ARUMA

It all started from my roots… but the craft comes from Jaipur.
Learning, working with block prints, understanding colours — step by step this journey started taking shape.

Now bringing this beautiful Jaipur block print to Kanpur, in my own way.

Aruma coming to Kanpur soon 💛

Kanpur wale ho jao Jldi se ready 🫰🏻✌🏻

This deep brown handcrafted shirt blends contemporary style with subtle artisanal detailing. Crafted in a breathable cotton fabric, it features a relaxed yet structured fit designed for everyday comfort. The shirt is elevated with delicate hand-stitched running stitch accents and a minimal abstract motif on the front, adding a refined touch of heritage craftsmanship. Finished with a classic collar and full sleeves, this versatile piece pairs effortlessly with denim or tailored trousers for a modern, understated look.

Handcrafted Element: Subtle hand-stitched embroidery / running stitch detailing
Motif Placement:
Vertical stitch line running from shoulder to hem
Small abstract/flower-like stitched motif near the lower front panel
Aesthetic: Minimal, artisanal, heritage-inspired
Style Vibe: Contemporary ethnic / Indo-modern casual

This piece is inspired by slow fashion and Jaipur craftsmanship — minimal, timeless, and easy to style.

Would you wear this for work or weekend? 👇
Comment & tell us.

[ Handcrafted cotton shirt
Men’s brown cotton shirt
Minimal embroidery shirt
Slow fashion menswear
Jaipur handmade clothing
Sustainable men’s wear India]

This breezy mustard yellow shirt brings freshness and charm to your wardrobe. Made from soft, textured cotton, it features delicate blue bird embroidery on the shoulder symbolizing freedom and effortless style. Lightweight and versatile, this shirt blends comfort with a touch of artistry, perfect for casual days or relaxed evenings.

Fabric: 100% Cotton (soft and breathable)

Color: Mustard Yellow

Design Detail: Blue hand embroidery of birds on shoulder

Fit: Regular Fit

A timeless piece that blends minimalism with handcrafted charm. This white cotton shirt features a delicate textured weave and a unique hand-embroidered spiral motif on the chest, adding an artistic touch to its clean silhouette. Soft, breathable, and effortlessly stylish — perfect for everyday wear or casual evenings.

Fabric: 100% Cotton (lightweight and breathable)
Color: White / Natural
Design Detail: Hand embroidery on the chest (spiral pattern)
Fit: Regular Fit