SublimePPC is a nanoscale agency specialized in SMM | SEM | PPC | Digital Marketing
MANAGING PPC AD CAMPAIGNS
- Adwords, Bing/Yahoo, Facebook
Creation of campaigns for Search & Display Network on all/any of the major Search Engines (if Display or Search is appropriate for your market)
Detailed Keyword Research
Negative Keyword Selection
Appropriate Keyword Matching Options for superior Clickthrough Rates
Website and Landing Page Analysis and Op
How Alaska Airlines leverages search data - Think with Google Google’s Official Digital Marketing Publication. Alaska Airlines shares the search strategy that helped quadruple route coverage and automate tasks.
Restricting ads in third-party tech support services September 9, 2019: Since restricting ads for third-party technical support providers last year, we’ve been testing a verification program for legitimate providers. Unfortunately, our testing shows that the potential for ads that lead to abusive or misleading offline experiences in this category is...
Many businesses are fighting to survive, and marketing will be an essential part of their recovery. We have already provided a series of marketing tips that will help many firms better weather the Coronavirus crisis.
Stay safe and survive lockdown Many businesses are fighting to survive, and marketing will be an essential part of their recovery. We have already provided a series of marketing tips that will help many firms better weather the Coronavirus crisis. But just how significant an effect will the virus have on marketing and sales? We r...
The upside to drastic disruption of Covid is the opportunity to embrace digital transformation. See how businesses can prepare for what’s next with these strategies and tips
Prepare your business for consumer demand - Think with Google Find out how to prepare your business for what's next and changing consumer demand after the worldwide economic disruption from the COVID-19 pandemic.
Bing announced it has completed the migration from the old Bing Webmaster Tools to the new Bing Webmaster Tools. With this launch, Bing also launched a new URL inspection tool, a new Robots.txt tester tool, the site scan tool, and a new webmaster guidelines.
Microsoft launched revamped Bing Webmaster Tools With this launch, Bing added a URL inspection tool with some exciting features.
What’s changing with consumers?
☑️People are using multiple devices to go online at unprecedented levels.
☑️People are turning to Google for important information and content to meet their essential needs.
☑️People are discovering new connections and nurturing relationships (virtually).
☑️People are adjusting routines to be at-home-first.
☑️People are practicing self-care more.
Navigating the road ahead: How consumers are adjusting to COVID-19 We’re providing helpful resources for adjusting your media strategy, and introducing a new way to stay connected with Google and what we’re doing to help marketers.
What are holiday shoppers asking for help with before they go? Here’s what we found.
“Video is more important than ever before,” explains Ann Bair, Nationwide’s chief digital officer. “It’s the way customers want to interact with us. They spend more time on video and interact with us more deeply.”
3 ways to improve your customer expectation strategy - Think with Google How can brands keep up with rising customer expectations? We spoke to marketing leaders to find out.
Whether they’re deciding to buy, learning how to use a product, or inspiring their next purchase, online video is a huge resource for today’s shoppers.
How Artificial Intelligence Will Redefine Management
Instagram’s ad spend growth rate is booming
Simple way to remove bad clicks - FOR NOW
The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns The long-running Google Ads workaround for excluding mobile apps en masse--adding adsenseformobileapps.com as a placement exclusion--is being killed off in September. Here’s everything you need to know about why this is happening (and, more importantly, how to continue avoiding junk placements on ...
Facebook is banning cryptocurrency and ICO ads Facebook has a new advertising policy pertaining to cryptocurrency, binary options and initial coin offerings. The policy specifically prohibits ads that..
Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them.
Why quality score is a poor predictor
There are a lot of reasons quality score is an unreliable predictor of cost per conversion. However, I believe that the biggest reason is also the simplest reason: Quality score is Google’s metric, not yours.
Quality score matters to Google because it helps Google make money, not because it helps you make money. No one sees your ad on the SERP and thinks, “My, what a fine quality score they must have! Anyone with a quality score like that deserves my business.”
While Google cares about providing a relevant experience to their users, they don’t really care about whether or not you’re sending potential customers to your page or getting conversions at an affordable price. You got your click and they got their cash, so Google’s happy.
Quality score in 2017: Should you care? Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
What To Do When Executives Think SEO is Not Important
The solution to this problem lies in stories, pictures, and charts that show and prove the impact of SEO ($$$). As SEOs, we are also salesmen and our product is our ideas (recommendations). We are all salesmen in a way, as Peter Thiel notes in his great book “Zero to One”: “Sales is hidden: The best salespeople don’t reveal themselves as salespeople. Investment bankers sell businesses; people who sell ads are called „account executives“; people who sell customers work in „business development“; people who sell themselves are ‘politicians’”. The term sales often has a negative association, but it doesn’t have to be that. See it as a pitch.
