Hubgen

99% of digital marketers do not give their campaigns enough time to mature.

Linkedin = 3 months
Facebook = 1 month
Google = 2 weeks

Don't underestimate the ability for algorithms to learn.

How to do lead generation:

Old way:
- Run Facebook Ads
- Blame Facebook for being too competitive

New way:
- Take 1 week to build a strategy
- Run Facebook Ads
- Hit your targets

Less haste, more planning.

In our experience, the 5 most common lead generation challenges faced by Marketing Directors are:

⚠ Inconsistent results
⚠ Fluctuating volume
⚠ Dependant on third parties
⚠ Unable to scale
⚠ Expensive

It is possible to address all of these challenges with a clear strategy.

We've created a calculator which takes your revenue and average order value and tells you exactly how much you can spend across Google and Facebook.

Drop us a message to book a free 30 minute call and we'll walk you through it.

What's the most powerful way to improve your lead generation performance?

Tracking.

Being able to capture, store and report on how each new customer found you will allow you to analyse the best peforming campaigns, ads, times of day, landing pages, split tests, call-to-actions, and so much more.

Without this you're effectively navigating your way in the dark.

It's a simple as ensuring every link you promote, whether it be through Facebook, Google or customer emails, contains a standardised set of tracking parameters.

Leave a comment below if you'd like to receive the tracking template we use for our own campaigns.

We've launched four new clients in February so far, with campaigns now running for them across Facebook and Google.

It follows several weeks of developing the right strategy for each client, using a framework we've developed over the past 10 years.

One client has even seen a 50% reduction in their cost per lead compared with their previous agency!

If you're currently struggling to generate leads then drop us a line and we'll be happy to talk you through our process.

If there’s one thing no one likes, it’s never-ending costs.

But what if you’re a growing business and need ongoing marketing to generate more leads and win new clients?

Enter, agency retainers. Apart from hiring an in-house marketing team, the industry standard is to hire an agency to handle all things digital marketing—but at a long-term, seemingly never-ending cost. And whenever you scale, that price scales with you.

But there’s another, simple alternative to this. What if you paid a one-off fee that involved:

1️⃣ Setting up your marketing channels
2️⃣ Selectively hiring digital specialists for you
3️⃣ Training your new or current marketers to maximise lead generation
4️⃣ All the above done by industry-proven experts

This silver lining is our home at Hubgen. If you’re looking for a cost-effective, sustainable, and flexible path to self-sufficient marketing, we know how to do that.

Get in touch with us if we got you wondering!

So you’re ready to recruit your first digital marketing specialist?

Here's the ultimate guide to preparing for their arrival:

https://www.hubgen.co.uk/knowledge-base/team-building/everything-you-need-to-know-before-making-your-first-digital-marketing-hire/?utm_source=fp-page-post

FREE DOWNLOAD:

We've written an ebook!
It that condenses 15 years of experience in lead generation, into 39 steps you can quickly and easily implement within your business.

Download now for free:

https://www2.hubgen.co.uk/download?utm_source=fb-hg-post

Bloom Hearing Specialists had been buying leads for five years. This worked well but they had no way to control the quality, quantity or price. With Hubgen's help, they are now generating 90% of the leads they need every month without relying on a third party.
Read the case study here:https://www.hubgen.co.uk/wp-content/uploads/2021/11/Bloom-Hearing-Specialists-Case-Study.pdf

Having poured time and energy into your digital campaigns, more than 60% of the leads generated are actually fake.

And that’s a big problem—because your analytics still count it (and you’ve already paid for the traffic).

But on the optimistic side: it doesn’t have to stay that way.

In our experience, you can cut that figure down to 10-15%—without any hopeful wishing. Here are our 5 tips to getting your forms accurately filled:

▶) Never overpromise.

▶) Be clear on the next steps.

▶) Don’t ask for more than 3-4 pieces of personal information.

▶) Use a multi-step form to split it into sections.

▶) Real-time validate emails & phone numbers.

With these steps, you can dramatically cut the rubbish from your form data—making way for that golden ROI.