Emperor Paint
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The ultimate super hydrophobic & highly breathable exterior paints & treatments. We reign when it pours.
Show us your Emperor Paint projects using #MyEmperorProject
The ultimate breathable, heat retaining & waterproof exterior paints. Preventing damp issues, energy waste and protecting & transforming homes for years to come. We are passionate about reducing the carbon emissions of UK households with our innovative, technologically advanced exterior wall coatings. Protecting homes from penetrating da
Struggling with damp? 🏠
It often feels like you have two choices, either paint your walls to keep rain out, but risk trapping moisture inside or leave them bare but let rain soak straight in.
Fortunately, it doesn’t have to be one or the other.
Consumer expert explains how Emperor Masonry Paint and its clever nano-technology works like a cocktail strainer 🍸
It stops liquid water from getting into your walls while still allowing water vapour to escape.
Sounds impossible at first, but a raindrop is millions of times larger than a water vapour molecule. The paint blocks one while letting the other pass through.
The result? Less rain getting into your walls, no trapped moisture and fewer damp problems.
15/06/2026
The right protection + the perfect colour = a project to be proud of 🏡
📸: Harriett Bates using Emperor Masonry Paint in ‘Light Grey’
11/06/2026
Your walls need to breathe just like you do.
The last thing you want to do is put a paint on your exterior walls that will stop them from breathing 🏡
The problem is, not all masonry paints actually breathe, even some of the ones claiming to be breathable.
Three things to actually know:
💧 ‘Breathable’ is a claim anyone can make. There is no set standard for breathability, so even a paint that lets a small amount of moisture vapour through could say it is breathable.
🧪 Luckily it can be measured, so it’s always worth looking for the SD value of a paint. The lower the number, the more breathable it is.
📊 It’s not just older homes that need to breathe. While older properties in particular need to release moisture naturally, breathability is essential for all homes. Moisture, peeling paint and damp affect every building, regardless of age.
Got questions or want some guidance? Drop us a DM, where our team are happy to help you figure out what’s right for your walls 📲
10/06/2026
Ever come across terms like breathable or sealer and wondered what they actually mean?
You’re not the only one.
The world of exterior walls is full of jargon, so we’ve put together a simple guide to help make sense of some of the most common terms you’ll see when researching products and solutions.
Have a look through and let us know which term you’d like us to explain next 👇
06/06/2026
Need some inspiration for your project?
Heritage White continues to be one of our most popular choices, and it’s easy to see why. Expertly applied here by 🤍
05/06/2026
Behind the scenes with our Emperor Professional community this exterior season☀️
We’re loving seeing so many of your projects this season so keep tagging us in yours!
Projects featured:
1.
2.
3. Mazin Daoud
5. Top Tier Property Maintenance
6.
7. Ryan Farrow Property Maintenance
8. Smarter Decor
Part 2 at the Old Hall 🏡
Here Abi starts tackling the years of algae and biological growth with Emperor Exterior Cleaner, helping to create a clean, healthy surface ready for the next stage.
P.S. If you’re planning a similar project this summer, remember cleaning isn’t just about getting rid of what you can see. Treating the surface beforehand helps reduce the risk of green growth returning in the future 🌱
📸: theoldhall on TikTok
03/06/2026
25 years is a long time for a paint to last on the outside of a house 🏡
People ask us how Emperor Masonry Paint does it. The answer is that there isn’t one secret ingredient or a single clever trick.
It’s the result of years of research and a formulation built piece by piece to outperform a standard paint.
Spoiler: It gets technical 🔬
31/05/2026
Most people assume masonry paint is masonry paint 🏡
But acrylic and silicone formulas work in fundamentally different ways.
So, we’re breaking down the key differences - how they adhere, how they deal with moisture and what that means for the long-term protection of your home.
Part 1 at the Old Hall 🏠
Before any paint goes on, it all starts with prep.
Abi kicked things off by giving the cottage walls a full jet wash to strip away flaking paint and dirt. It might not be the most glamours step but it’s one of the most important.
A clean, sound surface means the paint can properly stick to the walls and perform as it should. Skip this step and you’re painting over problems.
Stay tuned to see the transformation begin…
🎥 theoldhall on TikTok
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