Konta Digital

Konta Digital

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Your website is your most vital marketing asset online and the strategies you employ can make or break your business.

From email marketing to YouTube videos, here ate some channels to help your business website break out of the competition.

Knowing the channels available to you is vital, h

#SEOStrategy
#InboundMarketingStrategy
#beinspired @KontaSEO
97% web users find and get information, about local businesses and services, using search engines.
Thus to gain traction and improve the reach of your venture, you must build and maintain a robust search engine marketing strategy that fits the model of your business.

Here is a simple guide to do just that.
#LocalSEO
#SEOStrategy
#beinspired
You can never downplay the importance of video in our world today. With YouTube being the 2nd largest search engine, not forgeting it's owned by the biggest - Google.

Here are proven facts based on Stats tt prove the importance of video to your business.

#SEOStrategy for #Business #beinspired @KontaSEO.
Goals are a desired outcome a business aims for. Objectives are the tasks that must be accomplished to achieve your GOALS.

Identifying opportunities, setting realistic and attainable goals, crafting a winning strategy are steps that can inspire you to take actions that help achieve your desired outcome.
Use this image as a guide.

#SMARTSEOGoals #SEOStrategy for #Business @KontaSEO
Your outlook on life, and what you choose to do with your life accounts for 40 percent of your happiness levels. This includes your friendships, work, and participation in your community.

Setting goals help give us direction and will to accomplish more. Which builds fulfillment.

Leading to an interesting life.
Cultivate a goal setting habit today.
The facts, states that 4.8 billion people own mobile phones whereas only 4.2 billion own a toothbrush. We're in a tech crazy world and knowing the channels available to you is critical to building an internet marketing strategy that is sure to propel your brand to unimaginable prominence.

This image shows the channels available to you in formulating a strategy that works.
.#SEOStrategy for #Business @Kontaseo.
Publishing valuable content online, not only gives your customers needed information about your brand, but also gives them a reason to keep coming back.

Crucial to building a unique identity and a loyal base for what you offer.

We provide innovative and effective integrated digital marketing and public relations solutions - SEO, Social media and Web design services - which help our clients grow their businesses and realize their marketing goals.

Konta SEO is an Accra based internet marketing service that offers a personalized, results-oriented approach to search and social media marketing.

Operating as usual

22/09/2021

What makes a successful marketing strategy?
When creating a marketing strategy, keep in mind the four P’s of marketing:

Product—What good or service will your business offer? How is that product better than those offered by competitors? Why will people buy/want it?

Price—How much can you charge? How do you find the balance between sales volume and price to maximize income?

Promotion—How will your product or service be positioned in the marketplace? Will your product carry a premium image with a price to match? Will it be an inexpensive, no-frills alternative to similar offerings from other businesses? What kinds of advertising and packaging will you use?

Place—Which sales channels will you use? Will you sell by telephone, or will your product be carried in retail outlets? Which channel will economically reach your market?

#digitalmarketingtips #seostrategy #brandstrategymatters

What makes a successful marketing strategy?
When creating a marketing strategy, keep in mind the four P’s of marketing:

Product—What good or service will your business offer? How is that product better than those offered by competitors? Why will people buy/want it?

Price—How much can you charge? How do you find the balance between sales volume and price to maximize income?

Promotion—How will your product or service be positioned in the marketplace? Will your product carry a premium image with a price to match? Will it be an inexpensive, no-frills alternative to similar offerings from other businesses? What kinds of advertising and packaging will you use?

Place—Which sales channels will you use? Will you sell by telephone, or will your product be carried in retail outlets? Which channel will economically reach your market?

#digitalmarketingtips #seostrategy #brandstrategymatters

[09/22/21]   Pay attention to how competitors market to their customers.

Perhaps, some of their marketing strategies can be adopted for your business, or you may find examples of what not to do.

#digitalmarketingtips #seostrategy

14/09/2021

Your value proposition tells customers & prospects how you can solve a problem.

You should put your message on every marketing channel.

It should clearly state why someone would make a purchase from your company, among the many others out there that appear to do similar things.

#digitalmarketingtips #seostrategy #brandstrategymatters %

Your value proposition tells customers & prospects how you can solve a problem.

You should put your message on every marketing channel.

It should clearly state why someone would make a purchase from your company, among the many others out there that appear to do similar things.

#digitalmarketingtips #seostrategy #brandstrategymatters %

27/08/2021

Search Engine Optimization or #SEO in a nutshell: Capture attention. Educate prospects. Convert customers & Delight them.

