A random bead making class in the U.S. eventually led to the birth of KUA (Keeping Us Authentic) designs by Ruby Buah, after she discovered her passion for fashion.

After about 16 years in the U.S., Ruby successfully transitioned into Ghana and has gradually built a solid fashion brand.

Kua Designs sources their raw materials locally, taking pride in being a #madeinghana brand, and serves a wide client base including the diaspora.

Thinking of moving to Ghana from the #diaspora to start or invest in a business? Ghana continues to be a central investment destination and home for diasporans worldwide, and KUA design is a testament to this. #GrowInGhanaGrowWithGhana #InvestInGhana #fashion


Sexual Harassment
Sexual Harassment Training
Another look at our #DHLConnected Series featuring Ruby Buah, Creative Director at Kua. Ruby shares her story on how she turned her passion into a thriving business. #DHLDelivers
From #ghana to #arkansas just for you! Something new!
Handmade leather and #kente bags are EVERYTHING and we’re 🙂 to carry Kua at ESSE!

At Kua, sleeping made easy and special
Come check out the Kua showcase at the Women's Day event on March 8! #WomensDay #EachForEqual #InternationalWomensDay

K.U.A. is Keeping Us Authentic
[email protected] Sister page: @KuaKids

Operating as usual

Photos from Kua's post 25/03/2022

I’ve never seen elegance go out of style. It helps when you sprinkle in some pizzazz 🙌🏾


Thank you for choosing Kua when you celebrate milestones. We’re always happy to be a part of your celebrations.


Made some pretty things with you in mind today. And that’s why we love what we do 🥰

Photos from Kua's post 22/03/2022

Make each day count. While we are accustomed to celebrating the big things in life, let’s remember to celebrate the little things as well.


Kua is looking to employ experienced tailors to join our vibrant team. The right tailor for Kua must be skilled in garment construction (cutting, sewing etc), must have good team spirit and must be motivated to work with little or no supervision. For more details, please call/WhatsApp us at +233 244 222 735. Please pass this on to anyone who you think will be a good fit. Thank you.


Looking through old pictures and came across this one. 😍😍😍
This shade of blue is everything. This set is sold out but we have equally beautiful pieces at our boutique in Labone. You may reach us by phone/WhatsApp at +233 244 222 735 for questions and to purchase.

Photos from Kua's post 21/03/2022

We love to celebrate our Ghanaian culture and heritage through our clutch bags. By incorporating meaningful African symbols in our designs, we hope you get to appreciate our culture as much as we do. The use of the ahenema (royal sandals) in this design is very intentional. The ahenema dates back to the 18th century during the reign of the 4th Asante king. Ahenema symbolizes power, royalty and heritage. It plays a significant role in the (un)making of kings/chiefs in Akan culture.


Celebrations are better with Kua. Give a gift of Kua and witness the joy it sparks 🥰

Photos from Kua's post 18/03/2022

Why Kua?

* Repurposed leather
* Locally sourced African print
* Handmade in small batches
* Detachable chain strap
* Super cute & unique design


To us, living that soft life does not mean everything is always perfect. It means we remain grateful for the good times and work on finding solutions during the tough times.
Outfit is available at our boutique in Labone +233 244 222 735.


Had your morning coffee yet? Or are you not a coffee drinker like me…here I am using a coffee mug as an earring holder 😄 The earrings are cute though 🥰 And that’s what matters to us.

Photos from Kua's post 15/03/2022

🎶 I’m pulling up on you with my Kua
Put some respect on my name 🎶

We’re out here shopping and having fun at Kua 😁 Hope your day is off to a good start too 😘


Photos from Kua's post 14/03/2022

We love how @vanessa.danso.nortey styled her yellow statement necklace 🙌🏾 We’re taking notes 📝

Happy Monday Kua Queens. It promises to be a good week and we hope you claim a piece (or a chunk) of this goodness. Let’s go!


I want to welcome all our new followers 🤗 20.1K organic followers and counting on Instagram. Woohoo 🎉 I see you and I appreciate you for coming on this journey with me and my team.

Here’s a little about me:
As a passionate creative, I love seeing things go from blah to beautiful! I'm a big fan of laughter, positivity and big hair. I love plants and pets and I can’t get enough of podcasts that showcase fabulous female entrepreneurs because I get to learn a lot from them.
By trade, I'm a Financial Analyst but a need to scratch a creative itch sent me on a journey that has me trading in financial reports for fashion and interior design. Let’s face it; I went the Finance route to please my parents anyway (hello African parents!) 😄
I am happy to be following my passion now and I’m most grateful for the tools I bring from my Finance background to my businesses. In my free time, I can be found spending time with my family and friends.

I am the founder and Creative Director of Kua Designs, a fashion house located in the Labone suburb of Accra, Ghana.
I have a degree in Business Administration from Wesleyan College, Georgia and a degree in Jewelry Design from the Fashion Institute of Technology, New York.

