Design Doctor

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7 social media content ideas that will definitely boost your business reach, Pt.5

1. 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻. For example, if you are happy with your internet service provider, computer supplier or cleaning agency, do not spare compliments.

2. 𝗟𝗶𝗳𝗲𝗵𝗮𝗰𝗸𝘀. Tell your audience how you are doing business and don't go crazy. Perhaps you are doing yoga, attending psychological training, or throwing out negative energy with CrossFit? Photos are welcome

3. 𝗔𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗵𝗲𝗹𝗽. Ask your audience to help you with a tricky question

4. 𝗟𝗶𝗳𝗲 𝘀𝘁𝗼𝗿𝘆. Post a photo of your breakfast, a photo from a meeting with colleagues or patients

5. 𝗥𝗲𝗮𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗿𝗲𝘀𝗼𝗻𝗮𝗻𝘁 𝗲𝘃𝗲𝗻𝘁𝘀. Discuss something high-profile: for example, an environmental campaign or the release of a new book by a favorite author, a magazine about naturopathy, a natural medicine

6. 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗯𝘆 𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝘁. Recommend your followers to subscribe to the industry expert's page. Say that you yourself get a lot of useful information first-hand

7. 𝗙𝗹𝗮𝘀𝗵𝗯𝗮𝗰𝗸. Post a photo of an old logo, first products, or a garage office

➖ Social media is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business!

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

➖

𝗟𝗶𝘃𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: 𝗵𝗼𝘄 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵

It all started not with Instagram, but much earlier. Periscope, Snapchat, YouTube - each platform has created and developed video formats for its users. And in insta they made their own - Instagram Live. Remember the expression "steal like an artist"?

According to a Livestream survey, over 80% of users prefer to watch rather than read. You can put books aside and safely say: video formats are taking over the world, and Instagram Live is a great way to show yourself, your company or product to it. Let's analyze in stages how to do it correctly

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹

1. Subscribers who have Instagram notifications enabled receive a notification when the live stream starts.

2. Ether creates the effect of FOMO (fear of missing out), otherwise - the syndrome of lost profits. The audience understands that something important is happening and is afraid to miss it. Back in 2016, TAMHSC concluded that social media users are more and more exposed to FOMO every year.

3. At the end of the broadcast, you can save it to History, add hashtags and geolocation, and upload it to IGTV. Subsequently, this will help in attracting a new audience to your account and increasing your reach.

4. Instagram actively promotes its live streams and, as a result, shows you to more users. It is worth trying to go live every week in order to stay "in sight" of your subscribers and improve your position on the social network.

5. The broadcast statistics are easy to track: the number of viewers is displayed after the broadcast ends, and more detailed data is available in the corresponding section.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗽𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗹𝗶𝘃𝗲 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁

1. 𝗣𝘂𝗿𝗽𝗼𝘀𝗲. What do you want to achieve with live streaming? Draw attention to a new product? Strengthen your relationship with your followers? Share important achievements or answer questions? With a marketing strategy guided, you can set the right goals, choose the right topics, and start preparing

2. 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 / 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻. You can post a post about the broadcast topic, offer several options to choose from, or ask your subscribers a question. Don't forget about motivation: a giveaway, competition, discount or exclusive offer for participants. The number of viewers can be increased by notifying about the live broadcast the day before in the feed and duplicating the information in the story

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝗹𝗶𝘃𝗲 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁

1. Not all subscribers have the opportunity to connect to the live broadcast immediately. Periodic reminders about the topic of the broadcast will help new participants to quickly get involved in communication. Better yet, post a comment with a topic.

2. If before the live broadcast you asked your subscribers questions in Stories, use special live-stickers. Pick the most interesting ones, post them live and reply

3. You can reply to comments immediately or, conversely, disable them

4. If you need to show the audience the surroundings, just tap twice on the screen

5. When you broadcast in the “question-answer” format and do not have time to give feedback to all participants, ask for direct messages, the answers to which can be posted in Stories

𝗕𝗮𝘀𝗶𝗰 𝗹𝗶𝘃𝗲 𝗳𝗼𝗿𝗺𝗮𝘁𝘀
1. Question - answer
2. Interview
3. Excursions - Are you promoting your company? Organize an online tour of the office

Live broadcast gives a sense of limitlessness. Communicate, share, invite behind the scenes, talk about how products work, criticize or become the target of criticism. Bold, honest, informative live broadcasts encourage participants to comment, save and share the recording with friends. Live broadcasts often become trendsetters, motivate and inspire. It is one of the most valuable tools for getting feedback from subscribers and interacting with them. Don't stop, experiment with formats and, most importantly, be yourself.

