Indigo Genes

Blues gathered from across India.

Natural indigo fabrics sourced from artisans who continue to dye the traditional way — slowly, patiently, and by hand.

Soon taking shape in the first Indigo Genes collection.

On my visit to Bhuj, Kutch, I witnessed yarn patiently dyed by local weavers,
a timeless Ajrakh masterpiece by Mohammad Harron Rashid Khatri,
indigo motifs worn proudly on traditional turbans,
and intricate Bandhani by Abduljabbar Khatri —

Here, blue is not just a shade.
It is heritage, skill, and generations of lived craft.

Seed → Plant → Fermentation → Paste → Pigment

Not just a color.
A crop. A craft. A culture.
From tiny seeds to deep blue pigment — every step done by hand.💙

Would you give space a colour made this slowly in your home?

Comment.

Not all blues are honest.

Synthetic indigo dominates the market because it is cheap, fast, and predictable.

Plant-based indigo is slow, living, and inconsistent. And that’s exactly what makes it real.

Before choosing a brand, choose to understand the process.

Indigo Genes is here to decode indigo—before we dye with it.
“Indigo is not a colour. It’s a process.”

Sneak peak…Bamberg satin and Natural Indigo unite in perfect harmony.
Stay tuned for upcoming products!💙🌿

Namaste,

We strive to make a positive impact on the environment with our brand by promoting natural indigo dyed products and upcycling unused denims.

Please join us in our journey and take a moment to fill out this survey form to provide your valuable insights as a customer.
It will only take two minutes of your time, but it would be incredibly helpful to us.

Thank you!

Survey on Natural Indigo Dye Awareness, Importance, and Product Interest Hello, I am a fashion designer who is determined to bring a positive change to the environment by starting a brand using natural indigo dye. Purpose of this survey is to understand your knowledge about natural indigo dye, its importance, and your interest in products made by natural indigo. Your par...

Cotton yarns dyed in natural colours.

Recently I visited the house of reknowned weaver family Vankar Vishram Valji in bhujodi,Kachchh, where Natural indigo dyeing has been practiced for many years, primarily for yarn dyeing.

1) This photo shows their beautiful indigo vats.🌱

2) In this photo, you can see the vat house that Ashok refers to as the “Indigo Temple” along with himself. Ashok is the son of Ramji Bhai Vankar, a master weaver, and he is currently in charge of the indigo dyeing department. His uncle Dinesh Bhai started the department and passed it on to Ashok.

3) This are the ingredients of natural indigo vat lime, natural indigo cake, dates and Jaggery paste.

4) In this photo, I am feeling temperature of the vat. It was quite cold. Ashok informed me that they do not prefer vat dyeing during winters as the temperature of the vat is not suitable for the indigo reduction.

Thank you for sharing your knowledge of Natural indigo dyeing and giving me your valuable time. 🌿🪬

The magical Indigo plant 🌱

"Ajrakhpur” - a village of ancient craft called Ajrakh print.

Exploring artisans who work with natural indigo for Ajrakh fabrics.