🎓💯❤️

#SEOstrategy #digitalmarketingtips #SEOConsulting #seocompany

Search Engine Optimization or #SEO in a nutshell: Capture attention. Educate prospects. Convert customers & Delight them.

🎓💯❤️

#SEOstrategy #digitalmarketingtips #SEOConsulting #seocompany

25/08/2021

Do you use Referral Cards?

Try this old-school technique. Distribute business cards with your contact information, email address, website and perhaps a printed discount.

You can give several cards to customers after each job, or to people you meet in business settings like lectures or seminars.

Satisfied customers often share word of mouth by passing along a card. This a super cool way to improve local exposure.

#LocalSEO #SEOtips

Do you use Referral Cards?

Try this old-school technique. Distribute business cards with your contact information, email address, website and perhaps a printed discount.

You can give several cards to customers after each job, or to people you meet in business settings like lectures or seminars.

Satisfied customers often share word of mouth by passing along a card. This a super cool way to improve local exposure.

#LocalSEO #SEOtips

PageSpeed Insights 24/08/2021

PageSpeed Insights

Does your site load under 3 seconds?

If not, your site isn’t going to rank as well, and you'll likely lose visitors.

You can use Google's PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/) to check your site' loading speed - plus suggestions for improvements. A tool like GTmetrix.com can also be very handy.

That said, thanks to Moz, here are some of the many ways to increase your page speed:

Enable compression
Minify CSS, JavaScript, and HTML
Reduce redirects
Remove render-blocking JavaScript. ...
Leverage browser caching
Improve server response time
Use a content distribution network
Optimize images.

#SEOtips #Brandstrategy #plan2win

PageSpeed Insights

How to Create Detailed Buyer Personas for Your Business [Free Persona Template] 18/08/2021

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Create Buyer Personas

You cannot attract the right people with your #contentstrategy if you don’t know anything about them.

Take the time to develop a fictional representation of your ideal prospect.

Who are they?
What are their goals and pain points?
How do they consume information online and how do they buy?

It’s a lot easier to develop lead generating content when you know who you are writing for and what affects their purchase behavior.

If you don't know how, then go here https://blog.hubspot.com/marketing/buyer-persona-research

How to Create Detailed Buyer Personas for Your Business [Free Persona Template] Learn how to create buyer personas for your business with the help of this research guide and persona template.

[08/17/21]   Find out what your team is good at and delegate.

If you have a few staff that love the idea of writing for your blog or social pages and they have some time to devote each week to the task, then they would be the perfect people to delegate the task to.

On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, give them tasks that helps improve and leverage their full potential.

#brandstrategymatters #Productivitytips

[08/16/21]   “Do what you do so well that they will want to see it again and bring their friends.”

— Walt Disney, Co-Founder of The Walt Disney Company

13/08/2021

Collect Your Assets

You don’t have to start from scratch. If you've being in business for a while - even I formally, collect any assets you may have used in the past that can be beneficial to your #DigitalMarketing campaign.

This can include old brochures, recorded videos, pictures, case studies, customer testimonials, slideshows, whitepapers, software demos and trials, coupons and discounts, etc.

All these can be repurposed and implemented into your marketing efforts.

#Productivitytips #brandstrategy#startuplife

Collect Your Assets

You don’t have to start from scratch. If you've being in business for a while - even I formally, collect any assets you may have used in the past that can be beneficial to your #DigitalMarketing campaign.

This can include old brochures, recorded videos, pictures, case studies, customer testimonials, slideshows, whitepapers, software demos and trials, coupons and discounts, etc.

All these can be repurposed and implemented into your marketing efforts.

#Productivitytips #brandstrategy#startuplife

[08/12/21]   Proven Steps to Building a Results Focused #DigitalMarketing Campaign

Define your goals
Define Your Target Market
Develop Personas
Choose The Channels You Want to Use
Do #KeywordResearch for #SEO and #PPC
Set up Ads on #SocialMedia Platforms
Manage Your Social Media Profiles.

#Productivitytips #brandstrategymatters

[08/11/21]   If you can reply to everyone who engages with you on #SocialMedia, you’re doing better than 75% of businesses on social networks.

Some credible reports have found that 5 in 6 messages that need responses are not answered by brands.

The inverse, of course, is that only 1 in 6 messages get an answer—that’s just 17%!

#SEOstrategy #digitalmarketingtips

11/08/2021

"Spend time upfront to invest in systems and processes to make long-term growth sustainable."

