Prav Solanki

Marbella. Retreat.
A few months ago Dev Patel asked me to create something different. Something that would make the audience think differently about their work and their life.
I called it Life’s Riches.
Inspired by Matthew McConaughey’s Greenlights — a book about red lights, green lights, and what the rearview mirror eventually reveals about every setback you’ve ever had.
The room went through some real emotions. People told me afterwards it resonated deeply. The Google reviews started coming in before I’d even left the building.
That means everything.
Alongside some brilliant sessions from Ed Jackson on adversity and resilience, the incredible Avijit Banerjee who had the room laughing and thinking at the same time, Payman Sobhani on Curodont, Nikhil Sethi on Elevate and Kautham Haran on Voicestack.
Dev opened the day with a vision for Dental Beauty that genuinely excites me.
The best conversations though? Over dinner. Away from the slides. Just people being honest about life and what actually matters.
Thank you Dev for trusting me with your partners.
Don Carlos Hotel, Marbella 🌊

The best clinicians in the world don’t always have the busiest practices.

Why? Because clinical excellence gets you in the room. Communication mastery fills it.
Late last year, Dr. Mukta Sandu — Head of Scientific Education at Geistlich — reached out after coming across my work online and invited me to deliver a live webinar on exactly this.

It’s a topic close to my heart. The clinicians who truly stand out aren’t just technically brilliant. They connect. They build trust. They communicate in a way that makes patients feel genuinely understood.

📅 4th March | 7pm

✅ Why clinical excellence alone is no longer enough
✅ The communication habits that set the best clinicians apart
✅ Practical tools you can apply immediately
✅ Live Q&A

Register here: https://campus.geistlich.com/en/webinar/when-clinical-excellence-meets-communication-mastery/

Have you been caught up in the Google Review exodus?

I've written an article that might help you navigate the situation.

Missing Google Reviews - Step-by-Step guide to recover them Missing Google Reviews - have you lost Google Reviews suddenly? Read this step by step guide on how to recover your reviews.

My sales mastery course for dentists & treatment coordinators.
- Room ready
- I’m ready!

Today is all about understanding human relationships and communication, connecting with people and articulating value in a way that patients can understand.

Naturally, we will cover the uncomfortable topic of discussing money and how to get comfortable with that.

Often, when clients come to me for the implementation of a marketing strategy, they rarely need a marketing strategy. More often, the issue holding back growth is the sales strategy or a lack of one.

Watch this Tif Qureshi take on smile direct club a couple of years ago.

I asked @tifqureshi opinion on direct to consumer ortho over 2 years ago. It was like he has a crystal ball based on his responses. There’s no short cuts when it comes to delivering good quality dentistry that lasts.

SmileDirectClub Bankruptcy | Prav.com SDC is closed for business in the US and UK, and it looks likely that the worst-case scenario outlined in my original article is now a reality...

Update on my original Smile Direct Club article that I published in October.

After the announcement in October, I ordered myself an impression kit and booked an appointment at the local Manchester scan centre ... in the name of research, of course!

SmileDirectClub Bankruptcy | Prav.com SDC is closed for business in the US and UK, and it looks likely that the worst-case scenario outlined in my original article is now a reality...

Last week I was invited by to present on dental implant marketing & communication to elevate treatment plan acceptance. Speaking alongside colleagues Colin Campbell & .majachmielewska

This eXclusive event was a special day that Straumann put on for a select group of valued clients that focussed on business education.

I always walk away from these events learning lots more about our industry, meeting & networking with new people and getting indoctrinated into Straumann’s family values which you can only appreciate when you see the team working together on the day & behind the scenes.

A special thanks to .bellamy who always looks after me on the day and even wears the same shoes so that I don’t stand out for my poor sense of fashion and .gardiner.399 for inviting me to speak.