Clusters

Our recent study into TV viewing uncovered that a huge 48% of viewers are choosing to watch alone. But what does that mean for Broadcasters?

Read more about our study in The Drum: http://www.thedrum.com/news/2017/01/05/when-it-comes-watching-favorite-shows-viewers-prefer-go-it-alone

When it comes to watching favorite shows, viewers prefer to go it alone People love discussing their favorite shows with friends and significant others, but research recently released by Clusters, a quantitative market research and segmentation agency, shows that audiences prefer to watch their favorite shows alone. 48 per cent of viewers prefer to watch their favorite…

Attending the CMO Event on Wednesday? Chris Cowan, Managing Director of Clusters, will be giving a talk on how to carry out well-defined, evidence-based targeting, in a crowded and inert market.

http://gbievents.com/events/cmo-event-november-09-11-16

CMO UK Event November - Global Business Intelligence The CMO Event is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

Looking for a career in market research? Read about graduate opportunities at our London Bridge office: http://clusters.uk.com/news-post/market-research-graduate-career

Work for a Market Research Agency in London | Clusters UK If you are looking to work for a market research agency in London, then Clusters UK has the position just for you. Contact us today.

Find out how the Institute of Directors shaped their new membership offering, using insights derived from a pricing and proposition study, in our latest case study: http://clusters.uk.com/case-studies/price-and-proposition-testing-iod

Price and proposition testing: Institute of Directors (IoD) | Clusters IoD used insights from price and proposition testing to shake up its membership offer, resulting in membership growth, particularly in key target segments.

Are you a recent graduate looking to start a career in market research? We're offering £22k, 25 days' annual leave (plus bank holidays), and flexible working conditions. Come and join us in our lovely London Bridge offices right by Borough Market!
http://clusters.uk.com/about/careers/

Careers | Clusters We hire market research professionals who use their analytical, leadership & communication skills to help our clients grow their businesses. Join our team!

The Apprentice is back on our screens, yet market research never seems to be taken very seriously by the show's candidates:
https://www.research-live.com/article/opinion/when-will-the-apprentice-take-market-research-seriously/id/5013152

When will The Apprentice take market research seriously? | Opinion Reality TV programme The Apprentice has an inconsistent view of market research that does nothing to help the industry's image. But it has the potential to be the perfect showcase, says Laura Finnemore

Are brand advocacy schemes effective at bringing in new business or are they just a waste of time and money? Chris Cowan, Managing Director of Clusters, discusses our recent study on paid brand advocacy and the different types of recommenders that exist.

http://clusters.uk.com/blog/do-brand-advocacy-schemes-work

Do brand advocacy schemes really work? | Clusters Can brand advocacy schemes actually bring in new business or are they just a waste of money? Chris Cowan discusses our recent study on paid brand advocacy.

UK consumers more mobile oriented than Americans:
https://www.research-live.com/article/news/uk-consumers-more-mobile-oriented-than-americans/id/5012323

UK consumers 'more mobile oriented' than Americans | News Single-source audience measurement company Verto Analytics has released a report on the behaviours of cross-device digital consumers in the UK.

Which sort of food ads do you find most appealing? As big fans of both food and research, we found this study very interesting: https://www.research-live.com/article/opinion/how-food-advertising-best-stimulates-the-senses/id/5012022

How food advertising best stimulates the senses | Opinion Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.

People aren't watching less TV, they're just watching more video overall. Read our new TV segmentation study featured in the Drum:

Study: People aren't watching less TV, they're just watching more video overall Loading...The average person watches three and a half hours of TV every day, while spending another two hours a day watching...