How to Overcome the Biggest Obstacles As An In-House SEO SEO has matured to a point at which most companies have at least one SEO, but our community hardly talks about the unique obstacles in-house SEOs face and how to overcome them. Those challenges involve politics, resource scarcity, technical limitatio...
"Yes, it's really been 10 years.
Twitter's most iconic feature is celebrating a big birthday today. Exactly 10 years ago, before there were iPhones, Android phones, or a Twitter app, one Twitter user came up with the idea of using the " #" symbol to group tweets together.
That early Twitter user was Chris Messina, who has said the idea originally stemmed from what are now two major throwbacks from the early days of the Internet: IRC and T-9.
IRC, or Internet Relay Chat, is an old web standard that enabled messaging via group chat rooms.
The format we now know as a hashtag, where similar messages are grouped together using the # sign, was already a well-established part of IRC in 2007, so it made some sense to bring the same dynamic to Twitter.
It was also, as Messina points out, easier to type on old phones that used T-9, an early form of predictive text when you still had to tap out messages via your phone's keypad. (Texting was hard before touchscreens!)"
The Best Time to Post on Facebook, Twitter, and Instagram When is the best time to post on social media? We've created a guide to help you answer that question.
How does Instagram determine the algorithm?
While Instagram has kept quiet about the inner-workings of their formula, here’s what we do know about the factors that influence the Instagram algorithm:
Timing. The algorithm is based on how recently a photo or video was shared. Your feed does not run in reverse chronological order as it once did—but you won’t see your best friend’s post from a week ago at the top of your feed either.
Engagement. The algorithm is about likes, but it’s also about comments. Comments take more effort on behalf of the user, which shows a higher level of engagement. Instagram now also lets you like comments. By liking comments, you can “promote positivity,” according to Instagram CEO Kevin Systrom.
Previous interactions. The algorithm takes into account how often a user interacted with your post in the past.
Instagram Algorithm: What You Need to Know to Boost Organic Reach We’re here to give you the low-down on the Instagram algorithm—what fuels it and how to master it when it comes to social media marketing for your business.
It's not just foodies and beautiful hipsters that are active on today. If you want to social media marketing, you need to consider all the different opportunities you have to interact with your target market, across all platforms. And while and might be great for posting company updates, Instagram is quickly emerging as a visual solution for inspiring and captivating your audience.
Now with more than 700 million users, Instagram is a powerful marketing platform for companies from a wide range of different industries. However, just like any other kind of marketing, you need to make sure that you're taking steps to increase your success on a steady, and frequent basis. The more you expand your following on Instagram, the larger your potential sales opportunities will be.
7 Tips on Using Instagram to Build Brand Awareness (and Profits) Here are seven tips to help you maximize your instagram marketing efforts.
As a marketing channel, ’s no longer optional. Everyone’s using it, which means you need to be too.
But because everyone’s using it, you can get lost in the crowd. It’s tough to make an impact.
The only way to stand out, is to be really good at Twitter.
The 6 A/B Testing Mistakes That Stifle Conversions | Simply Measured Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistake...
Hone In On Your Audience with These 3 Free Tools Using the array of data tools available, you can refine your audience down to very specific subsets.
SEO Mistakes That'll Make Google Hate Your Site There are some common SEO mistakes that are tough to avoid and harmful to your website ranking.
8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights The data in provided by Facebook Insights and Google Analytics is different, which can lead to mis-matches. Here are some of the variations you need to be aware of.
Google AdWords Price Extensions to be Shown on All Devices - Search Engine Journal It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.
YouTube will no longer allow creators to make money until they reach 10,000 views The rule change is meant to w**d out bad actors
Google Verified Customer Reviews Replaces Trusted Scores - Search Marketing Agency Google has announced that its Trusted Stores program is being replaced with the new Verified Customer Reviews. Users have been allowed to leave reviews against a business’ Google listing. These reviews were then shown on Google search results. There is...
Facebook Testing New Option to Allow Pages to Post in Groups - http://ow.ly/uNpL30amRjt
Facebook Testing New Option to Allow Pages to Post in Groups Creating a brand community on social can have significant benefits, including improved customer support, facilitating advocacy and even generating...
Google is making a big change to exact match keyword targeting in AdWords Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants.
If your brand's image on social media is bad, users will not engage with you, even offline
4 Ways You're Killing Your Brand's Reputation on Social Media Opinion: Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand’s reputation on social networks will impact your customers’ impression of...
MANAGING PPC AD CAMPAIGNS
Google Ads, Bing/Yahoo Ads, Facebook Ads, Instagram Ads
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