-Jeff Platt

Invest in long-term initiatives for the benefit of your small business as you scale.

"Spend time upfront to invest in systems and processes to make long-term growth sustainable."

-Jeff Platt

Invest in long-term initiatives for the benefit of your small business as you scale.

10/08/2021

Checking your #SocialMedia calendar should be one of the first things you do every day as a business owner.

You can check everything at a glimpse quickly at the start of your day.
You can see what content is going live and when it will post. And any that have gone live since you last checked.

Looking at planned posts and checking for future posts or deadlines will enable you to prioritize and organize the rest of your day more strategically.

#brandstrategymatters #seostrategies

Checking your #SocialMedia calendar should be one of the first things you do every day as a business owner.

You can check everything at a glimpse quickly at the start of your day.
You can see what content is going live and when it will post. And any that have gone live since you last checked.

Looking at planned posts and checking for future posts or deadlines will enable you to prioritize and organize the rest of your day more strategically.

#brandstrategymatters #seostrategies

[08/09/21]   Vital daily tasks for your #SocialMedia strategy

Reply to everyone
Check your mentions
Monitor social media for keywords and phrases
Schedule your updates for the next day
Check out other social media profiles
Curate content to share
Advocacy: Make it easy for your team to share
Engage with MVPs
Follow back those who follow you
Connect with one new person.

#digitalmarketingtips #startuplife

Ghana Business Directory - List of Companies in Ghana 22/07/2021

Ghana Business Directory - List of Companies in Ghana

Free Advertising in Ghana

#AccraWeDey

Ghana Business Directory - List of Companies in Ghana Business Directory Ghana, List of Companies in Ghana with Contact Details, Addresses. Ghana Companies, Ghana Directory Listing.

[07/02/21]   Communication is an activity, skill, and art that incorporates lessons learned across a wide spectrum of human knowledge.

Think of five words that express what you want to do and where you want to be five years from now.

Share your five words with your team, partners or loved ones, and listen to their responses.

What patterns do you observe in the responses?

Write a paragraph that addresses at least one observation.

This can help you get an honest and balanced objective view.

#personaldevelopmenttips #Productivitytips
#startuplife

[06/11/21]   Don’t overload your site with plugins
“Don’t get carried away with plugins!

The enormous range of plugins for WordPress makes it easy to add all kinds of functionality to a website. However, what I see beginners do time and time again is go over the top with these plugins, not realizing that they can clutter and slow down a site. It’s best to choose plugins quite ruthlessly, aiming to keep the site ‘lean and mean’. With Google using site speed as a ranking factor, sites bloated with plugins can have problems climbing the search results.”

- Ben Taylor, Founder of Home Working Club

#SEOtips #WordPress #WebDesign #startuplife #AccraSEO

07/06/2021

Getting started with #SocialMediaMarketing?

Here are a few tips you can use to grow your business.

1. Choose the Right Platforms based on your goals, brand & audience.

2. Create a Social #content Calendar to keep you organized, consistent & disciplined.

3. Build & join a Community: from groups & Biz pages to forums - get involved, add value & encourage engagement.

4. But Don't Over-Promote, use d 80/20 rule. 8 informative & 2 promotional.

5. Share Video. YouTube is not d no. 2 search engine for no reason. People love videos. Use it well.

6. Address Problems Quickly.
Competition is high & web users are mostly impatient. Ignore them at your peril.

Respond ASAP

#KontaNuggets
#socialmediatips
#startuplife

Getting started with #SocialMediaMarketing?

Here are a few tips you can use to grow your business.

1. Choose the Right Platforms based on your goals, brand & audience.

2. Create a Social #content Calendar to keep you organized, consistent & disciplined.

3. Build & join a Community: from groups & Biz pages to forums - get involved, add value & encourage engagement.

4. But Don't Over-Promote, use d 80/20 rule. 8 informative & 2 promotional.

5. Share Video. YouTube is not d no. 2 search engine for no reason. People love videos. Use it well.

6. Address Problems Quickly.
Competition is high & web users are mostly impatient. Ignore them at your peril.

Respond ASAP

#KontaNuggets
#socialmediatips
#startuplife

[06/02/21]   Some classified sites; to help promote your brand online for free.

Adpost
salespider
Geebo
Hoobly
AdlandPro
LetGo
Oodle
eBay
Locanto
Oodle
OLX
Etsy

Unlike newspaper ads, posting free classified ads is hassle free and fast.

