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Formula 1's business & lifestyle monthly The Paddock is the only business and lifestyle magazine in Formula 1.
Now in its tenth year of publication, in 2010 The Paddock was re-launched to give the magazine a sharper focus on the business of F1 as the sport faces one of its most dramatic years. The Paddock will guide readers through the twisting and turning investment routes in F1 whilst comparing the opportunities in the sport to those of its rivals.
13/07/2025
https://youtu.be/zKg_mbHgZjs?si=335JpxClJacHPRUo
🏁 New Footage and Interview: Laurent Mekies Joins Oracle Red Bull Racing 🏁 🔴 Exciting updates from Oracle Red Bull Racing! We're ...
03/07/2025
🏁 Lewis Hamilton Launches The House of Peroni Nastro Azzurro 0.0% in London! 🍕🍸🇮🇹
Ahead of the British Grand Prix, Scuderia Ferrari HP star Lewis Hamilton lit up Covent Garden as he officially opened The House of Peroni Nastro Azzurro 0.0% — a multi-day, racing-inspired pop-up blending high-octane F1 excitement with signature Italian flair. 🇬🇧🏎️
Guests enjoyed driver-inspired pizzas and mocktails — the #44 and #16 — in honour of Lewis and teammate Charles Leclerc, with a surprise Q&A hosted by Nick Grimshaw giving fans an exclusive look into Lewis’ world. 🔴
Running from July 3–5, the pop-up features:
🍕 Pizza masterclasses with Europe's #1 Pizza Chef, Michele Pascarella
🍸 Cocktail workshops by award-winning mixologist Federico Riezzo
🏎️ A Scuderia Ferrari HP show car + replica helmets
👕 A curated fashion gallery inspired by Hamilton & Leclerc
🎧 Trackside tunes by DJs like Roman Kemp
And of course — perfectly chilled bottles of Peroni Nastro Azzurro 0.0% at the Pit Garage Bar. 🍺✨
Experience the Italian way of life, fueled by passion, precision, and Peroni. 🇮🇹
11/06/2025
Just had an exclusive chat with Robin Fenwick, Founder & CEO of Right Formula — one of the top minds in Formula 1 sports marketing. A true leader with unmatched insight and character. 🏁🔥
Robin Fenwick: F1 is the best sport for commercial sponsorship | Paddock Magazine Paddock Magazine had the chance to speak exclusively with Robin Fenwick, Founder & CEO at Right Formula, the renowned sports...
06/06/2025
🏁 The 2025 Formula 1 Power List has landed! 🏆
In Formula 1, power goes beyond speed, money, or grid position — it's about influence. Who's shaping the future of the sport? Who holds sway in the paddock and beyond?
In this special edition of Paddock Magazine, we reveal the 100 Most Powerful People in Formula 1 — the definitive guide to those driving the sport forward on every level. 🏎️🔥
2025 Formula 1 Power List | Paddock Magazine The 2025 Formula 1 Power List is here. Power in Formula 1 is not simply about horsepower, budget, or grid...
07/05/2025
Audi is shifting into high gear with its F1 ambitions! 🏁🔧 The appointment of Mattia Binotto as Head of the Audi F1 Project signals a bold step toward full factory team precision — uniting development across Hinwil, Neuburg, and a new UK tech hub. 🏎️🌍
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Audi Streamlines Formula 1 Project with Centralized Leadership | Paddock Magazine Audi is taking its Formula 1 project to the next level by fully aligning its efforts with the precision and...
04/05/2025
Just in time for the 2025 Miami Grand Prix, Atlassian Williams Racing announces a powerful new multi-year partnership with Airia! 🤝🏎️
Together, they're bringing cutting-edge AI innovation to the fast lane — securely, smartly, and at scale. 🌐⚙️
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Atlassian Williams Racing Accelerates With AI Innovator Airia in New Partnership | Paddock Magazine Ahead of this weekend’s 2025 FIA Formula 1 Miami Grand Prix, Atlassian Williams Racing is proud to announce a new...