Stick around because it’s going to be a fun ride 💃🏾💃🏾😆 I look forward to interacting with you 😘

Photos from Kua's post 11/03/2022

He comes bearing gifts 🎉
The question is, are you on his list? 😄
Thank you @_naihkiwtna_ for stopping by more than once this week.

Photos from Kua's post 10/03/2022

Red symbolizes energy, power and passion. We’re here for that 👍🏾


We just added more necklaces to our inventory and we know you’re gonna love it! Stop by our boutique in Labone to see all our new goodies.

Photos from Kua's post 09/03/2022

Here comes the statement necklaces here to let you know that you can spice up that outfit you thought was plain with this statement piece. Give it a try 😉

Photos from Kua's post 08/03/2022

On this International Women’s Day, we celebrate the Kua Queen. You’re our reason for doing what we do. Thank you for choosing Kua 😘

Photos from Kua's post 08/03/2022

On this International Women’s Day, may we always have love, enjoy freedom, hope for a better future, enjoy peace and show courage.

Today, we celebrate the visually impaired women who made these bracelets.


Celebrating the next generation of women on International Women’s Day. May we raise them to be productive citizens of the world and may they reach heights we were not able to reach.
Most importantly, may they live life fiercely on their own terms with love, empathy and compassion.

Photos from Kua's post 07/03/2022

Today (Monday March 7th) is a holiday in Ghana as we celebrate 65 years of gaining independence 🇬🇭
Our boutique is closed today. We will be back on Tuesday at 10 AM. Feel free to contact us via WhatsApp at +233 244 222 735. For our international clients, our online shop is open all the time 😊 www.kuadesigns.com

Photos from Kua's post 06/03/2022

Ghana at 65! Today marks 65 years since Ghana gained independence.
I think of how far we’ve come but I also can’t help but think of how much more room we have to grow.

Cheers to Ghana 🎉🎉🎉
My favorite part of our National Anthem still gives me goosebumps:

Fill our hearts with true humility
Make us cherish fearless honesty,
And help us to resist oppressor's rule
With all our will and might for evermore.

Let’s go Ghana! ✊🏾✊🏾✊🏾

Photos from Kua's post 05/03/2022

There’s nothing like walking into a room that smells so good. We’ve got you covered. Our Timeless candle with grapefruit and fizz notes is here to enhance your soft living ☺️

Photos from Kua's post 04/03/2022

We can sell you the dress and cuff but the smile and vibe is sold separately 😄 It’s actually all on you, sis! We’re counting on you to make it happen Kuafidently!

It’s Friday and we’re super excited about this long weekend 🙌🏾
Monday is a holiday in Ghana as we celebrate 65 years of independence 🙌🏾🎉🙌🏾

Photos from Kua's post 04/03/2022

Rocked my Kua shirt dress to the Ghana Action Forum, an event organized by @ahaspora. Absolutely loved the lineup of speakers and the gems they dropped.
I was also pleasantly surprised when they kept showing the video @gipcghana shot about Kua ☺️

Confession: I get so tickled and humbled when I walk into a room and spot impactful women rocking Kua. This event was one of those. I see you Kua Queens 🙌🏾

Photos from Kua's post 04/03/2022

We affectionately refer to her as the “mini purse” but make no mistakes; she is big enough to hold your phone, keys, hand sanitizer, hand lotion, and a few personal items. She is our cute portable purse who is pleasant on the inside and outside.
We handpick the African print from our local market and make the bags from scratch. With your patronage, we are spreading independence and sustainability while Keeping Us Authentic.

Photos from Kua's post 03/03/2022

Just a happy Kua queen rocking her Gye Nyame clutch bag

Photos from Kua's post 02/03/2022

“A good laugh heals a lot of hurts”

We’re not saying everyday is sunshine and flowers…what we’re saying is make an effort to seek out things that bring you joy. And when you do find them, live in the moment.

Outfits by @kuadesigns

Photos from Kua's post 01/03/2022

Loving the movement in the African print. And the leather is also holding its own 🙌🏾

Photos from Kua's post 01/03/2022

Hey 👋🏾 Just here to spread some beautiful earrings on your timeline ☺️

Photos from Kua's post 28/02/2022

If you want to make a statement without saying a word, just walk into a room with your Kua clutch bag. It’s as simple as that 🤷🏾‍♀️

Photos from Kua's post 28/02/2022

Every woman needs a good shirt dress in her closet. It’s even better when you can dress it up or dress it down. And that’s where Kua comes in 🙌🏾
Here, our muse is rocking hers with heels but we can also picture this same dress with some super cute sneakers.
Dress and clutch bag available in our Labone boutique. For more info, please contact us at +233 244 222 735.

Videos (show all)

Days of the week
Experience Kua
From workshop to boutique
Kua Candle & Diffuser Set
Kua Review







Opening Hours

Monday 09:00 - 19:00
Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00
Friday 09:00 - 19:00
Saturday 09:00 - 15:00

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