Warren Creative

Warren Creative

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Here’s some food for your inner creative: how do you embody the 5 human senses into your brand? Or have you ever thought of doing it? Stuart Warren, founder of Warren Creative, provides us with some relevant insights on the sensory side of branding complemented by some helpful case studies in his first Bm contribution:

#strategy #creativity #senses #sensorybranding #5senses #experience

Award winning creative brand agency. Building brands, shaping reputations. Warren Creative is an award winning brand agency. We apply our artistry, business acumen, technical and design skills to both create and revitalise brands.

We believe there’s a lasting attraction in things made with skill, care, a deeper understanding of materials and constant attention to detail; where time is an investment, not a cost, and quality matters far more than quantity. At Warren Creative, we consider ourselves craftsmen, and it’s this personal approach to branding that we apply to every project, for every client.

Operating as usual

07/06/2022

THE 5 P's!

Prior Planning Prevents Poor Performance

A good business plan is like a road map: it shows the final destination and usually the best way to get there. Planning is a key part of launching and uncovering critical questions for growing a successful business. These questions can be problems, opportunities, market changes, resource adjustments and anything else that requires a solution or decision.

Planning your Brand Strategy should be considered alongside your Business Strategy. The two are / should be fully aligned and connected. It is not possible to develop a successful business without a connected Brand & Business Strategy. This includes defining your key objectives, how you’ll achieve them and how to measure them; what brand assets are required plus what marketing activities (if any) will be actioned.

As the old saying goes...if you fail to plan, you plan to fail.
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30/05/2022

LOVE OF CRAFTSMANSHIP.

Craftsmanship, obviously, isn’t something that just happens. It requires a great deal of time, patience and effort. Meticulous about the details, taking the time to add polish and style to the small things that can easily go overlooked. These details make a difference and raise the quality of our work.

You do not need to be a luxury or artisan brand to apply craftsmanship to your brand strategy. It is more about applying this as a brand mindset and ethos into your approach to all areas of your business.

Brand craftsmanship is your brand integrity. As with all good craftsmanship, if approached correctly, it will stand the test of time.
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23/05/2022

SPEAK TO YOUR AUDIENCE.

Branding is like designing a car for a market - you can’t target everyone, you must first understand your audience in order to provide a distinctive experience.

Defining your target audience will help you to create a tone of voice that truly speaks to your customer. This provides direction for your marketing and ensures more consistency in your messaging. Through consistency you will build trust and nurture stronger relationships with your customers.
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16/05/2022

IT'S ALL IN THE DETAIL.

Behind every successful brand, there are multiple driving forces working together. Similar to a car, many different brand elements contribute to its successful running and on-going maintenance.

Your brand needs to be a well-thought-out machine to not only help reach your initial destination but to travel far beyond all expectations. Your brand will go on a journey, and obstacles will get in the way, and so you should always be ready to adapt and evolve when needed.

It's not just the badge on the bonnet, or your company logo that defines brand success, it's the hidden details, connections and experiences that create and define true consumer loyalty and emotional attachment.


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12/05/2022

NOT ANOTHER CAR ANALOGY!

We've all heard it before...if your brand was a car, what type of car would it be? This is not an analogy we would ever use, and we generally do not answer if asked. A question like this is hugely subjective and often more linked to social standings rather than any direct connection with the brand.

However, we have often found a car analogy to be highly effective when reinforcing the true meaning of Brand Strategy and Development.

Freud suggested, an analogy won't settle an argument, but a good one may help to clarify the issues.
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27/04/2022

Be more social.

Social media has moved the goalposts in regards to how consumers absorb and engage with content. And for this reason, it’s a major factor in the rise of video marketing.

The top social platforms have become ‘video first’ and created video-friendly placements like ‘Live’ broadcasting, ‘Stories’ and ‘Reels'. At the same time, the popularity of video-based platforms like YouTube, Snapchat, and TikTok have exploded and become staples of online video consumption.