➖Instagram is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

7 social media content ideas that will definitely boost your business reach, Pt.4

1. 𝗣𝗵𝗼𝘁𝗼𝘀 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗵𝗼 𝘂𝘀𝗲 𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁

2. 𝗙𝗿𝗲𝗲 𝘁𝗼𝗼𝗹 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲. For example, share information about a program with which you do meditations or count calories.

3. 𝗕𝗼𝗼𝗸 𝗮𝗱𝘃𝗶𝗰𝗲. Offer to read a book related to your field of work. If it is freely available, leave a link

4. 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗱𝗮𝘆 𝗼𝗳 𝗮𝗻 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆. It can be a photo report with a small description: who does what and how they do their job (in detail)

5. 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗶𝗻𝗴 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗳𝗼𝗼𝗱𝘀. If you are a naturopathic practitioner or a nutritionist, then you most likely have personal preferences.

6. 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁𝘀. Prepare valuable resource material with methodological advice and show that you are an expert in your field

7. 𝗟𝗶𝘀𝘁 𝗼𝗳 𝘁𝗼𝗽 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀. Post it and explain, with a few examples, why the publications were successful. For example: "My 10 Most Popular Articles of 2020"

➖ Social media is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business!

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

𝗪𝗵𝘆 𝗮𝗿𝗲 𝗛𝟭-𝗛𝟯 𝘁𝗮𝗴𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗦𝗘𝗢?

Headings and subheadings on a site page help the reader understand the content of the text. This is useful not only for humans: in the same way, Google search robots scan the text and determine how logical it is. Therefore, correctly placed h1 – h3 is not only convenient, but also effective: pages rank better and appear more often in the SERP.

- 𝘁𝗮𝗴𝘀: 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?

The - tags are HTML markup elements used to denote headings in the text. The most important heading is - the higher the number, the lower the importance of the heading.

Heading tags show crawlers the structure of the text: they help them distinguish headings from body text and determine the degree of their importance.
Of course, modern algorithms allow robots to understand the content of a page without tags, but all other things being equal, well-designed pages will be located higher in the search results.

Structured text is easier to read and therefore more valuable to the reader. Well-written headings and subheadings must meet several conditions:

𝗘𝗿𝗿𝗼𝗿𝘀 𝗶𝗻 𝘂𝘀𝗶𝗻𝗴 𝘁𝗮𝗴𝘀

If it is important to you how your site is ranked by search engines, don't make mistakes in using tags. Here is a list of them:

multiple headings on one page;
violation of the heading hierarchy, for example, the tag is used inside the section;
Applying tags not to text, but to other elements, such as images.

Gross errors in the use of tags cause the browser to display the page incorrectly. One of the reasons is that they interpret non-standard code differently. This is especially true for older browsers that do not support HTML5. As a result, headlines may not appear as intended, and this can confuse the reader.
Let's remember the main thing

Headings and subheadings on a page structure the text, highlight the main point and help the reader to quickly and correctly interpret the information. Readability improves user experience and is therefore taken into account by search engines: they rank the easy-to-read pages higher.

➖ H1-H3 is an important way to promote your site through SEO, but website design plays a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business.

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

7 social media content ideas that will definitely boost your business reach, Pt.3

1. 𝗣𝗵𝗼𝘁𝗼 𝗶𝗻 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀. Submit a photo of your product at the time of creation or production. If you have a varied assortment and a complex production cycle, then you can create a whole heading. For example, the production of herbal tinctures

2. 𝗥𝗲𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗽𝗵𝗼𝘁𝗼𝘀 𝗳𝗿𝗼𝗺 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗼𝗿 𝗙𝗹𝗶𝗰𝗸𝗿. On these social networks, you will find many interesting images worthy of the attention of your audience.

3. 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗮 𝘂𝘀𝗲𝗳𝘂𝗹 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲. This could be an industry blog, a new service, or a guide written by your peers.

