MATCH

🔵 One of our most meaningful and human-centered campaigns is now live - and we’re proud to share the story.

Together with Valsts policijas koledža (State Police College of Latvia), we developed a full-cycle communication campaign to support admissions, elevate the prestige of police service, and present the College as a modern, ambitious, and accessible place of study for young people.

Our proposed format - a bold series of video podcasts featuring real police officers - became the heart of the campaign. Honest, personal conversations revealed the human side of the profession and created an emotional connection with the audience.

What we delivered:
▪️ 5 full-length podcast episodes (YouTube, Spotify)
▪️ 27 short clips adapted for TikTok, Reels, Shorts
▪️ Over 70 visual assets: banners, covers, graphics
▪️ A full content funnel with strategic media planning
▪️ Organic and paid distribution across all major platforms

📊 Results:
▪️ 1,414,031 total views and listens
▪️ 100% of episodes exceeded target KPIs
▪️ Strong organic engagement, especially on TikTok and Spotify
Our favorite part? Real stories, real people, real impact.

Huge thanks to the entire project team - from our partners at the VYSE video production studio and our brilliant creatives (designers, copywriters), to our host Raivis Vilūns, and of course our colleagues from the Police and the Police College, for your trust, openness, and collaboration – especially: Diana Lukina, Simona Grāvīte, Annija Ermiča, Sabīne Strautiņa.

Podcast campaign for State Police College | MATCH Agency See how MATCH created a podcast-led campaign to boost awareness, trust, and applications for the State Police College in Latvia.

We attended RIGA COMM 2025 so you don’t have to - and turned it into an honest guide to the best (and worst) talks of the event. Read it (if you make it to the end 😅) - and share what inspired or disappointed you the most.

RIGA COMM highlights: real insights vs. hype | MATCH Agency MATCH Agency reviews RIGA COMM the best (and worst) talks, real insights, AI trends, and standout speakers worth your attention this year.

For many today it’s the first day of school. For us, it’s the perfect moment to wrap up our own MATCH Summer School 2025.
Over three months we covered everything from market research and strategy development to paid advertising, SEO, email automation, and other essential tools. On the practical side, we learned how to produce content, set up ad campaigns, work with journalists, and explore many other hands-on skills that shape real marketing work.
None of this would have been possible without our amazing colleagues and partners, guest speakers, mentors and clients who gave their time, shared knowledge, and trusted our students with real challenges. Huge thanks to all of you 🙏 Aleksandrs Buraks, Andrejs Klimovskis, Artjoms Kobahidze, Vladislavs Demidovs, Arturs Jansons, Igors Marders, Aija Krutaine, Aleksandrs Kuharjonoks, Arthur Arhipov, Arturs Zagurilo, Danila Dzehs, Varvara Aleksandrova, Sergejs Frolovs, Iveta Bahmane, Kaspars Erts ❤️
Also, meet the driving force behind the whole program - program coordinators Anita Pokrovska and Nauris Lukševics, together with course lecturers and project supervisors Julita Viļjušīte-Uļjanova and Daniils Uljanovs.
A special thank you to ATTA Centre for providing space for several of our lectures and for supporting both our students and the school - and personally to Natālija Misiņa, Nadia Ignase, and Jevgenija Pulke for their help and encouragement.
And of course - the warmest congratulations to our graduates - Elizabete Lapicka, Viktorija Zaviša, Danija Janīte, Arina Onatska, Marija Stafejeva, Andris Roberts Bercs, Zanda Rimsa. You’ve done incredible work, and we’re proud to see how far you’ve come in just one summer.
This year was record-breaking for applications and inspiring for all of us. The future of marketing looks bright, and we’re happy to know we’ve had a small part in shaping it. Read more here ➡️

How We Trained Future Marketers | MATCH Agency MATCH Summer School 2025 gave students a chance to learn branding, SEO, digital tools, and strategy while working with real companies.

