System1 Research

A close look at Spike, our short-term sales predictor.

Find out how to maximise immediate ad impact, without sacrificing brand-building:

How To Improve Short Term Advertising Impact - System1 Group Boosting short-term sales is a crucial job for advertising. Our Spike score predicts the immediate commercial potential of ads - find out about it.

We look forward to supporting GreenBook's ☕ bar at IIeX 2019 North America April 23-25 in Austin!

Join us there: https://iiex-na.insightinnovation.org/

Bud Light UK vs Miller Lite

"Outside Adland, does anyone actually care? We looked at both brands’ recent TV campaigns using System1 Ad Ratings data. Ad Ratings uses consumer emotional responses to create an effectiveness Star Rating for every ad that airs on TV (US & UK) in major consumer categories. The Star Rating predicts an ad’s potential contribution to brand growth, and for context, over half of all TV ads in the US and UK only achieve 1 star. System1’s Spike measure, meanwhile, predicts short term sales effect by measuring the intensity of emotion felt towards each ad and correct brand recognition – brand fluency." - Jack Mayor (Associate Director - System1 Ad Ratings)

Check out Jack's work in this More About Advertising article: https://www.moreaboutadvertising.com/2019/04/system1-whos-winning-the-bud-light-miller-lite-ad-spat/

To learn more about Ad Ratings: system1adratings.com

System1: who’s winning the Bud Light/Miller Lite ad spat ? Light beer never gripped the consumer consciousness in the UK in the same way as it did in the US. O...

Lexus' AI-written ad caused a stir last year. But the really interesting question is how it compares to human work. We have the results.

https://system1group.com/blog/advertising/robot-revolution-how-good-are-ai-ads

Robot Revolution: How Good Are AI Ads? - System1 Group Can AI write good ads? We tested Lexus' innovative ad, and used Ad Ratings data to find out whether it can beat human efforts.

Each month more than 1,000 new ads land in the Ad Ratings database. From Capital One to Apple, we look at March's hits and misses.

https://system1group.com/blog/advertising/ad-ratings-roundup-marchs-best-and-worst-new-ads?

To learn more about Ad Ratings: system1adratings.com

We’ve rebuilt our website to make it easier and quicker to use. Have a peek and let us know how you like it! (HUGE thanks to Colin Jenkinson, Luke Greenaway, Tom Ewing, and Hugh Youngman for making it happen.)

https://www.system1group.com/

We couldn’t agree more, Janet (IPA)! Check out our findings from last year’s EffWorks Week: https://effworks.co.uk/effweek-new-york-2018

Check out what our Chief Innovation Officer, Orlando Wood, has to say about creativity and long-term campaigns... https://effworks.co.uk/creativity-for-the-long-term/

IPA

Long-term creativity effects in marketing - new research How does creativity contribute to long-term growth? In partnership with EffWorks Orlando Wood of System1 Group published his findings at EffWeek 2018.

In Asia Pacific, Western and Asian brands compete fiercely. Distinctive assets are vital. Watch a short NewMR​ presentation by Alice Arnould and Glaucia Marquez.

The power of a brand’s distinctive assets to ensure market growth | NewMR The power of a brand’s distinctive assets to ensure market growth Click here to access the slides Click here to access the slides

‪Marketing effectiveness is dropping - but who's really to blame? At The Market Research Society (MRS) Impact 2019 we ran an award-nominated murder mystery game to find out. ‬

‪https://www.system1research.com/blog/system1-at-mrs-conference?

System1 At Impact 2019: Who Killed Effectiveness? System1 At Impact 2019: Who Killed Effectiveness?