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We love all things sleep, and considering the importance of sleep to our health and wellbeing
something cute is coming… ☁️📦
and no, we’re not giving spoilers yet.
Just know this drop has been in the works for a while and trust us… you’re going to want to be fast when it launches ✈️💖
limited quantities.
no restocks.
launching soon.
25/05/2026
The weather improved and suddenly we all deserve a little self-care haul 🌞✨
Sleep essentials, travel favourites, beauty must-haves and all the little things that make you feel good this summer 💋
Use code BH40 for 40% OFF across SMUG, for a limited time only.
Flash sale ends 31/05 ✨
22/05/2026
Not sure why may felt like the longest november ever but we are officially ready for summer energy, golden hour walks, laying in the park for 4 hours and romanticising life again 💕🫣✨☀️
Girls math is buying another washbag because this one has palm trees on it 🌺🫣💕
20/05/2026
Daily reminder: your outfit deserves a final roll 🎀
Our new iconic lint rollers are officially online ✨💕
POV: your entire summer routine fits in one cute washbag ☀️✨
SPF, lip oils, mini perfumes, aftersun, airport essentials… she carries it all.
Waterproof, travel-ready, and made for every beach day, city break & long-haul escape. ✈️🐚💛
18/05/2026
This is your official monday serotonin drop 🐣💕🐰
Meet your new travel obsession: the SMUG Toiletry + Washbag Set ✈️🤍
Designed to keep your skincare, makeup, haircare & daily essentials perfectly organised. Featuring a waterproof lining, spacious compartments and a structured design that looks just as good on your hotel bathroom counter as it does in your carry-on.
Because leaking serums, messy suitcases and digging for products at airport security? Absolutely not.👀✨💕
13/05/2026
Cherry-picked for your next getaway 🍒☀️
Matching turban, matching washbag, zero bad hair days.
12/05/2026
Bright Eyes Revive Patches, infused with caffeine and hyaluronic acid to help visibly depuff, hydrate and refresh tired under eyes ☕️✨
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