4. 𝗦𝗹𝗶𝗱𝗲𝗦𝗵𝗮𝗿𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. Upload the file to hosting and share the link with subscribers

5. 𝗥𝗲𝗳𝗲𝗿 𝘁𝗼 𝗮 𝘂𝘀𝗲𝗳𝘂𝗹 𝗰𝗮𝘀𝗲. Many people find this format more interesting than standard blog posts.

6. 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝗱𝘃𝗶𝗰𝗲. Post helpful advice related to your business that no one else talks about

7. 𝗥𝗲𝘃𝗶𝗲𝘄 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿. If there is a customer review that you are proud of, don't hide it. If not, ask clients to do it creatively. Motivate and reward the most active

➖ Social media is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business!

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

Writing a Content Plan for Instagram: A Guide for Beginners, Part 2

Ideas for entertaining and informative posts:
1. Own heading. Think about what you could talk about on a regular basis. This is what you are strong at and what is the basic need of people.
2. Discussion of trends.
The event can be anything. The main thing is that it correlates with the topic of your account and has a heated discussion around it.
3. Company news.
Describe the news in a positive way. Be sure to indicate how innovation will benefit customers.
4. Working process.
5. Business process.
6. The story of how your company came to be.
7. Posts about what motivates you and the team to go to work.
8. In what conditions did your product appear.
9. What customers have rated the value of your brand.
10. Philosophy and mission of the company.
11. Funny cases.

Ideas for personal posts:
1. Philosophical reasoning.
2. Talk about your attitude to the product.
3. Talk about intrapersonal changes.
4. Lists of literature.
5. Plans and dreams of the company's employees.
6. Your personal mission.
7. Attitude to cooking.
8. Travel.
9. Your rules and principles of life.
10. Information about the internal components of the brand, which find a personal response in you.

➖ Instagram is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business.

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

7 social media content ideas that will definitely boost your business reach, Pt.2

1. 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗴𝘂𝗲𝘀𝘁 𝗽𝗼𝘀𝘁𝘀. If your article is published on a reputable industry resource, notify your subscribers immediately

2. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗽𝗵𝗼𝘁𝗼𝘀. Look for photos that have your company logo. It's good if the image is funny

3. 𝗜𝗻𝗳𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀. You can announce someone else's infographic or create your own

4. 𝗣𝗵𝗼𝘁𝗼𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 / 𝘀𝗲𝗿𝘃𝗶𝗰𝗲. Show the picture not through the eyes of the artist, but through the eyes of the consumer. It should look like life

5. 𝗛𝘂𝗺𝗼𝗿. Don't try to tie all publications to your business. Your followers will surely appreciate the variety of ideas. For example, you might suggest looking vegetables in the eye

6. 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 𝗼𝗿 𝗱𝗶𝘀𝗽𝘂𝘁𝗲. If you argue with colleagues on a forum or in the comments to a blog post, refer to that dispute. A discussion topic attracts attention and engages subscribers in interaction: people argue, understand the problem, look for arguments. In general, they are active

7. 𝗢𝗽𝗶𝗻𝗶𝗼𝗻 𝗼𝗳 𝘂𝘀𝗲𝗿𝘀. Ask subscribers to share their opinion of your product

➖ Social media is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business!

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

𝗛𝗼𝘄 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝘁𝗲𝘅𝘁 𝗼𝗻 𝘁𝗵𝗲 "𝗔𝗯𝗼𝘂𝘁 𝗨𝘀" 𝗽𝗮𝗴𝗲 𝘁𝗼 𝗯𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹: 𝗮 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗴𝘂𝗶𝗱𝗲

𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗲 𝗮𝗯𝗼𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 "𝗔𝗯𝗼𝘂𝘁 𝗨𝘀" 𝘀𝗲𝗰𝘁𝗶𝗼𝗻?

Let's add some cognitive dissonance and schizophrenia. The About Us page shouldn't be about your company. Do not look for contradictions here and do not rush to call the orderlies. It's simple: first of all, the page "About Us" should talk about the client and his interests, and secondly, about your business.

Remember the English saying about gentlemen? This is the name for people who never use the word "gentleman". Keep this in mind: About Us is a story about a client's needs, not about your childhood and adolescence.

But how do you know what the client needs? We have come to an important topic. But first things first.
What is positioning?

