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⭐️4 tools Aesthetics Practitioners NEED to help you grow their Instagram ⭐️

1️⃣ Canva - Canva is THE best tool for creating your social media posts. It’s simple to use, and you can create beautifully branded posts. The best part? there’s an amazing free version!

2️⃣ Meta Business Suite - when you’ve created your content you can schedule it all so it’s posts while you can get on with your life ❤️

3️⃣ Youtube/Good old Google - Good content starts with a good hook!

If you remember that we are consuming content every time we look at social media, you will understand that you have a lot to compete with.
💥You really need a way of standing out.

You can have a great image but the caption that accompanies it needs to draw people in.

You can gain so much inspiration from Google and Youtube, see what titles the top posts are using and use similar for yours.

4️⃣ The Ultimate Instagram Planner - Before you get involved in any of the above you need to PLAN YOUR CONTENT! and so I highly recommend the Ultimate Instagram Planner.

🖊️The Instagram content planner is the ultimate tool for busy aestheticians who want to take their Instagram game to the next level.

👉🏻 Spend more time doing what you love and less time stressing about what to post.

👉🏻 Featuring a simple, step-by-step system that will guide you through the process of planning your content, you can be confident that each post is purposeful and on-brand.

The Ultimate Instagram Planner will give you plenty of inspiration for fresh, engaging content SAVING you hours of time and allowing you to focus on seeing your clients’ needs, living your life and reaching your financial goals.

🔥 Want to learn more drop the word ‘planner’ below or into the DM’s 💌

🤔 The UGLY TRUTH about your Aesthetics Followers! 😱

👉🏻 The number of followers you have DOES NOT equate to how much income you can earn or how many bookings you can get!

i.e, just because someone has 1000’s of followers doesn’t mean they earn 1000’s in income each month.

🥳 You see more important than quantity, is quality!

👉🏻 Little hack for you… delve into your followers and do a little audit of your own.

What you should be asking yourself are questions like these:
👉🏻Are these my people?
👉🏻Are they interested in what i do?
👉🏻Where do they live, are they local?
👉🏻Do I have a lot of other industry professionals following me, if so are they really going to buy from me?
👉🏻Are there alot of private accounts?
👉🏻Are there accounts with only a couple of photos - could be bots!
👉🏻Have I ever bought any followers (go on be truthful to yourself) these will be fake and never buy😣

🤔💭If you’ve been wondering why your followers aren’t booking, this little audit can maybe shed some light and you can start to think about how to change your audience.

❤️ If you’ve found your followers don’t match your business and want bookings ON REPEAT.
My Instagrowth program for Aestheticians can help you unleash the power of Instagram for your business, create a stunning, successful social media presence AND grow your business in ways you never thought possible.

💥🔥Ready?

Drop ‘Instagrowth’ below or in the DM’s to learn more👇🏻

Content

Evaluate your content regularly. Have a plan.
Make sure that what your posting is valuable or visually pleasing to potential clients.. I see it so often that content is blurred out because it is sensitive in nature.

Try using the carousel feature for before and after images (if you're going to use them as they are not liked by IG).
By using the carousel post feature you can maintain a clean look by having a visually pleasing image as the first picture and then have more sensitive pictures to follow. Warn people what is to follow.

Your overall feed will look better and people will spend more time on your posts when scrolling through the images (great for the algorithm!)

𝗛𝗮𝗯𝗶𝘁𝘀

Some habits contribute to our success and some hold us back.
What have you been wanting to achieve but haven’t yet?
What is stopping you?

A few years ago I made it a habit to work on my mindset every single day. It’s been life-changing!
Our mind can paralyse us and prevent us from doing the things we want to achieve.
Since making this a new habit I have introduced lots of others, all of which are lifting me to the places I want to go.
What's one new habit you can introduce make a change to something in your life?
Tell me below, I'd love to know.

𝗘𝗻𝗲𝗿𝗴𝘆
The energy you bring to your business is SO important. What energy are you bringing?
Are you bringing a positive vibe or are you constantly complaining to anyone who will listen about the traffic, the bank, your neighbour, your weight etc etc.
The energy is felt by the people around you so you may not be a negative Nancy in front of your clients but they will totally feel it if it is part of your energy.

People are naturally drawn to positive energy, so if you want to keep your customers coming back then keep radiating that positive energy.

How to retain your clients in 8 easy ways!

