Vélo Larsson

Vélo Larsson

Fashion inspired Premium Cycling Apparels, created by Pro Riders. Shop at www.velolarsson.com

Veronica Larsson launched her eponymous cycling fashion label Vélo Larsson 2020 in Monaco, together with her husband Gustav Larsson. She established the brand with the aim of creating the voice of cycling apparel.

Photos from Vélo Larsson's post 10/11/2022

Great initiative for a ride today . And so nice to ride together and not just meet at the stable 😉.
Love rides like this..
And the weather treated us well too, I just felt “a bit” overdressed 😅😅

01/11/2022

My favorite jacket today on the ride 🤍
What is your favorite jacket to wear on your autumn/winter rides?

Photos from Vélo Larsson's post 24/10/2022

Did you know….
All our Apparel are sent in our exclusive vélo musette bag.
It is not available to buy, it is exclusively as packaging for our apparel.
Vélo Larsson's signature packaging is inspired by our timeless design: the "Cloud" colour recalls for the human imagination, Issued from sustainable, 100% of recycled PET and minimalist design, our packaging ease the transportation, which significantly reduces their carbon footprint.

And the best thing, nothing is as handy as a musette bag. It works for everything.
Don’t you agree? What are you using your musette bags to? 🤍
It has been my new handbag most of the days. Or our kids sport bag for school, tennis bag, horse bag, bmx bag, shopping bag yes I can’t remember a day we don’t have the vélo musette with us 🤭☺️

Photos from Vélo Larsson's post 14/10/2022

Dark socks with dark shoes?
White socks with white shoes?
Or dark socks with white shoes?
🤷‍♂️🤷🏻‍♀️
We know, questions that have splitted riders for a long time.
Which is your preference of combination?

We have now finally also added an darker sock model to our collection. And suddenly we just love dark socks and white shoes combinations 😅☺️

09/10/2022

We just love Black Leather details 🖤

To celebrate autumn, we just launched our campaign

🍂🍁 FRESH FOR FALL 🍂🍁

JUST FOR YOU, 20% DISCOUNT CODE: FALL22

FOR AN ADDITONAL 10% DISCOUNT CODE
Make sure you follow on Instagram (which you do now hopefully 😉)
Tag your 3 most stylish cycling friends in our last Instagram post

And we will DM you the 30% discount code 💥

Photos from Vélo Larsson's post 07/10/2022

Autumn Ride, we just can’t wait to put on our Thermal Quilted Gilet, Ocean on the rides. Still a bit to warm here, but soon soon 🤞🏼
But looking good on photos, or what fo you think? 😉😅
Ride in comfort and style, this fall 🍁🍂
You didn’t miss our FRESH FOR FALL campaign, right?
Message me and I will send you the details 💥
It makes the shopping so much more fun 😉😉

Photos from Vélo Larsson's post 01/10/2022

The Best Street Style 🖤
Have you also seen a lot more black leather this fall?

We love to get inspiration from the fashion world. So of course we got you covered, so you can bring the best street style also on the bike.

Check out our Core Classic jackets for both Women & Men

30/09/2022

It was a loong break, sorry guys 🫣
Just been so busy, doing what I love the most.
RIDE MY BIKE 💕🤭
But now I am back and super excited to share our cycling here in Monaco and on the French Riviera. And all our new apparels ✨.
SO SO excited for what autumn and winter will bring

And don’t forget to tell me, how was your summer? Did you ride as much as you planned or maybe even more?
Can’t wait to hear back 😚

Photos from Vélo Larsson's post 16/07/2022

When the alarm is set to 04:30.
But wow, it is worth it SO much. That morning light🤩
Backpacks full loaded w gears and a 1h40 ride to the meetup w photographer/model .
Just love the retro sagan edt gears from 🔥🔥
Check our the stories from the day 🤍

Photos from Vélo Larsson's post 09/07/2022

It might have been many years since last time. But the beats are always there 🥳. Brother and sister day❤️, and we keep the rutines 😉🙃.
You know when you get picked up by the car it will be a fun night. Never underestimates the power of san pellegrino after a surtain hour. I didin’t and so happy today 😁
Walking back home with the sunrise, just means one thing - Life is a Party!

Few hours sleep and we finish the day with a 50 km, 700m of climbing ride in +34 degree. Best way to detox, not really sure agreed about that 😉😉

20/05/2022

Let’s embrace the weekend 😘💜
Give your mind and body what it craves 💜

Today I am wearing our new SS22 colors of course 🥰

Photos from Vélo Larsson's post 03/03/2022

IG versus reality 😂😂
Swipe right

Desperate trying to keep the pace of the photographer 🙈😅

Today I am wearing my favourite combo for this spring. The Women’s Long Sleeve Jersey, Leopard with Unisex Thermal Quilted Gilet, Ocean and Vélo Larsson Socks – Stripe

12/02/2022

Favorite weekend treat 🚴🚴
Or what do you say 😉😉
Any ride planned for this weekend?

