Userfocus

Userfocus

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We're a consulting and training company specialising in user experience.

We help companies reduce costs and increase profits by creating great customer experiences. Our clients are mainly blue-chip organisations like Comet, RBS and Hewlett-Packard who want to make their web site, intranet or handheld gadget simple and enjoyable to use.

What I learned in two years of moving government forms online 09/02/2021

"On average, it took me about 30 minutes to make a digital form and five weeks to meet with, earn the trust of, and get buy-in from the employees who would use it."

What I learned in two years of moving government forms online Two years ago, I started at the City of Boston with a simple yet comically broad mandate: Get rid of paper forms and PDFs. The nascent…

29/01/2021

UX Quotation of the Day: "In the quest for creative thinking, research should never be left to someone else, as nothing so stimulates the imagination as the impact of direct experience." Jerry Hirshberg.

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28/01/2021

UX Quotation of the Day: "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." Marcel Proust.

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27/01/2021

UX Quotation of the Day: "I have not failed. I’ve just found 10,000 ways that won’t work." Thomas Edison.

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26/01/2021

UX Quotation of the Day: "Without data, you’re just another person with an opinion." W Edwards Deming.

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Photos 25/01/2021

UX Quotation of the Day: "If I’d only known being nice to customers was going to work so well, I’d have started many years ago." Michael O’Leary, CEO Ryanair.

21/01/2021

UX Quotation of the Day: "We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it." Prabhjot Singh.

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20/01/2021

UX Quotation of the Day: "Remember that sometimes not getting what you want is a wonderful stroke of luck." Dalai Lama.

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19/01/2021

UX Quotation of the Day: "'You press the button and we do the rest' is a tragic slogan, destructive of the concept of a controlled craft and the functions of imagination." Ansel Adams.

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18/01/2021

UX Quotation of the Day: "In character, in manner, in style, in all things, the supreme excellence is simplicity." Henry Wadsworth Longfellow.

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Forward-Thinking CEO Hoping Company Can Capture New Audience By Making Product Worse In Every Conceivable Way 15/01/2021

Many a true word spoken in jest.

Forward-Thinking CEO Hoping Company Can Capture New Audience By Making Product Worse In Every Conceivable Way NEW YORK—Taking an expansive view of future prospects for the business, forward-thinking CEO Rick Benson was reportedly hoping Thursday that his company would be able to capture a new audience by making their signature product worse in every conceivable way. “Let’s face it, this industry moves...

15/01/2021

UX Quotation of the Day: "Don’t find customers for your products, find products for your customers." Seth Godin.

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