Muff Digital

As we're starting to see the light at the end of the pandemic tunnel, we're also slowly getting back to some face-to-face events 👏 Iuliana is excited to be able to meet you guys again in Dubai for next month's Affiliate Grand Slam expo.

Get in touch if you plan to attend and let's catch up 😎

Even before Covid-19, Gen Z 🙋‍♀️ had been eschewing traditional social media and heading instead for for “digital campfires,” more intimate online destinations. In 2020, activity on these platforms exploded and marketers can no longer afford to ignore them.

Here is a guide 👇 to the key digital campfires where Zs are congregating and examples of creative ways brands are responding.

Where Brands Are Reaching Gen Z Which platforms are young people building relationships and communities on? (Hint: It’s not traditional social media.)

Facebook seems like an appropriate channel to talk about Google 😁 and their newly released Ads Safety Report, which details how it literally policed its service during the pandemic.

It seemed to have detected and acted on more hate, and fraudulent schemes often inspired by pandemic profiteering.

Many claimed that legitimate businesses have also been affected in the process. Have you come against this? 🧐

Key takeaways from Google’s 2020 ad safety report as hate and fraud cases increase Google has released its annual Ads Safety Report, which details how it policed its service during a pandemic. Notably, the service detected and acted on more hate, and fraudulent schemes throughout (often inspired by pandemic profiteering).

If we needed any more proof that VOICE was gonna be big this year, then look no further. While most people are still waiting for that exclusive invite (sorry, Android users 🙄), brands have already jumped at the opportunity for extended 'air time'. How's your brand strategy incorporating voice?🎙

It took a minute, but brands are in the Clubhouse app Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now.

🎊 Happy Chinese New Year to all our Partners celebrating today throughout Asia and beyond! Here's to the new year of the ox bringing everyone prosperity 🧧and lots of good fortune in 2021!

Excited to be a contender in the 10th edition of G*Y Awards! M**f Digital has been nominated for 𝗕𝗲𝘀𝘁 𝗖𝗣𝗔 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 this year! Thankful to everyone who appreciated our offer portfolio, so let’s make this award a reality, please vote for us in the link below 🤩

🆙 http://bit.ly/3sY6D8M 🆙

👉 Starting off 2021 with changes on the horizon from Facebook and their attempt to get closer to the real value of community for businesses. Is the new page experience a likely update before the launch of a new type of ad placement? 🧐

Introducing the New Pages Experience - About Facebook We're rolling out a new intuitive Page design with more robust engagement and management tools.

🚨 eCommerce offer owners wanted 🚨 M**f Digital is monetizing TikTok traffic and we're looking to partner with interested direct advertisers 🤩 Check-in with Iuliana to discuss countries available and other details!

As we keep saying to our clients lately, new shopping habits have changed the game, and brands must respond with renewed strategies to reflect the shift. And with this year's holiday season being like no other before, here's what you need to be geared up for:

When Can Marketers Stop Holding Their Breath? The longest holiday season of all time.