Move For Life is a groundbreaking new Social Enterprise and Registered Charity which seeks to tackle youth crime.
It is aimed at offering positive programmes to young people to divert them away from crime and anti-social behaviour. Move for Life brings together a wide-ranging programme which focuses on providing a support network to young people who may be at risk of getting involved in gangs and crime. It offers opportunities for a ‘way out’ through positive activities which play to young people’s interests
and talents – offering them an alternative future. This is brought together with a strong brand image and message that will appeal to young people, reinforced by a hard-hitting advertising campaign. The Move for Life programme will include:
• A network website to draw communities and young people together and to provide a window on possibilities available to them;
• A hard-hitting advertising campaign using TV, radio and poster messages, which will serve as a wake-up call demonstrating the negative behaviour around knife and gun crime, opening young people’s eyes to the fact that there are many other positive alternatives.
• A bridge between inner-city young people and positive opportunities; doors will be opened in areas not always easily accessible: music; dance and ballet; cricket; tennis and also: drama workshops; apprenticeship and work experience schemes;
• Scholarships, grants and individual tuition to those with high potential and personal initiative;
• Branded merchandise to serve as a reminder and encourage young people to associate with more positive groups and activities. Some of the merchandise will be ‘earned’ by participants;
