Minale Design Strategy
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We are Minale Design Strategy. A squad of bold, curious, disruptive design thinkers dedicated to bra
We are Minale Design Strategy: a nice squad of bold, curious, disruptive thinkers & designers, dedicated to brand & retail design. For more than 20 years, we have been shaping and growing brands, with a realistic yet inspirational blend of robust methodologies, deep client business understanding and relentless creative drive.
05/01/2023
Rendre le pouvoir d'acheter au consommateur et revenir à l'essentiel avec un concept hard discount universel. Voici l'engagement pris par l'enseigne LP.
Leader Price ne renie pas ses origines et conserve ses initiales "LP", Leader Price, Le Pouvoir rendu au consommateur...
La marque est épurée et renforcée par une couleur dominante ultra impactante. Le parcours client a été également redessiné pour renouer avec l'essentiel : 4 engagements forts qui guident désormais les clients tout au long du parcours.
LP redonne vie au vrai hard discount.
03/01/2023
Design is like a garland.
First, you have to untangle the knots.
Once you have found the right energy source, the "lights" turn on one by one.
Finally, it is only when you see the whole picture that it shines the brightest.
Happy new year 💡
20/09/2022
After 30 years of existence, ARCHi2000 is preparing the future. How? The Belgian architectural studio adopts a new identity that reveals its values, its new organisation and development.
The brand reflects the passion for Architecture but also the specificity of the team: its ability to create connections. Connections with project surroundings, partners, customers. Humans connection is at the heart of what they do.
The graphic style is built on the framework of a grid, a set of lines, allowing the projects to be highlighted, presented and brought to life. The colours refer to naturalness with a touch of green for environmental responsibility.
15/06/2022
Orizio Group opens up new horizons for the Belgian aerospace sector !
This new Belgian-based Group aims at creating a unique and unprecedented network in the aerospace industry by consolidating Belgian industrial assets.
Its name, Orizio is a reference to the idea of horizon and of a brighter future for the industry. The logo, which represents the notion of a of an ever-growing aerospace network, reinforces this already very promising brand...
Discover more about this exciting project on our website : https://www.minaledesignstrategy.com/project/orizio
10/06/2022
Au revoir Vince !
Au revoir l’esthète, le bon vivant, le chef cuistot, le fan (inattendu) de Damso, le pilote hors-pair, notre côté suisse…
Puissent tous ces talents t'être utiles dans ta future carrière.
Merci pour ta capacité d’écoute, ton honnêteté et ton implication sans faille.
Toute l’équipe Minale te souhaite beaucoup de bonnes choses dans tes futurs projets.
04/06/2022
Belgian aeronautical maintenance company Sabena Aerospace becomes Sabena Engineering, adopting a brand new visual identity.
A new logo built on a strong a unifying symbol, new visual codes and colours that reflect the long-term vision of the company, ... Sabena Engineering is now ready to take off.
Discover more about this exciting project on our website : https://www.minaledesignstrategy.com/project/sabena
Elpev, a specialist in commercial action plans, and Périmédias, a major player in point-of-sale advertising, have joined forces to become Nanotera. The result is an exciting new brand that unites people and teams, stands out from the competition, and is vocal about its ambitions!
30/03/2022
After having undertaken a considerable work on its corporate culture & philosophy, MGEN needed to make these changes tangible.
What better way to do that than to translate the new corporate culture intro transformed offices?
New culture, new offices, new ways of working, new experiences.
A new era is underway at MGEN.
11/02/2022
Curious to discover our latest branding projects? Actiris, NRG Energy, IBA, MurMur and many more... Let's go 👇🏻
https://bit.ly/3gEuXrl
What's new in December at Minale Design Strategy ?
Something refreshing. A new digital player in the delivery business is born. Welcome Andy Drink Delivery
See the case here 👇🏻
https://bit.ly/3lHc4ah
When the number 1 player in Belgium's French speaking press Sudinfo is concerned by its brand strategy, we - as Minale Design Strategy are happy to help them. And today we are proud to reveal the new brand strategy and visual identity.
See the full case here 👇🏻👇🏻👇🏻👇🏻
https://bit.ly/2Zozg4t
15/10/2021
About last night 💥
So happy to be awarded by the BLSC - Belgian Luxemburg Council of Retail and Shopping Centers as the Best Shopping Center Excellence Award for La Cloche d'Or Luxembourg
A great story to discover here 👇🏻
https://lnkd.in/dMvfrQzx
Promotion by NHOOD Luxembourg & PROMOBE
Design by Minale Design Strategy
Architecture by Fabeck Architectes
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Luxembourg