Usthad Rice
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EVERY GRAIN GOOD FOR HEALTH
WE KNOW WHAT IS RICE...
Eshal Agro Industries is brought up by rice.About three decades back a fervent entrepreneur Mr.K.K.Abdul Latheef seeded it in the aristocratic soil of thrissur(wadakkanchery) to branch it out as it seen today. He was a perfect seller of superior quality rice and his reputation uplifted him to a trustworthy wholesaler who unloaded tonnes of best rice,probably in all markets
06/08/2025
Some meditate for peace… some meditate for a piece of that biriyani leg 🍗🕌
04/08/2025
💬 Been a good listener lately? You deserve a plate of biriyani too! 🍽️
Let the stories flow… and the flavors follow.
Because real comfort needs spice, soul, and USTHAD. 🌶️❤️
01/08/2025
Nothing better than a Biriyani!
28/07/2025
Ghee me some sunshine ☀️
Ghee me some rain 🌧️
Ghee me another chance to taste that USTHAD magic again! 🍚✨
Nothing brings friends together like a bowl of flavour-packed, premium Usthad Ghee Rice.
Fluffy grains. Rich aroma. Usthad-approved taste.
🔴 USTHAD – Because every plate deserves a standing ovation.
23/07/2025
Step into the Biriyani Zone ✈️🍽️
Slide 1: ✋ Close your eyes
Slide 2: 🌬️ Inhale deeply
Slide 3: 🤤 Welcome aboard—flights to flavour town have officially taken off!
With Usthad Premium Biryani Rice, every grain takes you closer to culinary bliss.
Crafted for aroma. Loved for taste. Perfect for every biriyani craving.
🛫 Ready for takeoff?
🍽️ Tag your biriyani buddies!
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Our Story
WE KNOW WHAT IS RICE...
Eshal Agro Industries is brought up by rice.
About three decades back, a fervent entrepreneur, Mr.K.K.Abdul Latheef seeded it in the aristocratic soil of thrissur(wadakkanchery) to branch it out as it seen today.
He was a perfect seller of superior quality rice and his reputation uplifted him to a trustworthy wholesaler who unloaded tonnes of best rice,probably in all markets of KERALA.The govt.of Kerala itself became one of his clients and Mr.K.K.Abdul Latheef delivered sufficient rice to SUPPLYCO.Moreover he marketed all leading brands of rice for many years.
Now Eshal's young generation Mr Mohamed Fazil ,son of veteran rice merchant Mr.K.K.Abdul Latheef made a strong leap in business by launching rice and other products under the brand USTHAD.Usthad maintains the expected standards of the new world customers.We introduce traditional varieties of rice inclucing LACHKARI KOLAM,BASMATI,KAIMA ,KURUWA and also wide varieties of PULSES.