Glorious Creative

Did you know that research shows all successful brands are built upon one of the 12 archetype brand personalities? ✏️ 🤔

And, that determining which brand personality to align your business with will influence every branding, marketing, and creative decision thereafter. We believe it to be a cornerstone of brand identity; the cohesive thread required for a consistent tone and vision.

Our 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀 𝗤𝘂𝗶𝘇 is designed to help you discover which of the twelve your business naturally aligns itself to. Could it be The Sage, The Explorer, The Hero, The Lover? And at the end of the test, we'll send you some tailored advice about how to strengthen your business' brand personality.

Take the test today: https://shorturl.at/oFGQY

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With this year's summer festival season in full swing, we're reflecting on the many different events we've worked on over the years. From the cultural celebration of to the locally-led - our creative team delighted in summertime hues and colour pallets, bold funky typography, and custom illustration that all combine to create collateral fit for a party.

Find out more about how we did it now: https://www.gloriouscreative.co.uk/project/buxton-festival/

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Burberry, along with many other fashion brands, have been mocked in recent years for the underwhelming ‘sans-serification’ of their logos. This trend seems to have swept across the industry, persuading other luxury apparel brands such as Yves Saint Laurent, Balmain, Rains, and Balmain – to all abandon their unique and expressive logos, for minimal, bold, sans-serif marks.

Whilst one could argue it makes more sense for tech companies to update their logos to san-serif typefaces, reflecting the cutting-edge platforms and products they provide – it feels out of kilter for fashion brands who are by nature inextricably linked to detail.

So what can the Burberry rebrand tell us about the importance of the alignment between a brand's values and its logo? Find out over on our blog: https://shorturl.at/hilzS

Trace the history of branding with our journey through the decades. Stopping by everyone from the pinups of Art Nouveau in the 1900s, to the psychedelic colour waves of the 1970s, all the way to sustainability brand superheroes of the 2010s.

Our complete branding blog series investigates how has history informed the brand identities strewn across the billboards and buses of today. And, crucially in a time where customer buying journeys are more sporadic and less linear than ever before – unpicks what could we learn from revisiting some of the key cornerstones of visual identity from over the last century.

When we peel back the digital layers of today’s marketing landscape, everything from data-matched audiences to conversion optimisation tools, what will we rediscover about the founding principles of captivating and converting a buyer?

Find it on our blog now: https://shorturl.at/dvJWY ✏️✏️

Over the last 12 months, our Branding through the Decades series has navigated the evolution of creative branding – unpicking how seismic social, political, and cultural events have shaped the way brands advertise.

That linear journey through the last century has led us here, to the present day, a period that continues to reshape how brands communicate to their audiences. From climate-related messaging to influencer trends to responses to the COVID-19 pandemic, brands now have to think smarter and work harder to connect as an authentic and discerning option for today’s consumers.

In the final installment of our latest blog series, discover some of the best examples of campaigns perfectly aligned to the mood of 2023 and beyond, along with our top tips on pitching your brand in the here and now: https://www.gloriouscreative.co.uk/branding-through-the-decades-2023/

Last week, Team GB revealed its maximalist rebrand in anticipation of the 2024 Olympics in Paris. 📍

Helping to add more versatility, interest, and longevity, the new creative direction is a great example of how an effective toolkit can allow a large organisation to appeal to a broad audience.

Inspired by the launch, we've deep-dived into several of the world's biggest sports events, from the upcoming Summer Olympics to UEFA's European Cup, unpicking their different approach to branding: http://bit.ly/461H61S

Words by Michael, Glorious Designer

✨ Welcome to our new Glorious HQ ✨

It feels great to finally be all set up in our new home on Newton Street, with all boxes (and more importantly plants) unpacked. We're looking forward to a busy few months ahead working on some brilliant new client projects 👀 Pop in and say hello if you get chance 👋

 

Here at Glorious we pride ourselves on working with companies who share our 💚 for all things sustainable like   

ur are a sustainable phone company with a passion for the circular economy, charging change with refurbished phones and planting trees with every purchase 🌳 

We had the pleasure of constructing their visual framework, all based on the circular theme and provided them with a new bold brand identity that expresses their strong company values, including a new website design, packaging design, tone of voice, messaging and social content.

More at the link in our bio ⬆️ ⬆️ ⬆️