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Chasing trends won’t keep your customers coming back.

Kent from NOff Coffee shares how he builds his concept around coffee pairings that customers actually remember. ☕️

Sanggup percaya tak, LAMM By 5 Darjat ni sebenarnya tak bermula sebagai restoran pun? 🐑

Mula-mula dulu, mereka cuma jual frozen marinated lamb sebagai side income. Tapi instead of terus buka kedai, mereka ambil masa test market dulu – join pop-up, masuk food festival, pergi event sana sini.

Dari situ lahir satu menu yang ramai orang mula cari: Lamb Bites dengan sos shiitake mushroom. 🧆 Sampai ada pelanggan sanggup follow mereka dari satu event ke event lain semata-mata nak repeat.

Bila demand makin nampak, sebenarnya mereka masih belum plan nak buka restoran lagi.
Tapi pada tahun 2025, mereka dapat peluang buka outlet di Gamuda Gardens.

Nampak macam next big step, tapi cabaran baru pun datang sekali. Foot traffic dekat kawasan pembangunan baru tak sentiasa konsisten, dan konsep mereka yang nampak premium buat ada orang salah faham ingat tak halal.

Dalam masa yang sama, mereka sedar satu benda – cara orang discover brand dah banyak berubah. Satu content dekat Threads tiba-tiba viral, dan dari situ awareness mula naik balik. 📈

Perlahan-lahan, mereka mula bina customer baru dekat kawasan sekitar.

Menu pun makin berkembang daripada Lamb Bites ke Spaghetti Mala Lamb dan Butter Milk Chicken, tapi fokus mereka tetap sama – premium Australian lamb.

Akhirnya, perjalanan ni bukan pasal “terus berjaya lepas buka restoran”. Tapi pasal belajar adapt, bina demand dari bawah semula, dan faham macam mana orang jumpa brand hari ini. 💪

What happens when your first business is a success… but your second one struggles to make sales? 😫

That's exactly what happened with Hauntu.

Superdough was founded in 2014 by a group of five friends with a mission to reimagine the entertainment business in Malaysia. Their first major product, Breakout, launched in Avenue K, followed by NU Sentral, and quickly gained traction in KL’s entertainment scene.

As Breakout grew, so did their ambition to push beyond traditional escape rooms and reimagine experiential entertainment.

The feedback was consistent. Players enjoyed the story-driven puzzles in Breakout, but many kept asking for something more intense… something scarier. 👻

So in 2018, they launched Hauntu – a live, interactive horror experience where customers don’t just observe the story, they become part of it. 🎭

But that’s where the biggest lesson came for Ka Wai, one of the co-founders and Head of Marketing.

Despite having brand recognition and operational experience from Breakout, Hauntu struggled in its early stages. The key difference was that Hauntu wasn’t an extension of Breakout, but a completely new concept that required customers to first understand it before they could appreciate it.

Even with strong locations and marketing spend, Hauntu's growth was slow because that understanding didn’t come quickly. And in business, if people don’t understand what you’re offering, they won’t buy it.

That realisation changed how they built everything moving forward. The team doubled down on storytelling and experience design, while Ka Wai went back to strengthening his marketing foundation from scratch.

Today, Superdough has grown far beyond Breakout and Hauntu – expanding into other immersive entertainment experiences like family-focused concepts like Spy Game and Spy Game junior, and even going international with franchise locations across Korea, Canada, and the US. 🌍

Because building a business with a great product is only half the job, the other is making people understand it is what drives growth. Do you agree? 📈