#SEOtips #brandstrategy #digitalmarketingtips

[05/24/21]   Search engine optimization is one of the marketing strategies that will help you to build a strong web presence and bypass your competitors by targeting quality traffic, providing better user experience, building trust and brand credibility and establishing brand awareness.

#SEO
#SEOstrategy

03/05/2021

It’s not about doing what Google says; it’s doing as Google ranks.

Your SEO methodology is a culmination of expertise and strategies that ultimately provide value to businesses and their target customers.

We have a proven track record. Find our experienced digital marketing strategists in Accra today.

Call +233 506 154 828.

#digitalmarketingconsultant
#digitalmarketingservices
#SEOcompanyAccra

It’s not about doing what Google says; it’s doing as Google ranks.

Your SEO methodology is a culmination of expertise and strategies that ultimately provide value to businesses and their target customers.

We have a proven track record. Find our experienced digital marketing strategists in Accra today.

Call +233 506 154 828.

#digitalmarketingconsultant
#digitalmarketingservices
#SEOcompanyAccra

[05/03/21]   Do you want to run an effective #SEOcampaign

Think of the following:

Value proposition: What are your main differentiators?

Audience: Who is your clientele?

Personality: What emotion do you want to evoke from your audience? How do you want them to perceive your brand?

30/04/2021

Research what your target audience is reading about and invest in content that is similar.

There are a number of platforms that tell you what the most read articles in your industry and demographic are.

Get #GoogleAlerts to get trending articles sent to your inbox.

#SEOtips

Research what your target audience is reading about and invest in content that is similar.

There are a number of platforms that tell you what the most read articles in your industry and demographic are.

Get #GoogleAlerts to get trending articles sent to your inbox.

#SEOtips

30/04/2021

Are trying to build awareness, improve sales and/or revenue? Here are 14 Strategies to help you create SEO Content that delivers results in the long run.

1. Be Authentic
2. Create a Landing Page With Core Searchable Phrases
3. Make Your Content Relevant to Your Site
4. Focus on the Customer Journey
5. Balance Quantity and Quality
6. Create Long-Form Content
7. Publish Useful Content
8. Invest in What Your Target Audience Is Already Reading
9. Prioritize Helping Your Customers
10. Have a Plan To Recirculate Your Content
11. Maximize The Value You Provide
12. Keep Up With Consumer Behavior
13. Add Visuals to Written Content
14. Get To Know Your Local Audience

#SEOtips
#contentmarketing
#digitalmarketingagency
#AccraWeDey

Are trying to build awareness, improve sales and/or revenue? Here are 14 Strategies to help you create SEO Content that delivers results in the long run.

1. Be Authentic
2. Create a Landing Page With Core Searchable Phrases
3. Make Your Content Relevant to Your Site
4. Focus on the Customer Journey
5. Balance Quantity and Quality
6. Create Long-Form Content
7. Publish Useful Content
8. Invest in What Your Target Audience Is Already Reading
9. Prioritize Helping Your Customers
10. Have a Plan To Recirculate Your Content
11. Maximize The Value You Provide
12. Keep Up With Consumer Behavior
13. Add Visuals to Written Content
14. Get To Know Your Local Audience

#SEOtips
#contentmarketing
#digitalmarketingagency
#AccraWeDey

30/04/2021

In a world of changing algorithms and content trends, it’s important to prioritize search engine optimization (SEO) to keep up with competitors and let your audience find you.

Talk to us about your website's search ranking needs and allow our expert Digital marketing consultants do all the heavy lifting to help you build the brand of your dream.

Call our lead SEO strategist on 0506 154 828.

In a world of changing algorithms and content trends, it’s important to prioritize search engine optimization (SEO) to keep up with competitors and let your audience find you.

Talk to us about your website's search ranking needs and allow our expert Digital marketing consultants do all the heavy lifting to help you build the brand of your dream.

Call our lead SEO strategist on 0506 154 828.

[04/27/21]   Get A Free SSL Certificate (If you Don’t Already Have One!)

Google is big on security and now will even display a warning in Chrome if you’re not using an SSL certificate.

You don’t have to pay an arm and a leg to get one though, you can use @Cloudflare or @letsencrypt for free.

#SEOstrategy
#digitalmarketingtips
#techtuesday
#ThinkCreateControl
@KontaDigital

Products

Organic SEO Solutions
Local SEO Solutions
Social Media Management & Marketing Solutions
Word Press Web design and Development Solutions

Telephone

Address


Adjacent Zoomlion HQ, Nmai Djorn
Accra
00233

Opening Hours

Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00
Friday 09:00 - 13:00
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