Scratch Magazine

When Casey Hayzelden set out to open her own salon, she had one clear ambition: to create a space where clients can truly switch off. After six months of renovations, two attempts and one flood, the doors of The Nail Shed () finally opened. 👏

A relatively new face in the nail industry, Casey began her professional training in 2024 and qualified in 2025. After honing her skills in busy salons, she realised she wanted to create her own space. “I decided to open a salon because I wanted to create a calm, welcoming and safe space for everyone,” Casey explains, adding: “I had a clear vision of creating a cosy, private environment that feels different from a traditional high street salon.”

What began as a humble garden shed was gradually transformed into the space Casey had always imagined – though the journey was far from smooth. A particularly dramatic setback arrived during an intense storm. “I walked into a full waterfall feature in the salon,” she recalls. “We had to fully gut it and start again.” Despite the setbacks, Casey says that stepping into the finished studio for the first time made every challenging moment worthwhile.

From the outset, The Nail Shed was built on a philosophy of inclusivity – in particular, a commitment to welcoming clients who might find conventional salon environments challenging. “I wanted to create an environment that is supportive for neurodivergent clients, as well as anyone who may feel anxious or overstimulated in traditional salon settings,” Casey shares.

Read more about The Nail Shed, its nail services and Casey's plans for the future here 👉 https://bit.ly/4vlD803

Nail business mentor, Hannah Clayton (Studio by Hannah Beth), shares tips and tricks to help you amplify your social media presence...

"One thing I think the beauty industry struggles with is relying entirely on clients for marketing," she writes. "When you first start out, your clients are your content: photos of fresh nails, lash transformations, before and afters, appointment selfies, reposts and reviews.

"This works for a while because people need to see your work. However, after time, many beauty businesses stop building a brand and start relying solely on appointment photos to carry their online presence: a huge mistake, because surely there is more to their businesses than client stories and photos?"

Read Hannah's advice for making your socials shine here 👉 https://bit.ly/4ugeWLq

Get to know Scratch Stars Social Media Star of the Year finalist 2026, Nicole Dodd of NudeyNails ✨

The Wirral-based nail pro describes her content as 'authentic', and has shared about her nail journey, typical day, career highlights and social media tips in Scratch's June issue. 🤩

Click here to read ➡️ https://bit.ly/4o9Pq9s 😍

𝗪𝗵𝗮𝘁 𝗛𝗮𝗿𝗿𝘆 𝗦𝘁𝘆𝗹𝗲𝘀 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗰𝗮𝗻 𝘁𝗲𝗮𝗰𝗵 𝗻𝗮𝗶𝗹 𝘁𝗲𝗰𝗵𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗵𝗮𝗿𝗴𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝘄𝗼𝗿𝘁𝗵 💷

Marie-Louise Coster Nail Artist's latest column explores the difference between cost and value for nail and beauty pros. "Earlier this year, I spent hours trying to secure Harry Styles tickets. Seats were disappearing in front of my eyes, but I finally got two good tickets at a cost of almost £600," she writes.

"The whole experience got me thinking about the nail and beauty industry, and the difference between cost and value. Yes, the tickets cost me £600, but their value is far greater than £600.

"You must create a unique environment and build a relationship with each client that is of great value to them. I could throw a tennis ball in any direction from my salon and I would hit another person offering the same as me at a lesser price. My clients walk past them to get to me. To them, I am worth the cost because of my value."

Click here to read Marie-Louise's full piece and tips ➡️ https://bit.ly/4vtuQDl

Showcasing the shade of the season 🪸

Seeking a vibrant colour for summer nails? Coral is proving to be a popular choice at the nail desk, with Google search data indicating a meteoric rise in interest as we enter the summer months.

Click here for our gallery of coral nail designs 👉 https://bit.ly/4aaiyYf

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The Cosmetic, Toiletry and Perfumery Association (CTPA) has long been committed to raising standards across the beauty industry – and its latest initiative applies that same dedication to sustainability.

The CTPA has launched 'Navigating a Volatile World – A Handbook for the UK Cosmetics Industry', designed ‘to help cosmetics and personal care companies better understand sustainability challenges, identify practical responses and uncover new business opportunities’.

Developed in partnership with non-profit sustainability organisation, Forum for the Future, the free, digital handbook provides a practical set of tools to help businesses respond to environmental and social challenges.

To help all businesses: from those just starting out, to those who have already embarked on a sustainability journey, to ‘get under the skin of sustainability issues, move beyond risk mitigation and explore new opportunities for innovation and growth’, the handbook includes:
🌍 'Analysis of major global trends affecting the cosmetics sector, including climate breakdown, water scarcity and circularity.'
💚 'Guidance on how businesses can respond to emerging risks while identifying new opportunities.'
♻️ 'Insights into evolving consumer behaviours and future product needs.'
🌱 'Practical tools and exercises to support strategy development and innovation.'

Click here to find out more and download the FREE handbook 👉 https://bit.ly/4xaoB8W

The impact of internet use on global greenhouse gas emissions is similar to that of the aviation industry. This is because every time a website is loaded, CO2 is produced.

However there are simple changes that can be made to websites to make them more sustainable and energy efficient. Take a look at our five top tips for World Environment Day:

𝟭. 𝗥𝗲𝗱𝘂𝗰𝗲 𝘁𝗵𝗲 𝘀𝗶𝘇𝗲 𝗼𝗳 𝗶𝗺𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝘃𝗶𝗱𝗲𝗼
High-resolution images and videos may look great, but they can be directly linked to a longer load time and therefore more energy being consumed. Compressing or reducing the resolution and file size of images and videos is quick and easy, and there are tonnes of websites that do it for you for free.

𝟮. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻
If your business website is confusing, users will either spend more time clicking on different pages, adding to CO2 emissions each time they do, or they will get frustrated and leave your website. The best choice for the environment, as well as you and your customers, is to make your website easy to navigate.

𝟯. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗦𝗘𝗢
SEO, or search engine optimisation, relates to how findable your website is on a search engine. Improving this helps reduce the number of searches and sites being loaded by users, saving energy. Making your website visually easy on the eye and mobile-friendly, as well as prioritising key information that users want to see, all improves your SEO.

𝟰. 𝗖𝗮𝗿𝗿𝘆 𝗼𝘂𝘁 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝗽𝗿𝗶𝗻𝗴 𝗰𝗹𝗲𝗮𝗻
By deleting any parts of your website that are irrelevant or aren’t used, less energy will be used. Even removing broken likes and unused media can make a huge difference!

𝟱. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗮 𝗴𝗿𝗲𝗲𝗻 𝘄𝗲𝗯 𝗵𝗼𝘀𝘁
A website host owns the data centre in which your website is contained. Therefore, how they source their energy directly impacts the energy efficiency of your website. Do your research to find companies that use renewable energy and support environmentally conscious initiatives.

Today marks Mother's Day for many countries across the globe - including the United States, Australia, China, Japan and Germany. 👩‍👧‍👦

So, we're sharing this blooming beautiful floral nail style by to celebrate! 🌸

If you're Mother's Day nail inspo, head to the comments ⬇️ where we also encourage you to share any themed designs. 💅