Just can’t get enough of our Gilet. I am wearing Unisex Thermal Quilted Gilet, Ocean together with Women’s Long Sleeve Jersey, Leopard and .gustav wearing Men’s Thermal Quilted Gilet, Ocean together with Men’s Long Sleeve Jersey, Sky .
100% matchy matcht today 🔥🔥😂

We are running a special treat, for all First Purchase riders. DM me and I will tell you more
Wish you all a lovely weekend 🤍

21/01/2022

New bike day are always the best 🥰
Or what do you say?

Photos from Vélo Larsson's post 10/01/2022

January Mood 😘

What is your 2022 colors?
Think you can easily see mine, blue and white 😉🙃🚴

Today I am wearing Unisex Thermal Quilted Gilet, Ocean & Women’s Long Sleeve Jersey, Leopard . Of course we have both designs for Men too 🤍

24/12/2021

Merry Christmas 🎄❤️🎅🏼
We kept our Swedish tradition, so santa came by today.
Wish you all Happy Holidays, lots of love from us ❤️

23/12/2021

Lil bro in town.
Love to see you back on a bike ❤️🚴🚴

I know, it is kind of impossible to visit us and not get pushed back on a bike 😂😉

We are both wearing Vélo Larsson’s favorite winter pieces from our Core Classic Collection 🤍
Check link in bio for more details

14/12/2021

Today’s plan was a photoshoot in grim weather for our winter collection.
You see how well we succeed on that 😂🤦🏻‍♀️.
Super day even if the sun totally killed our “grim” plans. In the end I am happy the weather turned out as it did. I think this is more us, I mean who rides in bad weather?🤷🏻‍♀️😉
Thank you , we just love your ideas and had loads fun today.

I know I always say it, it is just amazing the quiet roads you can find up in the hills on the Côte d’Azur
Feeling so happy that we are able to cycle in areas and weather like this in mid December ❤️

09/12/2021

Just missing this bareleg rides. Had been wearing winterbibs for now 2 weeks and just can’t wait getting back to feel the wind draft against the skin.
How about you, do you maybe even prefer the winter rides compare to the summer rides? 😘

On this ride I was wearing my favourite piece Women’s Core Classic Jacket, Leather , Women’s Premium Bib Shorts, Black and with a pair of Vélo Larsson Socks – Stripe

Photos from Vélo Larsson's post 07/12/2021

I know, most of my cycling pics are from my Iphone.
But sometimes we make the effort to also bring the Leica and take a quick serie before we continue the ride.
Swipe to see the story behind this pic. Think the stop was below 10 min

Can’t let it interfere to much in the ride, right? 😉😉🤍

.gustav is wearing our Men’s Thermal Quilted Gilet, Ocean together with Men’s Long Sleeve Jersey, Marigold
I am wearing Unisex Thermal Quilted Gilet, Ocean together with Women’s Long Sleeve Jersey, Leopard . And in our packpocket you always find our Pochette VÉLO

03/12/2021

It’s Friday then 😎

Still no gloves. But they are in the backpocket, as so needed when riding in the shady areas.

How are your weekend plans? I hope some outdoor riding is included 😉

Today I was wearing my favourite Unisex Thermal Quilted Gilet, Ocean matches perfectly together with Women’s Long Sleeve Jersey, Sky

Photos from Vélo Larsson's post 01/12/2021

It is finally here. So many of you been asking for this piece and it’s arrived, Women’s Long Sleeve Jersey, Leopard
Perfect combination with our Thermal vest.
Swipe right to see 🤍
Of course we have same design also for Men 🤍

Photos from Vélo Larsson's post 29/11/2021

Thanks for a great cycling event in Monaco yesterday. .gustav and I both participated the ProAm team time trail for , where Gustav’s team finished 3rd. Love the mix of riders and athletes on the podium.

Top 50 of the pro riders living in Monaco and most reunited to participate yesterday, really nice to see.

It was also a day dedicated to the young riders and children to ride on the circuit together with the pro’s. Super initiative

So nice to see all cycling friends from ww meet up in Monaco.

And finally we manage to have the guys from and on the same spot too ☺️.
And the day finished off in style with a Charity Gala dedicated and

Thanks for letting us and beeing part of this amazing day ❤️

Photos from Vélo Larsson's post 24/11/2021

I love the autumn and winter rides when you can add some more layers on the rides🍂. Mix and match a bit more, compare to the minimalistic summer outfits.

Of course I want to celebrate that with you. So please enjoy 😘

40% DISCOUNT CODE*:

BLACKFRIDAY21

ON OUR

CORE CLASSIC COLLECTION
& THERMAL QUILTED GILET.

FROM OUR FALL WINTER 2021 COLLECTION.

