Ice Media Lab

6 years in, and we’re just getting started.
Grateful for the people, partnerships, and the madness that turned ideas into impact.✨
Here’s to the journey so far - and to many more years of chasing creative excellence!🤝

Behind the scenes with one of the finest in the business. .india launch campaign ft Shahid Kapoor🙌🏻
An Ice Media Lab campaign

[Shahid Kapoor, GANT India, Campaign ]

Her love is her power. Her patience, her strength.

Here’s a to our Durga Puja song done this year for - a heartfelt ode to every Ma, the truest form of Shakti❤️

Style is personal. It tells your story before you do.
And no one does it better than him.
Introducing the new face of GANT India - let’s Button Up with Shahid Kapoor!

It’s been our privilege to ideate, conceptualise and bring forth this stylish new campaign.
Client : GANT India
Client Team : Aarti Ahuja, Apoorv Sen, Varun Kapoor

Agency : Ice Media Lab
Creative Director & Agency Cofounder : Ambarish Majumdar
Written By : Sreshtha Das & Ambarish Majumdar
Project Lead & Creative Producer : Sukanya Saha
Sr Art Director : Rajnish Tripathi
Agency Cofounders : Anirban Ajoy Das & Debojit Saha

Production House : Happy Monk Films
Director : Suraj Wanvari
Executive Producer : Radhika Puri
DOP : Sejal Shah
Production Design : Nimish Kotwal
Music : Samyukta Narendran

Client: Aashirvaad

Content Shop & Production House - Ice Media Lab

Producer - Ambarish Majumdar, Anirban Ajoy Das & Debojit Saha

Director - Anitirtha Mustafi
Screenplay - Sreshtha Das
DOP - Turja Ghosh
Lead Cast - Khusboo Atre
Casting by - Lazy Cat Casting
Other Cast - Chhandak Choudhury, Ribhu Debnath, Simi Suri, Barun Chatterjee, Mou Mondal, Bishal Chowdhury

Artist Coordinator ( Kolkata): Animesh Bapuly

Music producer - Tamal Kanti Halder
Lyrics - Kalpana Sharma
Singer - Kshijit Wagh
Mix and master - Debojit Sengupta

Editor - Jyoti Swarup Panda
Grade - Eneru
Costume - Atrayee Chakraborty
Production Design - Ranajit Ghorai
Graphics - Tushar Sarkar (AfterZ VFX)

Executive Producer- Ambarish Majumdar
Associate Producer - Suryadipta Bhaumik
Line Producer - Shaunak Sur & Prateek Bagi (Raging Films)

BTS - Pablo Ganguly
IML Accounts & Operations Team - Ayan Sengupta, Krishna Tiwari & Rajib Sardar

Team IML - Adrija Sinha, Riya Roy, Abhidip Ray, Aditi Sarkar, Swadesh Chandra Pramanik, Pritha Tarafder, Devjit Ghosh, Shambhavi Sharma, Somya Saraogi

The background music is brought to life by this passionate music enthusiast.
In loving memory of our music maestro, who brought life to our projects with his incredible talent.
From ITC Aashirvaad Mishti Doi to Anmol and Swiggy, his music touched countless lives.
Though he is no longer with us, his melodies and moments will be cherished forever.
Rest in peace.
IML will miss you always.

Join us on a journey to sustainability and growth!! Our latest film captures the essence of the urban plantation initiative by Srijan Realty, showcasing the commitment to preserving the environment while building vibrant communities. Together, let's sow the seeds of a greener future!

Brand - Srijan Realty
Content Shop - Ice Media Lab

Producers - Debojit Saha, Ambarish Majumdar, Anirban Ajoy Das

Director - Kunal Mitra
Writer - Ambarish Majumdar
Creative Producer & Music Director - Anirban Ajoy Das
D.O.P. - Rimil Chowdhury
Sound Design, Mix & Master - Aneesh Basu

Line Producer - Swagata Karmakar
Post Producer - Atmajo Ghosh
Editor - Amit Ray
Colorist - Soumitra Sarkar

1st AD - Antariksha Ray
2nd AD - Rishav Bhattachary
Costume AD - Sohela Datta
Focus Puller - Ashok Bej
Gaffer - Mithun Dey
Drone Operator - Soubhagya Upadhyay

Producing Assistants - Anirban Paul, Sayantan Basu

Cast - Tapasya Dasgupta, Subrata Sengupta, Souvik Sen, Supratim Saha, Molimita Bhattacharya, Chadrashekhar Dey

Casting By - Casting Only

DI Studio - EditFX
Conformist - Kingshuk Das, Debakriti Kundu
Operations Manager (EditFX) - Kushal Chirimar
Post Coordinator (EditFX) - Neha Khaitan

VFX - Shubhayan Chandra

Music Programming - Debasis Shome
Music mixed by - Rabindranath Maji
Recording Engineer - Gaurub Ray
Studio - Muzik House Studios

Storyboard Artist - Vidyotamma Bharati
Subtitles - Shrestha Das

Make Up Artist - Koyel Manna
Make Up Asst. - Barnali Dasgupta

Camera Rental - EditFX
Camera Attendants - Kartick Das, Suman Das, Shushil Chandra
Light & Grip Hire - J.P.E
Light & Grip Attendants - Dipbendu, Gopal, Ranjan, Subrata, Uttam, Asim, Utpal, Bishal, Akash
Art Setting - Deep Shil, Bapi Mondal

Generator Hire - Kalyani Enterprise
Generator Caretaker - Swapan Ghosh, Bapi Roy
Travel Service - Travel Mania
Matador Service - Sunil Roy

Best Boys - Subrata Sammadar, Somnath Mondal, Sanju

Location Courtesy - Saltlake, Kolkata

IML Back End Team - Debanik, Rajib, Aksh*ta, Rajibani, Sreshtha, Manpreet
IML Finance - Ayan, Krishna