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PageFair helps website owners and publishers detect and measure adblock, and protect advertising inventory from being blocked.
Adblocking costs website publishers money. Use PageFair to measure the extent to which adblock affects your website, and protect advertising inventory from adblock technology.
This is how your personal data are leaked on the Internet every time an ad is served on a page you are viewing. Learn more at http://pagefair.com/GDPR
19/07/2017
The 3 biggest challenges in GDPR for online media & advertising
https://pagefair.com/blog/2017/gdpr-3-deep-challenges/
The 3 biggest challenges in GDPR for online media & advertising This note explains the three deepest challenges that the online advertising industry must overcome to survive the new European data rules. It also outlines our approach. The General Data Protection Regulation (GDPR) and the ePrivacy Regulation (ePR) pose...
11/11/2016
How high can it go? Facebook's quarterly earnings chart rises partly thanks to better and reaching https://pagefair.com/blog/2016/how-much-extra-revenue-will-facebook-make-by-advertising-to-the-blocked-web/
27/10/2016
Adblocking: the bad news - and the surprising good news. https://youtu.be/I45JGWOJJ1w?t=10s
Ad-blocking: It's Time to Engage with the Blocked Web The industry's response to ad-blocking tends to evoke a range of emotions, swinging between: denial ("we're doing everything correctly"); anger ("they're ste...
05/10/2016
PageFair cartoon: the racket
https://pagefair.com/blog/2016/pagefair-cartoon-the-adblocking-racket/
PageFair Cartoon: the Adblocking Racket PageFair's take on profiteering in the adblocking industry can be summed up by our cartoon from Irish satirist Graeme Keyes. The dust seems to have settled in the three weeks since the surprise announcement that AdBlock Plus would be running its own ad exchange, but the reaction among publishers...
29/09/2016
Presentation at the Advertising Research Foundation, San Fransisco, July 2016 Dr Johnny Ryan speaks at the Advertising Research Foundation, San Fransisco, July 2016
28/09/2016
VIDEO: Watch Johnny Ryan, Brendan Eich, Jason Kint and Chris Duncan discuss at Europe
https://pagefair.com/blog/2016/highlights-of-adblocking-panel-at-adweek/
26/09/2016
VIDEO: highlights of adblocking panel at AdWeek Europe
https://pagefair.com/blog/2016/highlights-of-adblocking-panel-at-adweek/
Highlights of adblocking panel at AdWeek Video:AdWeek Adblocking discussion on The Guardian Stage, hosted by DCN. Highlight transcript (see full discussion in video) Jason Kint, CEO of Digital Content Next, introduces the panel. [hear our podcast discussion with Jason Kint here] …we've assembled here...
23/09/2016
https://pagefair.com/blog/2016/discussion-with-jason-kint/
Podcast: discussion with Jason Kint (DCN) I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and...
23/09/2016
24/03/2014
How to calculate CPM, CPC, CPA with our new blogpost http://buff.ly/1lgR2uA
CPM, CPC, CPA: Ad pricing models explained - PageFair Blog Comparing pricing models can be a bit difficult. This post gives a brief overview of each pricing model and explains how to compare their revenue potential.
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