Gain their loyalty through a loyalty programme.
Reward them for referrals
Get feedback
Listen to your clients
Stay in touch (regularly)
Encourage booking next appointment
Appointment reminders
Host a VIP event

Audience - Who’s watching you?
If you’re using a social media platform to help promote your business then there is something key that you need to understand! Before anyone buys from you or visits you, they first need to get to know, like and trust you. Social media platforms are key in providing trust to your audience.
If you’re struggling to attract new clients through your social then take a look at what you’re sharing and ensure you’re sharing:
-engaging posts
-a variety of post types
-aesthetically pleasing posts
–useful posts
-educational posts
-personality posts
-behind the scenes
-FAQ’s
-solutions to your clients’ problems
-what people can expect when they do business with you
-things that reflect your credibility
-live videos
-new product or service posts-testimonials
-funny posts
-positive posts

Avoid these common mistakes:
Endless pictures of before and afters.
Gruesome pictures of surgical or beauty treatments
The same posts over and over
Bad quality photo
Controversial posts
Huge gaps in between posts

Belief
What is your belief system?
Your belief system is what you believe to be true, false, right or wrong.
What are your beliefs about yourself or your business? What do you tell yourself? Is it really true?
We believe what we see, hear and tell ourselves over and over again!
“I can’t lose weight” “I don’t have time” “wealthy people are evil” etc etc
If you have you ever wondered why you’re not getting the results you’re looking for then it’s time to explore the beliefs you have.
Belief systems can be changed! We don’t need to remain stuck with our old beliefs. Start by telling yourself a NEW story. Tell yourself THIS new story over and over again. Your mind will start to believe the new story you tell and your new story will become your reality.

Start today!

Admiration

What local business do you most admire? Are you a champion for them or are you envious of them? It's easy to do. recommend them any chance you get, share them on your social or you could ask them how can you help promote them. Not only is it a really lovely thing to do but you never know what could come back your way!
Champion another business today!

In fact, tag your favourite local business right below and tell us WHY you love them!

Habits
Our daily habits shape our experience.
Have you ever stopped to think about whether or not your habits are serving you?

3 years ago, maybe more, I started to take a look at some of my habits and how they were or were not serving me. It was eye-opening really! I had clear goals but I hadn’t grown enough as a person in order to attain them then. I immediately implemented new ones.

I have noticed such a huge change since I have implemented gratitude into my daily routine. It takes literally a couple of minutes sometimes. SO easy to do to think of the things you are grateful each day. I write them down most of the time, or if I can’t get to my book then I will think before I get out of bed and often when I’m lying there in bed. I really urge you to consider it, it can feel a bit strange at first and sometimes a challenge to think of 3, so just start with one if that's the case. Before long you will see that you will be able to list lots that you're grateful for.
The other habit I introduced and consistently do every single day is personal development. I listen, read, tune into something that's helping me grow in the areas I want to develop in right now. It evolves over time and as I explore new things I like to dive deeper into those. I think if we’re honest with ourselves most of us would love to grow in certain areas. I can’t rate it highly enough, there's SO much out there in anything you want to know about. You can literally be, do and have anything you want!
Start today!
I would love to know who you are learning from right now!
Comment below

Does what happened in the past STOP you from moving forward?!
Sometimes our experiences can become our excuses NOT to do something. The FEAR that we feel like a failure becomes our reason not to do the ‘thing’. We make all sorts of excuses and thats just what they are…excuses!

We can literally come up with excuses not to do anything.

Take Marketing for example, it’s one of those things thats VERY easy to give up on! You try a few different things but they didn’t turn out the results you hoped for. The thing is with marketing, you not only have to be consistent for a SIGNIFICANT amount of time but you also have to be experimental. Try different things, different creatives, different audiences, different times etc etc. There are loads of variables. Imagine going to the gym once and saying “oh i tried it and I didn’t get the results i wanted!”

It can be completely overwhelming at first, like anything that you feel unsure about, however you really don’t need to go it alone! If you have tried marketing your business and not got to the point where you’re getting a consistent flow of clients then maybe it’s time to get some help!

Why not start off with a simple strategy session?!
let’s brainstorm some ideas together! It’s totally free and it could simply give you the boost you need.

How?

just DM me ‘Clients’, let’s get started today!

𝗥𝗲𝘁𝗮𝗶𝗻

What is THE number 1 way to retain your existing clients?

By emailing them at least once a week!
Don't know where to start? I know it can sound overwhelming. I felt the same at first but after a little learning, it's THE easiest thing and SO valuable for your business.
Here's how I can help...

Learn how to grow your email list with my FREE
Grow Your Beauty Business with Email Roadmap

Download it at https://catrinbryan.com/email-marketing/