Small Torque

Small Torque

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Don't know where to start with your bodyshop social media? We offer a completely 'done for you' social media service, by bodyshop people for bodyshop people.

As a bodyshop owner, you have a million things to do every day, but posting to your social media pages doesn’t have to be one of them. We take social media off your “to-do” list, so you can focus on what you do best – repair vehicles.

10/06/2026

One question we're getting asked a lot at the moment is, 'Does my bodyshop show up in ChatGPT?' 👀

The reality is, the same fundamentals that help you rank well in Google also help AI platforms like ChatGPT understand and recommend your business.
Content is still king. 👑

Your website remains one of the most important marketing tools you have. It tells Google and AI search tools who you are, what you do, where you do it, and why customers should choose you.

But it's not just about your website. Your reviews and online reputation are equally important. Consistent five-star reviews, customer feedback, manufacturer approvals, certifications, and regular updates all help build trust and authority online.

So if you're wondering how to improve your visibility in both search engines and AI, focus on the basics first: a strong website, quality content, and a great reputation.

Get those right, and you'll be in a much stronger position, wherever customers are searching. 👏

06/06/2026

Welcome aboard – Porters Bodyshop 👋

It’s been a privilege working with the team at Porters over the last month or so - a true powerhouse of a brand name in the accident repair sector.

With an impressive list of prestige manufacturer approvals and a state-of-the-art accident repair facility, equipped with the latest technology to match, they’re setting the standard for quality and innovation in Northern Ireland.

We’re looking forward to helping continue to grow the brand locally, share their key messages across the sector, and add real value through strategic social media activity.

Watch this space! 👀

Photos from Small Torque's post 04/06/2026

It’s great to be working with the team at H. Macartney Body Repairs in East Kilbride.

As a long established, family run accident repair centre, we were first tasked with updating and modernising their branding to include their initials, whilst still respecting the heritage and reputation they’ve built over the years.

We went through our full design process exploring different logo concepts, fonts and styles, before arriving at the final identity below.

The end result is a cleaner, more professional brand that reflects the quality of the business and gives them a strong platform moving forward.

Next stop: new website and marketing rollout… watch this space 👀

02/06/2026

What Do Customers Think Social Media Managers Do?

What they think:
📸 “Just upload photos.”
If only it were that simple 😂

What actually happens behind the scenes:
✔️ Strategy
✔️ Ad campaigns
✔️ Lead funnels
✔️ Editing
✔️ Copywriting
✔️ Analytics
✔️ Community management
✔️ Trend research

For bodyshops, social media isn’t just about posting cars online. It’s about, building trust, staying visible locally, and generating enquiries.

The best performing bodyshop pages aren’t successful by accident. There’s a lot more happening behind the scenes than most people realise. 👀

27/05/2026

Welcome aboard Accident Repair Hub 👋

We are super happy to be back working with the Accident Repair Hub team, helping them build their brand and promote their key messages both locally and within the sector.

Currently operating from strategically located accident repair centres across the Southeast, serving customers in Farnham, Brighton, Portsmouth, Fareham & Crawley, they are your go-to vehicle repair experts. Offering trusted service, experienced technicians, and quick turnarounds to keep your moving.

Looking forward to working with the team and continuing to add value going forward. Watch this space! 👀

20/05/2026

6 Signs Your Bodyshop Needs a Social Media Agency

1️⃣ Your last post says “Happy New Year 2023”
2️⃣ Your apprentice is currently running your Facebook
3️⃣ You only post pics of damaged cars
4️⃣ Your logo has been uploaded in 12 different qualities
5️⃣ Every post caption says “Another happy customer”
6️⃣ You spent £250k on equipment but £0 on marketing

If customers have to scroll through 14 months of silence to find your opening hours… it might be time for a change!

Your work deserves better marketing. We help bodyshops nationwide, look as good online as they do in the workshop.

If any of these felt personal… we should probably talk 😂

15/05/2026

When bodyshops ask us “Which social media platform should we focus on?” … the answer depends on your goal 👇

🔵 Facebook
Still the best all-round platform for attracting local customers. Great for recommendations, reviews, local customer acquisition, and community visibility.

People use Facebook locally to ask: “Can anyone recommend a good bodyshop near me?”

💼 LinkedIn
Ideal for building industry relationships with insurers, manufacturers, fleets and other repairers. Best used for business credibility, certifications, achievements and recruitment.

📸 Instagram
Perfect for brand building and showcasing high-quality repair work. Strong visuals are everything here - great for prestige repairs, state of the art facilities and workshop culture.

🎥 TikTok
Growing quickly for bodyshops. Not necessarily for direct leads, but excellent for awareness, personality and behind-the-scenes content. Repair transformations and quick process videos perform especially well.

One thing is clear in 2026: short-form video is becoming important on every platform - not just TikTok.

The bodyshops seeing the best results are the ones consistently showing their work, their people and their expertise.

13/05/2026

A Trusted Partner for Over a Decade! 😍

There’s nothing more rewarding than building long-term partnerships that grow and evolve over time 🤝

We’re incredibly proud to have supported Nathan and the team at A B Crush Panelcraft for over a decade with their bodyshop marketing and more.

Hearing how our work has made a real impact means everything to our team. We’re grateful for the trust placed in us and excited to continue driving results together in the many years to come.

11/05/2026

Most bodyshops know us for keeping their social media active with fresh, educational content and our specialist marketing services.

But there’s something else we regularly do for our customers that they don’t even realise they’re getting… and we’ve never charged a penny for it! 👀

Each and every time we like and share a customer’s post with Gary Chew’s LinkedIn profile, it doesn’t just reach a few extra people. It lands directly in front of an audience of 3,500 genuine automotive industry connections, built over a 15 year period. 📈

That means your content not only gets seen by your followers, but also by suppliers, partners, insurers, manufacturers and other industry professionals.

In other words… it’s like a free targeted boost to the exact people you want to reach. No ad spend. No gimmicks. Just the power of the right network.

We don’t just post your content, we help it travel further too. Great marketing isn’t just about what you post… it’s about who sees it.

So if you’ve ever wondered why our customers seem to get strong reach and engagement on LinkedIn… now you know 👏

08/05/2026

🎬 Introducing CRS Rotherham, CRS Accident Repair Centre brand-new flagship accident repair centre in South Yorkshire… and what a bobby dazzler it is! 👀

A purpose built, 28,000 sq ft facility that can cater for vehicle types of all sizes, from cars, vans and specialist EV repairs, to HGV’s, coaches, motorhomes and heavy plant vehicles.

We were tasked to create a marketing promo video to showcase the new facility and its capabilities, and help introduce the new site to work providers and the wider local community.

Huge thanks to our brilliant collaborators at GK Videography for helping bring this project to life. I’m sure you will agree the final product is truly outstanding. 😍

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