midas.essentials

Wondering what are brand marks?
A brand mark is a supportive element that helps customers identify a brand at once. Logos and brand marks are two different elements . Brand marks are created keeping in mind that it will represent the brand without giving away details . Each photo represents the usage of a brand mark . They can be used to watermark products , watermark your photographs or act like identification marks on social media .
Save for later and if you have any more questions related to brand theory? Comment below and I will answer them for you ❤️

Creating a logo doesn’t define a brand or allows it to stand uniquely in a crowded market . So for people who think it’s just a logo it isn’t . Every little aspect from packaging , marketing , social media , print keeps the designer on edge because each of those elements require a new design element that manages to encompass the details. Yes a logo is a part of the brand theory but it doesn’t end their .

Brand theory of this particular brand helped me realise my own history of traditions of art and craft . It displays the authenticity and encompasses the art that belongs to India .
But this brand was created in the 21st century so yes the branding and the identity it requires should be of now and for the future .
Dm us to create your brand strategy ✨

Ever wondered what an Indian block printed inspired brand , mood board can look like? Well Indian crafts encompasses the beauty of colours , texture , and authenticity .
This special home decor brand that is a fusion of the old traditions of Indian Block prints with designs that are inspired from the current trends demands two mood boards . One that displays the Indian elements while the second that displays how the brand & designer wants to be represented .
Interested to see how the final design comes out?

A little social media makeover helps you elevate your brand strategy and helps the work created by the firm have its own identity.

Colour palette analysis is a great deal when you start creating a social media identity for the brand . Each shade , tone of that colour helps you create another design element .

Fellow designers any more tips on how colour analysis can help you?

Every Commercial brand requires a strong brand identity when it wants to stand out in a crowded market . We at Midas focus on creative design as the main driving force to turn tables even in a commercial market .

Old traditional Indian business cards have their own identity and I’m all for it but as an architectural firm established in 2020 this brands strategy is based of the identity of the principal architect , the audience the firm caters to and with the gram outlook ,as India’s Architectural firms are more and more on the gram now .

Check the previous post for an all black mood board which led to the final grayscale colour palette .

Client :
Brand Type : Architectural firm
Suite : Print_able Deliverables

What is Brand Theory ?
Every Design is based of a concept , storyline , user & audience details .

Midas essentials isn’t just about brand designing , it’s about the brand theory that is generally not displayed by other designers ; well why not add those major details that even get your brand identity in place , help you create that mood board , set off a line of thought .

This post explains the brand theory , client brief and the mood board derived of those details for an Architectural firm in Pune , India .

Dm us or email us today to know more about how your business can apply such Brand theories !

We at Midas offer our branding in 4 different packages which you can choose from and modify if needed .

Midas Suite
The final fourth package is the Midas Suite . This package consists of strategy based branding for website design and social media .
Dm us or email us to book your slot for our Midas branding services .

We at Midas offer our branding in 4 different packages which you can choose from and modify if needed .

Printable Suite :
The third commercial package on the list is the Printable Suite. This package consists of strategy based branding along with printed deliverables for your gram and your office .
Dm us or email us to book your slot for our branding services .

We at Midas offer our branding in 4 different packages which you can choose from and modify if needed .

Social media Suite :
The second most wanted package on the list is the Social media Suite. This package consists of strategy based branding for brands that want to develop a solid brand identity on the gram .
Dm us or email us to book your slot for our branding services .

We at Midas offer our branding in 4 different packages which you can choose from and modify if needed .

Essentials Suite :
The first package on the list is the Essentials Suite. This package consists of basic brand elements specially made for new brands in the upcoming gram market .
Dm us or email us to book your slot for our branding services .

At Midas Essentials we offer our services in the form of packages to meet the demands of our clients.

The four major packages at Midas Essentials to meet the varied demands are:

~ Midas Suite
~ Social Media Suite
~ Print Suite
~ Essentials Suite

In the coming week I will be posting more about what each of these packages include.

Lets shorten the wait, dm or email us to discuss which package would suite your business demands the best.