For this reason, combined with affordable technology, means that video is now easier to make and more popular to watch than ever before.
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19/04/2022

Engage.

Short form video marketing is undeniably effective. There is plenty of data available to demonstrate this. Businesses use video for completely different goals — ranging from increasing brand awareness, promoting a product or simply boosting SEO.

In a world where we all are so busy people like to watch videos on the go and often with no sound. Why read long product descriptions or dig deep into services when the modern customer can see the product in action.
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13/04/2022

Storytelling.

For humans, vision is our most dominant sense. This is why long form video is an incredibly engaging way to tell a story, to demonstrate a personality or just add a level of empathy to help grow a long term brand relationship.

Words and images can only do so much, whereas motion helps consumers truly get under the skin of a brand, connect with your values and emotionally understand what you are about.
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04/04/2022

Giving video a purpose.

With so much information and distraction in the marketing atmosphere, it is often hard to get noticed. Brands can no longer get by using just written content and images alone. Video can help to cut through this noise, raise awareness, create engagement and drive sales. They are a massive part of daily user engagement and should play an integral role within any content marketing strategy.

However, you might ask the question...is it really worth the investment and what kind of video should you create?

Our advice to maximise your investment and engagement is to make sure you have considered all possible exposure platforms. For example, long and short form video and even snappy, uplifting social Reels. From one video shoot you can achieve a wide variety of outputs, helping to reach your goals and business objectives.

Contact us to explore your brand video possibilities & purpose.
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Wood Flooring Surrey | Carpets and Rugs | Higherground 28/03/2022

Wood Flooring Surrey | Carpets and Rugs | Higherground

Last week we completed and launched our latest website design for Higherground

The new site has undergone a beautiful transformation and we are very proud of the final outcome. It is elegant and striking with a highly considered user experience.

https://www.higherground.co.uk
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Wood Flooring Surrey | Carpets and Rugs | Higherground Transform your home with expertly fitted wood flooring, carpets, rugs and stair runners. Free delivery and home installation with award-winning service.

Photos from Warren Creative's post 22/03/2022

Christie Yachts is more than just a transactional service provider - it’s about relationships and becoming a true partner in its clients’ experience. That meant creating and delivering a brand personality that truly resonates with its target audience.

"I really see them as an extension of the team here at Christie Yachts. They are not just a supplier – they have become part of the fabric of our company. We have had so many genuine compliments on our brand and website from very well qualified clients and contacts in what is a very competitive, high-end luxury industry."

Will Christie
CEO
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14/03/2022

DEFINE your brand & audience.

To create brand trust we needed to provide the Christie Yachts audience with brand confidence of the highest level. This was DEFINED within the personal service they provide - a three-way brand eco system: Inspire, Ensure, Discretion = Confidence.

"Starting a new business was initially a lonely and daunting process, but as soon as I engaged with Stuart and his team at Warren Creative a huge weight was lifted as I felt as if I had a trusted partner by my side. What I particularly liked was the effort and energy that the Warren Creative team took into understanding me, my business plan and what made our offering and approach unique."

Will Christie
CEO
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07/03/2022

The 1st process within any brand creation or development is to truly DEFINE the brand.

To create brand trust, we needed to provide the Christie Yachts audience with brand confidence of the highest level. This was DEFINED within the personal service they provide - a three-way brand eco system: Inspire, Ensure, Discretion = Confidence.

"Starting a new business was initially a lonely and daunting process, but as soon as I engaged with Stuart and his team at Warren Creative a huge weight was lifted as I felt as if I had a trusted partner by my side. What I particularly liked was the effort and energy that the Warren Creative team took into understanding me, my business plan and what made our offering and approach unique."

Will Christie
CEO
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Videos (show all)

Engage with your audience on a more personal level.

Products

Creative Brand Development
Strategic Brand Consultation
Interactive Web Design
Graphic Design (offline & online)

Telephone

Address


The Mill Building, 31-35 Chatsworth Road,
Worthing
BN14 8BX

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
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