FREE value upfront.

Show them that you really know your stuff.

Use "High-Value Content Offer" to get people on your business contact list for FREE.

If you're trying to generate leads that will buy from you over and over again then what you need do is gift them something they'd gain a massive value from, then, they will be indebted to beg you with their money when you launch your offer.

By using a free magnet in your marketing campaign, chances are, you acquire more leads to your funnel than when you do direct sales that only 3% converts at first sight.

However, make your lead magnet a HVCO one (high value content offer) such that your audience will have no option to go else where because you already establish your credibility.

And this works for any industry, even if you sell physical products. Just look at your product and see what you can offer people for free about it.

Maybe a free report on how to go from X to Y maybe a video demonstrating how they can achieve XYZ exctera....

In a nutshell. Stop wasting money on campaigns trying to make sales all means at first launch, rather get leads with HVCO, nurture them and turn them to a raving fans.

Do this and you should never have to worry about selling out your offer again.

In the last two of my previous posts, I talked about how to perfectly use storytelling in your Copy if you desire a good conversion rate.

I have talked about how you need to make your story a Conversation Interactive one and how you need to make it a solution Enthusiastic one. You may need to read my previous articles to get the gist.

The next I want to talk about is why you need to Call out your target audience using BULLET and FASCINATION.

You see, another powerful tip to use in converting more readers to buyers is to call your readers out using a bullet point and fascination.

Call them out such that they'd know you're talking to them persay and not the other guy.

For instance, you can mention their problem specifically. E.g

"ONLY WHO CAN NOT DO MORE THAN 1 ROUND CAN TAKE THIS"

In the same Gary's Ads we've been dissecting. He did the same thing too.

Gary wrote:

Who Need This Secret?

— Are you a sales man who need more leads?

— Are you a house wife about to get a divorce who need a simple way to make alot of money?

— Do you have a furniture store, restaurant, car dealerships, hot dog stand, or some other type of establishment you'd like to see swamped with customers?

And Gary continued calling out his target audience, and on and on.

Remember Gary was trying to sell his book "HOW TO MAKE MAXIMUM MONEY IN MINIMUM TIME"

What Gary did in that aspect is powerful. He called out people who he knew needed his product and he quickly profer solution immediately.

With the bullet and fascination, he was been specific, and that will make his Copy convert more.

The lesson here is, always call out your target audience in your story using bullet and fascination maybe by pointing out there problem or maybe showing them the future pacing (what their future holds for).

If you do this in your marketing message, chances are you convert more one time readers to instant buyers. And you'd always want to use story in your letter having seen the great results it pull.

If you need help telling your brand story to make maximum money for you in your next campaign, you can do well to let me know in the DM and I will see how I can be of help.

Connect with me for more valuable tips on Copywriting, sales and marketing.
Abdulrahmon Alonge

STORY TELLING in a marketing message is good and yeah the best type of Lead any Copywriter could ever hope to use in his letter to speed up conversion rate.

However, as good as storytelling is, if your story doesn't tick this box, consider it D.O.A (Dead On Arrival).

And this is not me saying it from my head, rather it is what I've seen work for Legendary Copywriters. And as such, it's an integral part of storytelling in Copywriting.

When you're writing your story, you must make it a "SOLUTION ENTHUSIASTIC" one.

Whatever message you're passing across in your story, if it doesn't show the solution you later found and how you did find it then your story will end up not selling. It just gonna end up with "wow" "ha" "eyah" "sorry dear"

Here is what I mean. if you're telling a story of how you almost died of Typhoid in your youth age but later being saved.

You need to tell how you were being saved, how one thing led to the other and how you finally escaped the untimely death Typhoid might have given you.

If your story is about how you nearly got jailed because of debt.

Tell your audience the solution you later found to escape been imprisoned.

And on and on.

When Gary Harlbet was telling his story of how he escaped been a broke ass Man when he was living in Ohio in his Sales Letter used to sell his book - HOW TO MAKE MAXIMUM MONEY IN MINIMUM TIME. The Sales Letter was "The Amazing Money-Making Secret Of A Desperate Nerd From Ohio.

Gary tried to show his audience how he found the solution to his brokeness.