From Hollywood to the 305! 🌴🎬 IWC Schaffhausen hosted a glam rooftop event at Fabel ahead of the Miami Grand Prix, bringing together F1 insiders for a deep dive into the adrenaline and spirit fueling the upcoming *F1* movie from Apple Original Films and Warner Bros. Pictures. 🏎️🔥
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https://www.thepaddockmagazine.com/from-hollywood-to-miami-toto-wolff-george-russell-kerry-condon-and-jerry-bruckheimer-bring-formula-one-thrills-to-the-big-screen/
The Visa Cash App Racing Bulls brought the heat to Miami with a fresh new look at the 2024 Miami Grand Prix! 🔥🏁
Unveiling a custom livery inspired by summer vibes and Red Bull’s new Summer Edition White Peach, the VCARB car channels retro Miami flair with high-octane energy and bold style. 🍑🌴🏎️
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https://www.thepaddockmagazine.com/vcarb-ignites-miami-with-bold-new-livery-and-red-bull-summer-edition-white-peach-launch/
04/05/2025
Get ready, Miami! 🌴🎨 The Stake F1 Team KICK Sauber is turning heads at the 2025 Miami Grand Prix with a stunning special art livery that blends motorsport with Miami’s bold street-art culture. 🏎️💚
The C45 debuts in neon green — a high-speed masterpiece that’s as electrifying as the Magic City itself.
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Stake F1 Team KICK Sauber Unveils Art Livery for Miami Grand Prix | Paddock Magazine Stake F1 Team KICK Sauber is ready to make waves at the 2025 Miami Grand Prix with a jaw-dropping special...
Scuderia Ferrari and HP just unveiled a bold new livery in downtown Miami ahead of the 2025 Miami Grand Prix! 🟥⚡
Celebrating one year of their groundbreaking title partnership, this striking design reflects the cutting-edge innovation driving both brands forward. Unveiled by the Scuderia Ferrari HP team and Fred Vasseur — it’s a new era of performance and style. 🏎️💻🌟
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https://www.thepaddockmagazine.com/scuderia-ferrari-and-hp-team-up-with-special-livery-for-miami-gp/
04/05/2025
Formula 1 and PwC are joining forces! 🏁💼
Kicking off a multi-year partnership at this weekend’s FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025, PwC becomes the Official Consulting Partner of F1 — bringing world-class strategy and innovation to the fast lane. 🌎🏎️📊
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https://www.thepaddockmagazine.com/formula-1-announces-pwc-as-official-consulting-partner/
Formula 1 Announces PwC as Official Consulting Partner | Paddock Magazine Formula 1 has officially welcomed professional services giant PwC as its Official Consulting Partner, kicking off the multi-year partnership at...
04/05/2025
🚨 Big news in the world of speed and innovation! 🚨
Nasdaq and the Mercedes-AMG PETRONAS F1 Team have just announced a multi-year brand partnership — uniting cutting-edge fintech with elite motorsport excellence. This powerhouse alliance marks a thrilling new chapter at the intersection of performance, technology, and global business. 🏎️📈
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Nasdaq and Mercedes-AMG PETRONAS F1 Unite to Turbocharge Technological Innovation | Paddock Magazine In a landmark move that unites two global powerhouses of performance and innovation, Nasdaq and the Mercedes-AMG PETRONAS F1 Team...
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Our Story
The pinnacle of global motorsport; the FIA Formula 1 World Championship is worth over US$4bn in generated revenue each year. It is for this reason alone that Formula 1 is renowned as the only true annual global sports sponsorship platform. With the sport actively pursuing the rapidly expanding markets of China, Abu Dhabi, Vietnam, USA, Mexico and Russia, Formula 1 can boast the involvement of more than 300 world-class companies exploiting the championship’s marketing potential.
For more than 10 years, Paddock Magazine has served as the authoritative voice in the motorsports industry. Paddock Magazine is the only business and lifestyle magazine in Formula 1. Now in its tenth year of publication, Paddock Magazine brings a sharper focus on the business of Formula 1 as the sport faces one of its most dramatic years. The Paddock will guide readers through the twisting and turning investment routes in Formula 1, whilst comparing the sport to those of its rivals.
Influencers and opinion leaders look to The Paddock to discover the best products, services and experiences through both editorial and advertising, offered to the high-end community. Paddock Magazine’s influence and leadership shine even further in signature issues such as 100 Most Powerful People in Formula 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.