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Report: Google plans to re-enter China with government-approved search app - Search Engine Land Company reportedly has been meeting with officials and developing prototype search apps that comply with Chinese censorship demands.

New Twitter Updates Aim to Make Content Easier to Find - Search Engine Journal Twitter announced a series of new features on the way, which are all designed around making content easier to find.

9 Simple Steps to Creating an Effective Social Media Strategy Does you business have a documented social media strategy? If not, you aren't alone. Use this step-by-step guide to create a purposeful social media marketing strategy.

Facebook Now Supports Bidding for In-App Advertising - Search Engine Journal Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions.

Google Confirms Algorithm Update Released on April 16th - Search Engine Journal Google confirmed that another broad core algorithm update was rolled out this week.

Google Black Hat Sitemap Bug: What It Means for XML Sitemaps A bug in how Google handles XML sitemaps helped brand new sites rank for competitive terms by hijacking equity from legitimate sites. Was your site a victim?

SEO 101: Learn the Basics of Search Engine Optimization This must-read guide covers all the SEO basics, why SEO is so important, how to rank higher in the search results, and get more organic traffic.

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Facebook Accounted For 75% Of Social Ad Spending Globally In 2014 The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China market.