Here is what Gary did: Gary said;

"oh yeah, I didn't care. I still thought I had a good idea and I typed up few of my letters and started mailing them out, and guess what? People did start sending me money and I used that money to mail more letters which brought in even more money. And so on.

before I was finished, that simple letter pulled in MORE THAN 7.3M REPLIES".

And Gary went on... What Gary did there was very powerful. It'd make his audience know his thought process how he escaped been a broke Man called a desperate Nerd.

And what gives? That very Copy sold about 3M of the book he was selling with the story.

The bottom line is this: if your story doesn't show your readers how you were able to come by your solution and how it truly saved your ass, then your story will not sell no matter what.

In other words, always make your storytelling a solution-savy one if you want it to convert

Lastly, if you can't do this yourself in your marketing message. You should consider hiring a Storytelling Copywriting expert to help you just so that you don't end up burning your Ad budget.

Story telling used as a marketing message has been proven so far to be the best means to get your audience do your biddings .

Most marketing message that convert really well use storytelling, if not all.

And if you need to confirm this, you can put out a marketing letter using storytelling and another one without using a story.

Now, here's what I want you to derive out of this message.

If you want to tell a story in your marketing message and you want it to really perform well.

You should make your story one that will look like you're carrying your readers along.

A style that will make it look like they were there when your story incident happened, or better still make them eat their finger for not been in the scenario of the story.

Doing this will make your story tick and make it look more real than a fiction story.

A very good example can be find in one of Gary Harlbet's Ads. The story he tells in his
"Money making secret of a desperate Ohio Nerd".

Gary used what I name "CONSTRUCTIVE INTERACTION".

Here's how he used it:

"They thought it was a big joke. They said I was a dreamer and that I had no common sense. Infact, one guy said I was just a Nerd and that my idea was so silly, he felt sorry for me".

What Gary did here is so powerful, it'd make his reader
(1) feel sorry for him
(2) it will make his reader feel like he were there to fight the guy that said he (Gary) doesn't have a common sense.
(3) It'd make his reader salivate for how Gary later escaped the rat race. and more....

The bottom line is, Gary stylishly brought his readers to the scenario that already happened.

Doing that, your story will connect with the emotions of your readers more than when your story is just like that of a tortoise and a mouse.

There are lots of lesson I want to talk about from Gary's Ads.

Next is "Solution Enthusiasm". And I'd talk about this tomorrow in my next article.

Finally, if you're looking to put out a marketing campaign, makesure you find an angle that storytelling will fit in and use, and if you can't do this, hire an expert to help you with it.

That way you're guarantee of getting a huge ROI on your campaign budget spent.

Till I come your way tomorrow. I am Abdulrahmon Alonge
(Direct Response Copywriter)
And don't forget I am rooting for you.

How to use "The Power Of Conditional Statement" in your business to close more sales.

Often time, as a business owner or a High-Ticket closer we tend to lose sales to a very little objection that shouldn't be stopping our sales

Prospect as we know, lies alot, particularly when we're trying to close a high ticket sale.

Most often, people don't like to see their money go unless we give them one thousands and one reasons they should take ACTION.

Now, here's how you can use "The Power Of Conditional Statement" to go close that sales and get your money

And funny, how it is something we do often time but we don't pay close attention to it as to how we can use it to close business deals.

A conditional statement can be:
"hey son, if you make an A in your exams, I'd get you a toy car"

"if you do your assignment, you'd watch the television"

"hey wife, if you do sososo, I'd buy you an Island"

yada yada yada.

And here's how you can use that in closing more deals that looks un-closeable.

Give for instance; a client has promised you for long to come buy that property, but 2months is gone you can't still see him.

Now, here's what you can say to make him close the deal ASAP;

Hello Dear client, "If I can show you the exact plan whereby you can increase your ROI on this property by 50% in the next 2years would you be willing to go ahead with this deal"

As a Sales Trainer, you can say;
Hello dear client, "If I can help you at no extra cost to recruit digitally oriented marketers, will you go ahead with this deal?

And the list go on, it depends on what you do.

The lesson here is, if you condition the mind of your prospect to a certain thing that would benefit them more without costing them extra fee.

They won't only close the sale but they will close it ASAP. It's that powerful!

The Power Of Conditional Statement.

Use it and watch your sale skyrocket.

TilI talk to you again,

Rahmon Alonge.
(Direct Response Copywriter).