Five years ago, on August 11, 2020, MATCH started its very first workday from a tiny first office. The brand itself was created in the early post-pandemic spring, and the company was officially registered that September. But this date has always been our real birthday.
In these five years, we’ve done the main thing - broken all the “rules” and laws of logic, ignored every “guys, you’ll last six months at best”, and instead we survived, we thrived, and we’re still growing.
This year we’re celebrating in a close circle, but we’d love to ask you, our clients, partners, and friends, for a small birthday gift:
Leave us a review on Google or Clutch.
Or simply share this post and tell the world why you love working with MATCH. Every kind word means a lot and helps us grow further.
Thank you for these five years, and for the strength your trust has given us!

Five years ago, on August 11, 2020, MATCH started its very first workday from a tiny first office. The brand itself was created in the early post-pandemic spring, and the company was officially registered that September. But this date has always been our real birthday.

In these five years, we’ve done the main thing - broken all the “rules” and laws of logic, ignored every “guys, you’ll last six months at best”😏, and instead we survived, we thrived, and we’re still growing.

This year we’re celebrating in a close circle, but we’d love to ask you, our clients, partners, and friends, for a small birthday gift - leave us a review:
⭐ on Google: https://share.google/r0eATj6o0zy1Y2H9S
⭐ or Clutch: https://clutch.co/profile/match-agency-0

Or simply share this post and tell the world why you love working with MATCH. Every kind word means a lot and helps us grow further.

Thank you for these five years, and for the strength your trust has given us!

🤓 What do employers really want from junior marketing specialists in 2025?

We asked 30 CEOs, CMOs, HR leads, and founders to find out — and while the stats were somewhat expected, they are helping us shape our strategies.

It’s always been known that curiosity beats the perfect CV, initiative trumps endless theory and real work experience makes or breaks new professionals.

Read our insights and how we built MATCH Summer School around them 👉

What employers want from junior marketers in 2025 | Match Agency We surveyed 30 CEOs, CMOs, and HR leads in Latvia to learn what junior marketing specialists really need in 2025 — from soft skills to tools, mindset, and real-world training.

Pievienojies mārketinga speciālistu nākamajai paaudzei!

MATCH Summer School ir bezmaksas trīs mēnešu apmācību programma Rīgā jaunajiem projektu vadītājiem, satura veidotājiem un stratēģiem. Praktiskas darbnīcas, reāli projekti un mentoru atbalsts no nozares profesionāļiem — viss, kas nepieciešams veiksmīgam karjeras sākumam mārketingā.

Gaidām ikvienu, kurš vēlas apgūt nozares specifiku - pieteikties var jaunieši līdz 25 gadu vecumam (bet gaidīsim jūsu pieteikumu arī tad, ja šo slieksni jau nedaudz esat pārkāpuši).

Piesakies jau šodien un sāc veidot savu nākotni.

Pieteikšanās līdz 2025. gada 26. maijam: https://ej.uz/matchsummerschool-pieteikties
Vairāk par programmu lasiet šeit: https://ej.uz/matchsummerschool

Marketing courses and workshops | Learn with MATCH agency Practical marketing courses in Riga for teams and students. Trainings for business, PR, content, and digital marketing — plus a free summer school.

MATCH is more than an agency — we’re a strategic marketing partner.

Our strength is deep, cross-industry experience and the ability to build full-cycle strategies, combining the right tools, in the right order, for the right result. We are marketing architects who design fully functional systems. Each strategy we create is tied to real, measurable KPIs and focused on what matters most: your business goals.

Our ideal client is a business owner or executive who needs a reliable team to take over the full marketing flow — starting with research and planning and ending with ex*****on and performance tracking.

If that sounds like you, let’s build something bold together!

•• We became our own client — and made our biggest investment yet.
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Every year, we go deep into one or two marketing tools — we test, learn, build, and prove them on client projects, before using them on ourselves.
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So, we finally became our own client.
We rebuilt our website architecture, rewrote every service page from scratch, and launched the kind of site we’d proudly deliver to a client.
It took six months, 15+ people, and every MATCH agency team and tool, to gather everything we have in one place.
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We ran the full stack on ourselves — prototyping, positioning, content architecture, design, and PPC setup.
It’s the biggest investment we’ve made in our brand since day one.
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We’re proud, we’re live — and yes, this time we even remembered the favicon 😆