MotionTech - 3D Animations

Feel the velocity! ;)

www.motiontech.hu

Active aerodynamics is no longer just Formula 1 technology. 🏎️ 🌫️

I worked on the active aero system presentation of the TERPS Racing Formula Student car, combining engineering, aerodynamics, electronics, software logic, and cinematic technical visualization.

The goal was not only to present the system technically, but also to capture the competitive motorsport feeling behind the project.

Some highlights of the system:

• 56.5% drag reduction
• 223.3 N downforce at 15 m/s
• 350 ms actuation time
• Dynamic aero balance shifting
• Driver-adjustable aero sensitivity
• Custom electronics and redundant safety systems

Projects like this show how technical animation can help turn complex engineering into clear and engaging visual communication.

www.motiontech.hu

The beast!

Expanding my workflow trying out different style and mood to making cinematic teaser feel.

Racing

Proud to collaborate with the University of Maryland’s TERPS Racing team on this project.

The University of Maryland is one of the top public research universities in the United States, known for its strong engineering and innovation programs. TERPS Racing brings together talented engineers and designers focused on high-performance Formula SAE vehicle development, aerodynamics, and advanced manufacturing.

For this project, we start creating a cinematic 3D animation to help communicate the engineering behind the vehicle through high-end visual storytelling.

Exciting to work at the intersection of engineering, automotive design, and CGI visualization.

Let's see more:
www.motiontech.hu

We contributed to the Land Rover Defender OCTA launch film, focusing on high-end automotive CGI and 3D product work with .

Our role was to build and animate the vehicle as a complex 3D asset, with a strong focus on technical animation and mechanical detail. We developed custom setups to bring out how the car works beneath the surface — from structure to moving components.

Through mechanical animation, we highlighted the Defender OCTA’s engineering, power, and durability, while keeping a clean, cinematic look.

The goal was to combine automotive visualization with precise, believable motion — showing both performance and design in a clear, engaging way.

for more, visit:

www.motiontech.hu

LED screen 3D effect development for AI-powered product launch ⚡

For HELL ENERGY, we developed a custom 3D LED screen visual effect to support a campaign featuring an AI-developed energy drink.

The goal was to create a seamless blend between real production and digital content, where the LED wall doesn’t just display visuals — it becomes part of the storytelling.

🔹 Real-time ready 3D content adapted for LED environments

🔹 High-impact visual effects designed for brand communication

🔹 Integration of AI-driven product concept into visual narrative

This project highlights how 3D animation, VFX, and AI can elevate product communication into a more immersive and memorable experience.

www.motiontech.hu

150 years. No real change. Until now. 🚀

This 3D skate blade changes how you move on ice — more control, more speed, more power. A new standard in ice skating.

Once you feel it… there’s no going back.

Revolutionizing ice skating performance with a next-generation 3D skate blade.

In collaboration with a visionary inventor and CEO, this project showcases a breakthrough in skate blade technology — designed to enhance control, efficiency, and speed on the ice.

After more than 150 years of minimal innovation, a new era begins.
This is not just a product.
It’s a shift in how skating feels.

for more:

www.motiontech.hu

PEPSI 👑

An incredible experience creating a 3D motion design concept for a Pepsi competition.

The idea explores diversity through visual storytelling — from colorful, expressive outer forms to rich, abstract inner worlds. A blend of 3D animation, motion graphics and branding to show how one product can connect with many perspectives.

A project focused on cinematic rendering, visual identity and commercial storytelling.

Sound FX:
Adam Helesfai