Ina4

Is your website built for the people who actually buy from you?

When O'Neills Kitchen Supplies came to us, their Magento site was in need of a refresh. Trade customers struggled to navigate it on mobile, and this could have cost them repeat orders.

So, the ina4 team rebuilt the experience around how trade clients actually shop. Still in Magento, we implemented the following to improve their site's functionality:

• 𝗠𝗼𝗯𝗶𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗱𝗲𝘀𝗶𝗴𝗻

• 𝗔 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗳𝗼𝗿 𝗳𝗮𝘀𝘁 𝗿𝗲𝗼𝗿𝗱𝗲𝗿𝗶𝗻𝗴

• 𝗔 𝘀𝗶𝗺𝗽𝗹𝗲𝗿 𝘁𝗿𝗮𝗱𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘀𝗶𝗴𝗻-𝘂𝗽 𝗮𝗿𝗲𝗮

• 𝗡𝗲𝘄 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀 𝗯𝘂𝗶𝗹𝘁 𝘄𝗶𝘁𝗵 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗺𝗶𝗻𝗱

• 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗣𝗣𝗖 𝗮𝗻𝗱 𝗦𝗘𝗢 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗮𝗻𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘄𝗼𝗿𝗸.

The results speak for themselves: 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀, 𝗮 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀 for several competitive keywords.

If your website isn't working as hard as your business, this is what's possible.

Noticed a dip in your website traffic lately? You're not imagining it.

Google's AI Overviews are now answering search queries directly on the results page — which means fewer people are clicking through to the sites that actually helped inform those answers.

It's a frustrating shift. But it's not the end of SEO.

Here's what you can do about it:
✅ Create content that AI can't easily replicate — real expertise, real experience, real insight
✅ Structure your content so Google actually cites you as a source
✅ Focus on local and transactional searches, where AI Overviews show up far less
✅ Build other traffic channels so you're not relying on Google alone

SEO is changing. The businesses that adapt now will be the ones still performing this time next year.

Read the full insight in the comments section.

The team just got stronger.

We've made four incredible additions to the Ina4 family, and we couldn't be more excited about what's coming next.

Welcome to:
→ Richard Hughes — Managing Director
→ Greg Brown — Head of Marketing
→ Matthew Walker — SEO Specialist
→ Roberto Bromilow — Business Development Manager

Together, they bring decades of experience, serious commercial firepower, and the kind of expertise that moves businesses forward. From scaling revenue and driving organic growth to opening new doors and building brand — this team is here to deliver.

Big things are coming at Ina4. Watch this space.

We can't wait to tell everybody about the fantastic work we've been doing in AI and how you can get AI to assist your business as well. Be sure to get your tickets to the Wigan Business Expo today!

🚀 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 𝐀𝐈 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐒𝐦𝐚𝐫𝐭 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 🤖

AI isn’t the future—it’s already here, and it’s changing the way businesses work. Join ours sponsors Ina4 at Wigan Business Expo for a free seminar on how AI and automation can help you streamline operations, improve customer service, and cut costs in 2025 and beyond.

✅ Discover practical ways to use AI in your business
✅ Learn how to achieve enterprise-level efficiency on a budget
✅ Get ahead of the competition with smart automation

📍 𝐖𝐡𝐞𝐧? 11:45 AM - 12:25 PM
📍 𝐖𝐡𝐞𝐫𝐞? Wigan Business Expo

Simply register for free and turn up on the day! 🎟️ Click here to get your ticket: https://www.eventbrite.co.uk/e/wigan-business-expo-tickets-862250714097?aff=FB

The Ina4 team had a amazing time at the last Friday.

Congratulations to all the winners and all the finalists from this year.

It was a massive achievement to be a finalist this year and it's deserved recognition to the amazing Ina4 team who have driven us forwards over the last few years.

Massive thank you to for putting on an amazing night of entertainment, food and drink for us all.

Can't wait for the next REAL Wigan Business Awards next year.

We are super proud to announce the launch of new website. We are honoured to be part of this incredible charity and all the great work that they do.

Find out more about all the amazing work that they do on the new website... https://www.yorkshireairambulance.org.uk/