Destination Florence

Every great concert leaves a memory. Make yours last a little longer. ✨

Beyond the festival, Florence invites you to discover its most authentic side through artisan workshops, historic shops, local makers and experiences rooted in the city's traditions. It's a different way to explore: slower, more meaningful, and deeply connected to the people who make Florence what it is.

And if you're attending Opel Firenze Rocks 2026, your ticket unlocks even more: exclusive perks, special offers, museum discounts, travel tips and experiences designed to help you get the most out of your stay. 🎸

Città di Firenze Firenze Rocks PromoFirenze - Azienda Speciale della Camera di Commercio Camera di Commercio di Firenze Fondazione Destination Florence

Opel Firenze Rocks is only the opening act. Beyond the festival grounds, Florence offers centuries of art, iconic museums, vibrant neighborhoods, scenic hills and a calendar packed with events throughout the summer.

Whether you have a few hours between concerts or an extra day to explore, there's a whole city waiting to be discovered, and plenty to experience beyond the historic centre.

Swipe through the carousel for inspiration and make the most of your time in Florence. 🎸🌿

Read more: https://enjoyrespectfirenze.it/rock-the-stage/

Città di Firenze Firenze Rocks PromoFirenze - Azienda Speciale della Camera di Commercio Camera di Commercio di Firenze Fondazione Destination Florence

Are you ready to rock out at Opel Firenze Rocks? The city has plenty of tips, perks, and useful info in store to make your stay even more enjoyable. 🎸

Getting to the festival is part of the experience. As part of the Rock the Stage, Respect the City campaign, Florence invites you to move with the flow: leave the car behind, take public transport, hop on a bike and enjoy the city at your own pace on the way to the Visarno Arena.

A smoother journey means less traffic, less stress and more time for what really matters: the music.

Swipe through the carousel to discover the smartest ways to get around Florence during Firenze Rocks. 🚲✨

Città di Firenze Firenze Rocks PromoFirenze - Azienda Speciale della Camera di Commercio Fondazione Destination Florence

Just a few minutes from Florence, Fiesole rises on its hill as one of the oldest and most fascinating settlements in Tuscany. 🌿

Founded by the Etruscans between the 8th and 7th centuries BC, this small town overlooks the Arno valley with a unique blend of archaeology, nature and culture. From the Roman theatre and ancient temples to medieval churches, museums and historic villas, every corner reveals layers of history still clearly visible today.

But Fiesole is not only about the past: it is also panoramic walks, scenic trails, quiet gardens and cultural events like the Estate Fiesolana, which brings music and theatre to its extraordinary archaeological setting during summer evenings.

Read more on our webiste to discover more!

A place where history and landscape meet, just above Florence. ✨


Photo credits

Six days dedicated to wine, tradition and the landscapes surrounding Florence. 🍷

“Il Toscanello d’Oro” returns with tastings, events, music and local flavours celebrating one of Tuscany’s most historic wine-producing areas. Across the hills around Pontassieve, vineyards, squares and historic spaces come alive with a programme that blends culture, food and community spirit.

More than a wine festival, it is a way to experience the rhythm of the Tuscan countryside at the start of summer, slowly, socially and with a glass in hand.
Comune di Pontassieve

A quiet ritual, repeated for over five centuries, still lives in the heart of Florence. 🌸

Every May 23, La Fiorita takes place in Piazza della Signoria, commemorating the death of Girolamo Savonarola. Petals and flowers are laid on the exact spot of his ex*****on, a gesture first made the day after 1498 and carried on ever since.
A historical procession crosses the city, ending with petals scattered into the Arno from Ponte Vecchio, turning memory into a collective act that blends history, reflection and tradition.
A simple gesture, but one that still speaks across centuries.
Read more on our website: https://www.feelflorence.it/en/experiences-itineraries/fiorita
Città di Firenze

A weekend where creativity takes shape, quite literally. 🏺

On May 23 and 24, Buongiorno Ceramica returns, turning towns and workshops across Italy into open studios celebrating the art of ceramics. For 48 hours, artisans, designers and makers welcome visitors into their world, sharing techniques, stories and centuries-old traditions.

In and around Florence, places like Montelupo Fiorentino, Impruneta and Sesto Fiorentino become part of this widespread festival, with exhibitions, live demonstrations, guided visits and hands-on workshops for all ages.

An invitation to slow down, get your hands in clay, and discover a craft where tradition and innovation meet.

Comune di Sesto Fiorentino Comune di Impruneta Città di Firenze Comune Montelupo Fiorentino

Dal 22 al 24 maggio 2026 Firenze cambia volto e parla ai più piccoli. 🎈
“Firenze dei Bambini” trasforma la città in un grande laboratorio a cielo aperto fatto di gioco, immaginazione e scoperta, dove musei, piazze e spazi culturali diventano luoghi da vivere attraverso laboratori, spettacoli e incontri pensati per le famiglie.
Quest’anno il filo conduttore è il mondo di Carlo Collodi e di Pinocchio, un invito a crescere attraversando la fantasia, tra verità, sogno e meraviglia. 🌿
MUSE Firenze Città di Firenze

On May 24, a different side of Italy opens its doors. 🏛️

The National Day of Historic Houses invites you to step inside villas, palaces and residences that are often closed to the public, revealing centuries of history, art and private heritage.

In and around Florence, this is a rare chance to explore hidden interiors, gardens and family homes that have shaped the landscape and identity of the region.

One day, countless stories. Just choose a door and step in.
Read more on our website: https://www.feelflorence.it/en/editorial-staff/national-day-historic-houses

Credits Neri