Decoder S.r.l

Wish you peace and health on
Dragon Boat Festival.

祝您 端午安康。

#端午节

Case analysis: How did SHEIN become the top fashion seller of China’s cross-border e-commerce?

How did SHEIN become the top fashion seller of China’s cross-border e-commerce? On May 10th, WPP, the world's largest communications group, and Google officially released the "BrandZ Top 50 Chinese Integrated Brands in 2021" report.According to the report, cross-border e-commerce top sellers such as SHEIN, Anker, Zaful, Gearbest and Aukey are on the list.

Fun fact:

Brand localization marketing strategy: How KFC grew faster than MCD in China? On January 13th, McDonald co-brand animation IP Nezha released a variety of Spring Festival products. One of the breakfast menu "Golden Signature Roasted Bun(Roujiamo)" caused heated discussion due to the serious discrepancy between the actual product and the advertisement picture.

Matters closely related to overseas merchants（IT/EU）

2021 Top 9 trend predictions in Chinese e-commerce market & Matters closely related to overseas merchants（IT/EU） (1) The online e-commerce industry has ushered in a period of rapid development in the context of COVID-19 pandemic in 2020. The trend of community group buying and C2M is becoming more evident.

Please check our service catalogue for more information, Contact [email protected] if you have any question, we are always here to help.



✉️[email protected]