Do you want a step-by-step algorithm for creating the text "About Us"? Nope, that would be too easy. But seriously, it doesn't work that way. First you need to understand the positioning, and the number of paragraphs and the logic of the plot development are already details.

Positioning is something like the character of a brand, its atmosphere, associated emotions and presentation characteristics. The way you want to appear to the consumer. This is a thing closely related to self-presentation and, as a consequence, to the text "About us". Of course, you don't have to bother and order audience analysis, writing texts and promoting on the Internet from professionals. But the budget is not always enough, and you can write a small and good text yourself.

So where do you start?
𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗨𝗦𝗣

𝗨𝗦𝗣 is a unique selling proposition. The main mistake of a young business is to think that quality, speed and low price can be promised. Like, the more the better. And on top, play with fonts and glue feathers and rhinestones. People are well aware that you cannot be perfect from all sides. But they willingly believe that you can lead in something in particular.

How are you different from your competitors? Maybe you have the fastest delivery? The lowest price? Related products for free? A smart system of discounts? Is the product guaranteed for 10 years?

If you don't know where to look for USP, compare prices, think how wide the range of your services is, or remember some personal chips. You are probably the coolest in some ways.

𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗨𝗦𝗣 𝘀𝗵𝗼𝗿𝘁 𝗮𝗻𝗱 𝗰𝗹𝗲𝗮𝗿. Write it down. We will return to it.

𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀
Peeping at the pages of competitors is a sacred thing. You should not just go out beautifully under the spotlight, but clearly see your rivals and objectively assess their pros and cons (and your own, of course).

𝗗𝗿𝗮𝘄 𝗮 𝗽𝗼𝗿𝘁𝗿𝗮𝗶𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿
Not even that. You don't need a portrait, but portraits.

Who is your potential client? What can it be?

This is how marketing works: you have to be able to transform into your consumer and evaluate how this or that feature looks from his point of view.

You can rely on your own ideas: for example, decide that tired young mothers or entrepreneurs with small and medium-sized businesses buy your product. However, in this case, there is a risk of missing interesting and important details about the client.

Ideal is to combine creativity and analytics. Dig deeper into the metrics: How old are the people visiting you? What gender? What are they interested in? Collect the data into one file and look carefully, highlighting at least three main segments.

Understood? Now write briefly about everyone's needs. What are they looking for on your website?

Now we have a USP and some kind of information about the client. What's next?
Choose a communication style

What is your communication style with the client? Do you emphasize humor? Do you use a lot of complex terms and references to contemporary art? Or do you want to be a solid and serious, trustworthy guy?

There can be a variety of variations, there is no universal style of communication. Look again at the portraits of the target audience and decide how you will communicate with these guys. This is your choice.

𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗼𝗶𝗻𝘁𝘀:

The style should be consistent across all publications. If in the text "About us" you talk about what fluffy hares you are and talk to the reader in a friendly tone, it will be very strange if you start playing solid and write "You" with a capital letter in another section of the site.

Don't forget about expertise. Even if you choose provocation and black humor, do not forget that your goal is leads. And in order for a visitor to turn into a lead and go to make a deal, it is necessary that he not only laughs, but also hooks on a cool case or a convincing figure.

𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗳𝗼𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗲𝘅𝘁: 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿?

The About Us section, as mentioned above, shows the client that you understand his needs and can satisfy them.

How can this be achieved? Below is a list of the main tasks that need to be solved when composing the text.
Show the client that you understand their needs

Once in the section "About the company", the visitor should see that you know how to solve his problems. Try the following 𝘁𝗿𝗶𝗰𝗸𝘀:

𝗗𝗶𝗮𝗹𝗼𝗴𝘂𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁. Address the visitor, welcome him to the site. Ask questions, discuss the most common answers. Create a creatively crafted FAQ format that doesn't look boring. It is not necessary to collect absolutely everything - bring the most burning questions to the fore. Collect user insights: what does your audience want and what are they afraid of? Break your fears: The fearless visitor is almost a complete lead.

𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴. Demonstrate an understanding of the client's needs. For example, tell a story. Once upon a time you did not have a stool. You made it yourself and realized that you can improve people's lives. Since then, you have been making cool stools. But there is an important point: the story should not look stretched or fictitious. People feel false. Tell a story in plain language that you would believe yourself. Bad storytelling is not good - if you are failing sincerely, you better give up this format altogether, it is not universal.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁 𝗮𝗽𝗽𝗲𝗮𝗹. Why should a customer buy your product? Maybe every purchase comes with a nice gift? Or do you have the lowest price in your niche? Or is the product so high-quality that it will last 40 years and will pay for itself in a month? You know your product best. Tell us why it deserves to be bought.

