Better

ATLAS
James and Maria Close
The Art of Discovery.

A bold new chapter for Rockliffe Hall. Atlas is an intimate, world-class fine dining concept rooted in curiosity and craft, opening in summer 2026.

As part of our strategic brand partnership with Rockliffe, and working closely with James and Maria, we’re proud to have helped shape the brand behind it.

Better and Rockliffe launch ATLAS James & Maria Close: a fine dining brand built for discovery The world-class fine dining concept by James and Maria Close is Rockliffe’s boldest step yet. Opening later this year, it will help transform the resort into one of the UK's leading luxury destinations.

🎯 What makes your brand memorable? It’s not just differentiation — it’s distinctiveness.

Brand codes, behaviours, language. The things that stick, and drive decisions. It's time to stop blending in. And start standing out.

Read part one of our deep dive ➡️ https://better.agency/blog/differentiation-and-distinctiveness-part-one/

Differentiation and distinctiveness - part one Should brands be unique or just look unique? Our Creative Director, John, explores the theories behind brand success.

🧠 Four months on from , we're still feeling energised and inspired.

From brutal honesty to brand truth, here’s what stuck with us. And what we’re taking forward.

Read more ➡️ https://better.agency/blog/five-things-we-learnt-at-dad-festival-2025/

D&AD

Five things we learnt at D&AD Festival 2025 Creativity is ever evolving. And the brands shaping the future aren’t just ticking boxes. They’re the ones learning, adapting and changing the world around us.

🚚 Built to deliver. Designed to lead. CPD Bodies Ltd and VanDemand.Com needed a bold brand to match their unstoppable growth.

We created a unifying strategy and modular identity that reflects precision, progress and a shared belief that ‘good enough’, simply isn’t good enough.

Explore the project ➡️ https://better.agency/work/cpd/

🎉 has been crowned ’s Town of Culture 2025/26 — and we’re proud to be an official sponsor.

From Atom Valley to Rochdale Creates, we’ve partnered with local leaders to shape a bold new narrative for the borough. And this latest recognition proves the power of culture, creativity and brand to unlock investment and progress.

Read more ➡️ https://better.agency/blog/better-backs-rochdale-in-greater-manchesters-biggest-cultural-celebration-of-the-year/

Greater Manchester Combined Authority

Better backs Rochdale in Greater Manchester’s biggest cultural celebration of the year Rochdale has been crowned Greater Manchester’s Town of Culture for 2025/26, and we’re proud to be an official sponsor of the campaign that sees the area’s creative energy take centre stage.

💡 Brand codes aren’t decoration. They’re distinction.

From colours to typography, codes make you unforgettable. The question is: are yours working hard enough?

Find out more ➡️ https://better.agency/blog/defining-with-distinction-unlocking-the-power-of-brand-codes/

Defining with distinction: unlocking the power of brand codes Assets like a logo, colour palette, typeface and tone of voice can still lead the way in securing attention and retention despite the white noise and daily distractions.

🏙️ Shaping the next chapter of .

We partnered with iMpeC, Buccleuch Property and Middlesbrough Development Corporation to bring Crown Square to life — a new name and new identity designed to drive confidence, energy and investment in the heart of the town.

Read more ➡️ https://better.agency/blog/better-shapes-middlesbroughs-next-chapter-with-crown-square-brand/

Better shapes Middlesbrough’s next chapter with Crown Square brand Better, the strategic brand agency rooted in Middlesbrough, is proud to launch the new place brand for Crown Square, a landmark £200 million regeneration project unveiled at UKREiiF 2025.

☀️ Equinox Kombucha are shaking up soft drinks.

We created a refreshed identity and bold packaging that captures their energy, elevates their look and feel, and helps them stands out in a crowded market. A fresh brand for a fresh challenger.

Take a closer look ➡️ https://better.agency/work/equinox/

Equinox Kombucha: Packaging & Brand Strategy for Growth Refreshing brand identity, packaging design and strategy to strengthen Europe’s leading kombucha brand.

🌼 Freddie's Flowers was blooming. But rapid growth can test even the best-loved brands.

We helped create the structure and clarity they needed to scale — without losing their charm. New brand codes. Sharper strategy. Same Freddie's.

Take a closer look ➡️ https://better.agency/work/freddies-flowers/