Practical Minds

Maison Francis Kurkdjian
Location: Harrods

New Year, New roles! Please contact us via [email protected] or DM us!

Dior Parfums, Hbeauty all stores.

Acqua di Parma – Selfridges
This concept was an absolute pleasure to bring to life.

The intricate forms, vibrant colours, and elegant shapes highlight the artistry of our development, manufacturing, and creative print teams.

A true celebration of craft, collaboration, and a stunning summer collection ☀️

In collaboration with Acqua di Parma at the Harrods DC3 site, proudly showcasing their luxurious summer fragrance collection. Incredible work by our print team and workshop to bring this to life — always a pleasure! 🍋🌞

In collaboration with , we had the exclusive opportunity to produce and install the launch of Brugal Rum at the Mandarin Oriental Mayfair, London. As part of delivering this one night event, we created bespoke vinyl’s, tension graphics and props to deliver the brands storytelling. It’s always a pleasure to work with Wilde Toast in bringing their concepts to life!

We teamed up with Acqua Di Parma for a stunning Harrods Black Hall takeover, featuring luxe oak finishes, marble-effect counters & custom graphics. From window displays to showcase executions, every detail was crafted to perfection! ⭐️

We teamed up with Acqua Di Parma for a stunning Harrods Black Hall takeover, featuring luxe oak finishes, marble-effect counters & custom graphics. From window displays to showcase executions, every detail was crafted to perfection! ⭐️

Harrods Brompton Road Fashion Windows 
 
What an immense pleasure it has been to bring this stunning sculptural concept to life! The latest design for Harrods famous windows showcases fashions finest amongst abstract tube forms, flowing seamlessly through each space. 
 
Every element was carefully developed to be custom-fit to each unique window. The team expertly manufactured, and finished scultpures by hand to ensure a meticulous look. We are incredibly proud to have played a part in bringing these wonderful windows to life.
 

Throwback to this wonderful collaboration with and Macallan in Great to showcase our talented design and print department to execute this stunning display.

We’re proud to have brought Labelhood’s exhibitions and pop-up space to life in Harrods.

This project featured stunning details like spray finishes, vinyl applications, oversized prop play and personalised forms—all crafted in-house.

With our project management, design, development, print, manufacturing, and spray workshop, we handle every step under one roof to turn ideas into reality.
Here’s to more projects showcasing creativity, precision, and innovation! 💡