𝗦𝗼𝗹𝘃𝗲 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿'𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺
You shouldn't offer discounts every day, it can cause rejection. An action timed to coincide with an event does not bother anyone. The discount accumulated after several purchases, too. But when you offer everyone a promo code that cuts 50% of the price, the question arises why you just didn't cut it in half.

𝗖𝗼𝗻𝗳𝗶𝗿𝗺 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗲
How to do it? Here are some ideas:
- Appeal to authority.
- Statistics
- Feedback
- Diploma
- Certificate
- Case

𝗣𝗿𝗼𝘃𝗲 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗮 𝗿𝗼𝗯𝗼𝘁
Let your clients know that they will work with real people, and not with faceless managers who differ from each other by serial numbers.

➖ The "About Us" page is important, but only if you have a good design, otherwise the client will not pay attention to your key advantages

With love for you and your business,
Your Design Doctor
Aleksei Korzin
www.designdoctor.online

➖➖

7 social media content ideas that will definitely boost your business reach, Pt.1

1. 𝗤𝘂𝗼𝘁𝗲𝘀 𝗶𝗻 𝗮 𝗻𝗲𝘄 𝘄𝗮𝘆. Many people are already bored with funny and inspiring quotes from famous people. But what if we give a new assessment to the known wisdom? Or bomb an ingrained idea?

2. 𝗥𝗶𝗱𝗱𝗹𝗲𝘀 𝗮𝗻𝗱 𝗽𝗼𝗹𝗹𝘀. Offer the audience a trick exercise or survey. Better to do something provocative than asking nonsense. And polls help to collect the necessary statistics on the audience and figure out what your subscribers want from you.

3. 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸. Tell us how people behave on your other social network. What morals are raging there? Try to explain the difference

4. 𝗕𝗮𝗰𝗸𝘀𝘁𝗮𝗴𝗲. Post photos and short videos of processes that are usually hidden from prying eyes. What is happening should answer the question "What is being hidden from me behind the scenes?"

5. 𝗦𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝘀. Medical data graphs and charts

6. 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀. Links to popular articles never hurt. Content that works well can be supplemented and elevated

7. 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. Ask the audience such questions that people would like to joke and be smart

➖ Social media is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business!

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

Writing a Content Plan for Instagram: A Guide for Beginners, Part 1

𝟯 𝗺𝗮𝗶𝗻 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁:

1. 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗰𝗰𝗼𝘂𝗻𝘁
Usually used to promote educational courses, but not only.

2. 𝗦𝗶𝘁𝗲 𝗳𝗼𝗿 𝘀𝗮𝗹𝗲
In other words, you open a store on Instagram. As in any other online store, you need to dilute the selling texts with entertainment and informational content, as well as share personal information.

3. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗹𝗼𝗴
In this case, you talk about your life, simultaneously revealing one or several topics.

𝗛𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

1. Select the type of account.
2. We form the structure of the content.
3. Decide on accents.
4. Make a content plan for the next week.

Sales post ideas:

1. Description of the product. We write briefly, easily, as if we are talking to a friend, but do not forget to hook customers:
- Indicate the key benefits of the product.
- Specify the target audience. It must be recognizable.
- Set the time frame during which the product will be on sale (if any).
- Indicate the price. We make your purchase convenient.

2. 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀
Let your subscribers know if you plan to add products or services to the assortment. Ask the audience for their opinion, because you are working for them. Adjust your suggestion based on likes and comments.

3. 𝗥𝗲𝘃𝗶𝗲𝘄𝘀
Submit your review text and accompany it with your comment. What can you write? Tell us a little about the product and the customer. What did the client want? Was the order difficult? Did you complete it quickly? What is special about this product?

4. 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 𝗼𝗳 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀
Describe the differences in target audiences. Which products will best suit different categories of consumers?

5. 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
How did you go wrong and how did you fix it? What helped to pull yourself together, admit a mistake, and take the right measures?

➖ Instagram is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business.

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online