Gucci

Streams of sunlight inspire the courage to be authentic in Where Light Finds Us, the new Spring Summer 2025 campaign starring Yara Shahidi by Creative Director Sabato De Sarno and directed by Xavier Dolan.

Light unveils that which is invisible at first glance in Where Light Finds Us, the new Spring Summer 2025 campaign starring George MacKay by Creative Director Sabato De Sarno and photographed by director Xavier Dolan.

Yara Shahidi is captured by director Xavier Dolan in a suspended moment where light filters through for Where Light Finds Us, the new Spring Summer 2025 campaign by Creative Director Sabato De Sarno.

George MacKay stars in Where Light Finds Us, the new Spring Summer 2025 campaign from the vision of Creative Director Sabato De Sarno, photographed by director Xavier Dolan, in which light becomes a living presence, revealing moments of intimacy, vulnerability, and connection.

“The campaign is a celebration of humanity in its most vivid and tender forms. Working with Xavier Dolan allowed us to capture a precise, magical, and unpredictable moment – where love and connection unfold in their purest essence. His vision reveals the unspoken beauty of shared emotions, where light becomes a metaphor for authenticity and vulnerability.” Creative Director Sabato De Sarno

Yara Shahidi and George MacKay star in Where Light Finds Us, the new Spring Summer 2025 campaign from the vision of Creative Director Sabato De Sarno, photographed by director Xavier Dolan, in which light becomes a living presence and inspires the courage to be authentic even in the most fragile and fleeting moments.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer and Director: Xavier Dolan
Stylist: Francesca Burns

At the premiere of her film ‘Back in Action’ in Berlin, Cameron Diaz is photographed in a Gucci look featuring a coat with an all-over GG Monogram from Spring Summer 2025 by Creative Director Sabato De Sarno.

W Korea unveils special covers for the magazine’s second volume, starring the protagonists of ‘Squid Game 2’ Global Brand Ambassador Lee Jung Jae, Global Brand Ambassador Park Gyuyoung, Park Sunghoon, and Jo Yuri, seen in Spring Summer 2025 by Creative Director Sabato De Sarno.

A journey into a kaleidoscope of culture, where books, artifacts, and treasures converge across time. Endless Narratives is the House’s new immersive window concept, a vision that intertwines objects, ideas, and stories into infinite possibilities.

Global Brand Ambassador Xiao Zhan, who stars in the House’s Year of the Snake campaign, is captured moments before Weibo Night in Beijing. For the special evening, the actor and singer wore a wool suit with crystal embellishments and a Gucci Rosso Ancora suit featuring gradient sequins by Creative Director Sabato De Sarno.

On her way to Weibo Night, Global Brand Ambassador and protagonist of the House’s Year of the Snake campaign Ni Ni is photographed in a silk Gucci dress featuring a crystal Horsebit neckline and matching cape designed by Creative Director Sabato De Sarno.

One story at a time. Endless Narratives is a dynamic vision that brings together objects, ideas, and stories, creating an ever-evolving journey of infinite possibilities. Seen as the new window concept in Gucci boutiques worldwide and through curated imagery showcasing the House's signature products, Endless Narratives represents an exploration of creativity and craftsmanship.

Blondie on repeat. Debbie Harry, who recently starred in the We Will Always Have London campaign by Creative Director Sabato De Sarno, is seen in Gucci for the latest issue of The Sunday Times Style.

Kingsley Ben-Adir, who starred in the House’s campaign for the Horsebit 1953 loafer, is photographed for the cover of this year’s W Magazine Best Performances issue in looks from Spring Summer 2025 by Creative Director Sabato De Sarno.

Styled in Spring Summer 2025 by Creative Director Sabato De Sarno, Demi Moore and Nicole Kidman are seen in W Magazine’s Best Performances issue.

‘Gladiator II’ star Paul Mescal is captured for W Magazine’s Best Performances 2025 issue, wearing a custom Gucci suit and looks from the Cruise 2025 menswear collection by Creative Director Sabato De Sarno.

To the 82nd Golden Globes, Cara Delevingne wore a Gucci halter neck sequin gown with an open back and hand-beaded crystal straps designed by Creative Director Sabato De Sarno.