*Black Friday Private Sale: 40% Discounts on selected products until Friday and as long as stock last. Apply the Coupon code at the MY SHOPPING BAG. Shop link in bio 🍂🍁

22/11/2021

Monday mood, who is ready for a new hectic week? 🤎🍂🍁

Our autumn colors right now are just amazing, the palette is so rich of yellow, red, orange, brown mixed with some intense green.
Just be careful when dressing up for longer rides in the mountains. As can be very comfy in the sun along the coast. But when up in the mountains on the shady side, it is 🥶.
My trick is to always try to stay dry. So unzip your jacket, gilet when you climb or push harder.
Even sometimes, keep it unzipped first part of the downhill to use the speed to dry quicker. Then make sure to zipp up as soon you start to feel dry and you can continue to ride and just enjoy the scenery around you without getting cold 🍁🍂🤍
Do you have any other trick to not be cold on the rides?

Photos from Vélo Larsson's post 18/11/2021

Which is your favorite autumn color?

🧡I mean we just love our Marigold apparels right now.
You feel so one with the nature and the beautiful autumn colors.
This is from today’s commute climb to our warehouse. Swipe right to see where it is 🧡

.gustav is wearing our Men’s Long Sleeve Jersey, Marigold together with Men’s Ultralight Summer Gilet, Marigold, Men’s Premium Bib Shorts, Black and Vélo Larsson Socks – Stripe

We have the collection also for Women’s. Check out our shop 😘

16/11/2021

What are you up to when you are not on the bike?

This is what I do 🙃
Model for the Women Collection, Photographer for the Men Collection. Then editor, creator and web manager after that 💁🏻‍♀️

Olala, I just love it, Especially as I can wear my designed pieces and do what I love the most - To ride my bike 🥰

Here our first and I would say iconic piece, Core Classic Jacket, with contrasting fake leather details. Well matching together with our Premium Bib Short.

The ideal match for Autumn season.

Available for both Women & Men of course 🖤

11/11/2021

Olala, just a small throwback 10 years. Time flies, feels like yesterday 😘.
11.11.11

09/11/2021

Autumn has arrived, can’t stop smiling seeing those beautiful colors
After summer rides, autumn is my favourite time of the year to be on my bike. Out in the nature and just enjoy all beautiful colors 🥰
Which is your favorite time of the year to be cycling?


Wearing our new Unisex Thermal Quilted Gilet, Ocean!
It is a perfect combination together with our different Long Sleeve Jersey.
And of course we have all the apparels for Men’s too 🤍

07/11/2021

Monaco city ride, wearing our Woman’s Long Sleeve Jersey Leopard and our new Unisex Thermal Quilted Gilet, Ocean.
What do you think about the look ?!

Available on our webshop (for men’s too!)

01/11/2021

Wish you all a good week and many beautiful km on the bike 🌞🚴🏻‍♀️

27/10/2021

“Côte d'Azur” was given its name from the azure blue colour of the Mediterranean. Which also influence often in our design. You can never wear to much blue, if you ask me 😉💙.

Our long sleeve jersey is perfect to wear now in the autumn. Works great both with or without a baselayer. All depending on the temperature. I wear it without a baselayer as our temperature here is still very comfy. And of course with matching blue nailpolish “russian navy” from . And blue matching aim glasses. The final touch is the most important, right? 🥰

What do you do, to bring that extra to your ride?

PS. Yes it was way to WARM to wear winter bibs. I am testing a new model, so just had to put them on 🥵

25/10/2021

HAPPY MONDAY EVERYONE ! 🌞🚴🏻‍♀️

Vélo Larsson added a View Shop button to their Page. 21/10/2021

Vélo Larsson added a View Shop button to their Page.

Vélo Larsson added a View Shop button to their Page.

Photos from Vélo Larsson's post 21/10/2021

Hello everyone, have a beautiful day ! 🌞🚴🏻‍♀️✨

Photos from Vélo Larsson's post 19/10/2021

Our Core Classic Jacket is ideal for the autumn season 🍂🌞
Crafted in a soft polyester-nylon blend. Looking sharp both on men and women ✨

Still available on our website !🚴🏻‍♀️

https://www.velomonaco.com/product/womens-core-classic-jacket-suede/

15/10/2021

Early morning rides are my favorites !🚴🏻‍♀️🌅🚴🏻

What is your favorite time for a ride ? 😍

11/10/2021

Ride of the day Monaco - Nice 🚴🏻‍♀️😍
Did you also started the week with a ride ?

07/10/2021

Are you ready for a stylish and comfortable ride ? 🚴🏻‍♀️✨

Our Core Classic Jacket is
BACK IN STOCK ! 💥 https://www.velomonaco.com/product/womens-core-classic-jacket-suede/

Photos from Vélo Larsson's post 04/10/2021

Goodbye Summer 👋
Welcome Autumn 🍂

Ready to ride in the beautiful and cooler Autumn season with our Core Classic Jacket. 🚴‍♀️

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